Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
63,494
30,735


Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.


The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

"Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today's NFL playoff games.

Article Link: Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch
 
Last edited:

a m u n

macrumors regular
Aug 14, 2018
228
2,499
👋

a711035b1aac0d2e.jpeg
 

8KYUP

macrumors regular
Aug 7, 2015
204
341
So stoked to see this! I am ready and waiting. Ready to test the full Mac interface, alongside native apps, and check out what's possible in terms of productivity right off the bat. Looks amazing. We are one week out!

Here is a great vid on who it is for and why:

 
Last edited:

contacos

macrumors 601
Nov 11, 2020
4,697
18,228
Mexico City living in Berlin
This only tells me that not even Apple knows what it’s supposed to solve like so far it just seems like another passive consuming device, ironically lacking in the games department. Everything just floating 2D windows 😴

When will you even get the chance to watch a movie on your own on this thing unless you are single.

The ad makes it seem like it will be totally normal to walk around with those goggles on all day surrounded by your family when in fact (at least judging by my Quest 3), you make the conscious decision like „ok I am going to put it on for about an hour now while my wife is picking up the kids“. It’s way too „in your face“ (get it?) to just casually wear it all day and if you don’t wear it all day, you might as well just pick up that call on your phone like what are the odds to be wearing it in the exact moment you are receiving a call.

honestly, I would find it downright rude. I am not using my Quest 3 when my BF is home for example (unless we play a game in turns) because I don’t want him to feel ignored
 
Last edited:

macvicta

macrumors member
Sep 12, 2021
69
516
This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads? We’re a decade away from a version of the Vision Pro that makes this commercial realistic.
 

citysnaps

macrumors G4
Oct 10, 2011
11,861
25,755
This only tells me that not even Apple knows what it’s supposed to solve like so far it just seems like another passive consuming device, ironically lacking in the games department. Everything just floating 2D windows 😴

When will you even get the chance to watch a movie on your own on this thing unless you are single.

The ad makes it seem like it will be totally normal to walk around with those goggles all day surrounded by your family when in fact (at least judging by my Quest 3), you make the conscious decision like „ok I am going to put it on for about an hour now while my wife is picking up the kids“

AVP is so much more than just letting a user create multiple large virtual computer displays in your living room.

If you happen to be curious, you might want to do a little research about AR and its potential applications. Apple has, collaborating with Stanford University's AR/VR laboratory for the last 7-8 years.
 

ke-iron

macrumors 68000
Aug 14, 2014
1,536
1,020
Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.
And that’s ok. It’s not for everyone and you should do what you enjoy. You sound like you enjoy watching tv with the fam, nothing wrong with that, same as nothing wrong with other people wanting to watch content by themselves on the Vision Pro.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.