Apple Says 'Hello' With New Instagram Account

[MacRumors]

Apple is already on Instagram, where it primarily shares photos and videos for its Shot on iPhone campaign, but the company is expanding its horizons.

Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more. The account will showcase how Apple products inspire creativity and help to make a difference in everyday lives, and it will highlight work from Apple's creator community.

Apple said the account will occasionally provide behind-the-scenes peeks too, so fans will want to follow along to learn something new.

"Our stories, and yours," the account's bio says.

Apple has already started sharing some content, including a video that says "Hello" and a post that shares Apple CEO Tim Cook's new "50 Years of Thinking Different" letter. Apple turns 50 on April 1, and it plans to celebrate over the coming weeks.

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Article Link: Apple Says 'Hello' With New Instagram Account

 

[chrono1081]

I thought it was a nice letter.

 

[CATiNTHESTORE]

Instagram in 2026 duh… after 2014 instagram is a dead fake space

 

[Kkspire]

I am obsessed with this video and audio! They really need a verified check mark. I can’t follow unless I know it’s legit lol.

 

[appleuser21]

Apple is doomed!

 

[sw1tcher]

Apple today launched another Instagram account called Hello Apple (@helloapple), where it will share company news, stories, product marketing, and more.

This couldn't have been done using the @Apple account?

Meta's probably happy with this though because the more people who create 2nd, 3rd, 4th, etc accounts, the more users Meta can claim it has.

 

[zachz]

I am obsessed with this video and audio! They really need a verified check mark. I can’t follow unless I know it’s legit lol.

Official @Apple follows them so presumably they’re legit and waiting for verification.

 

[Astuces iOS]

Mate I don’t even have insta, this sucks !

 

[klasma]

This couldn't have been done using the @Apple account?

I think they need an Account Air, Account Pro, Account Max, Account Ultra, Account Studio, Account Studio Pro XDR, Liquid Account, Account Neo... probably no Account mini. 😢

 

[erikkfi]

Sticking it on Instagram instead of the fediverse or even Bluesky? Now that's thinking different, Apple. Way to live out exactly the corporate personality you're trying to paint yourself in today.

 

[Kidseeghost]

…

 

[IIGS User]

The logo has a nice throwback vibe that I like.

 

[WilliApple]

Hopefully they open comments on YouTube next, I would love to see the live chat during WWDC lol

 

[relaxedpanda]

Boomer energy heading to instagram for attention.

Wild to see a company like Apple that now needs social engagement for their branding...telling.

 

[AppleWes]

Boomer energy heading to instagram for attention.

Wild to see a company like Apple that now needs social engagement for their branding...telling.

I don't think it's that deep, seems fun and the videos posted are well done but to each his own.

 

[I/0]

They’re definitely going for Gen-Z with this, the viral TikToks and the overall marketing for the MacBook Neo.

 

[Ursadorable]

Will never have a Meta account.

 

[relaxedpanda]

I don't think it's that deep, seems fun and the videos posted are well done but to each his own.

It's not deep per se. It's more that Apple is marketing on social media, which I find odd.

 

[mrgraff]

The logo has a nice throwback vibe that I like.

And that picture in the article makes for a good wallpaper too.

 

[fede777]

I am obsessed with this video and audio! They really need a verified check mark. I can’t follow unless I know it’s legit lol.

Tim listened to you, it's verified now.

 

[BuffaloTF]

I am obsessed with this video and audio! They really need a verified check mark. I can’t follow unless I know it’s legit lol.

They’ve got one… and there’s already spoof accounts like “helloapple_”

 

[scrapesleon]

well apple just finding additional work for the marketing team

 

[mansplains]

Time for google or samsung to start a goodbyeapple parody account

 

[eifelbube]

I think they need an Account Air, Account Pro, Account Max, Account Ultra, Account Studio, Account Studio Pro XDR, Liquid Account, Account Neo... probably no Account mini. 😢

You seem to have a lot faith in their Account Ability …

 

[melody4ro]

Why is it similar with the "pride" colors?