IRL Federighi hoping for Apple Special Events Federighi to swoop in and take over this interview.
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Apple Says Personalized Siri Features Shown at WWDC Last Year Were 'Real' and 'Working'
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The comments here are unreal — they, unequivocally, would not publicly say this if it wasn’t 1000% true. You don’t “save face” lying about something that could be uncovered one way or another.
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People often love to jump to the most nefarious conclusions believing Apple and other companies are being evil when there are delays. Rather than understanding that tech product development is often met with problems that are difficult to solve in a timely manner, and thus encounter delays.
It happens from time to time with all tech companies. 100% perfection 100% of the time doesn't exist when humans are involved. It seems only people who are actually engaged in product development (systems engineers, hardware/software engineers, product managers, etc.) understand that.
Stern is often overly critical (or even unfair and misinformed) of Apple, yet Craig and Joz were still willing to go out and talk with her.
I wonder if Gruber's even capable at this point of realizing how badly he flushed 20 years of work with Apple down the drain. 10 years ago I'd have said yes, and that he'd make it up.
Now? I think he's too proud and angry to admit his mistakes.
And the people who think Craig is out there lying really need to find a new hobby beyond blindly hating Apple.
I wonder if Gruber's even capable at this point of realizing how badly he flushed 20 years of work with Apple down the drain. 10 years ago I'd have said yes, and that he'd make it up.
Now? I think he's too proud and angry to admit his mistakes.
And the people who think Craig is out there lying really need to find a new hobby beyond blindly hating Apple.
As others have pointed out, this is probably true and they just demonstrated queries that they knew would work in confidence… as someone else also mentioned, this is in line with Gurman’s report a little while ago.
Very much looking forward to these features seeing the light of day in working order.
Very much looking forward to these features seeing the light of day in working order.
Siri sucks! I've seen no evidence that it will be better. These two guys need to go.
Yup, I worked in high tech product development for over 30 years, we’re all humans, we make mistakes and sometimes overestimate what we can actually do…
Yeah. They are clearly embarrassed by this and “taking their medicine” by sitting for these interviews. There’s nothing to gain at this point by lying.
this interview (and their statements) of these two powerful apple execs is problematical any way you look at it.
if they say something like " it was working - it wasn't just a demo"
the obvious question is: well, if it was working, why is it delayed to 2026 ?
if on the other hand they said something like " it is working but not very well, and had a lot of mistakes"
then the same obvious question: why did you even show it to begin with ?
this interview probably used very very carefully constructed sentences (determined by the legal department within apple). and what they said, even using these carefully constructed sentences still proves that apple overstated the capabilities to the extent that in both the court of public opinion and the actual court system it can effectively be said that they "lied". misrepresenting something to the extant done, amounts to a lie. period.
the only new wrinkle is that it wasn't a demo version, which isn't answering the fundamental question of why apple led people to believe that it was ready to ship, but isnt launching it until 2006. controlling the underlying conditions of a demo to the extent that it doesn't work in the real world, begs the point: it was in effect, a demo. period.
bad look guys. very bad look.
why did they even give this interview.
legal should never have agreed to it.
count this as a strike against Federighi ever becoming CEO.
if they say something like " it was working - it wasn't just a demo"
the obvious question is: well, if it was working, why is it delayed to 2026 ?
if on the other hand they said something like " it is working but not very well, and had a lot of mistakes"
then the same obvious question: why did you even show it to begin with ?
this interview probably used very very carefully constructed sentences (determined by the legal department within apple). and what they said, even using these carefully constructed sentences still proves that apple overstated the capabilities to the extent that in both the court of public opinion and the actual court system it can effectively be said that they "lied". misrepresenting something to the extant done, amounts to a lie. period.
the only new wrinkle is that it wasn't a demo version, which isn't answering the fundamental question of why apple led people to believe that it was ready to ship, but isnt launching it until 2006. controlling the underlying conditions of a demo to the extent that it doesn't work in the real world, begs the point: it was in effect, a demo. period.
bad look guys. very bad look.
why did they even give this interview.
legal should never have agreed to it.
count this as a strike against Federighi ever becoming CEO.
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The current state of the release is pretty strong evidence, no?
Evidence for what? That they lie about this and what they showed a year ago was vaporware?
Or that they couldn’t make it work and started from scratch and it’s not ready?
Craig and Joz say it in the interview. It's delayed until 2026 because they tried build an LLM Siri on top of a bad foundation of original Siri and realized post-WWDC 2024 that wasn't going to work and had to start from scratch with a fully rebuilt LLM Siri. I actually think they're being uncharacteristically transparent about this given how Apple usually operates.
There's nothing to be gained at any point by lying. Sadly... many people believe Apple is evil and lies all the time. Dollars to doughnuts they've *never* been part of a tech product development team.
Stuff happens during development. Always has, always will, when humans are involved.
Both of those executives are deeply immoral people and should be ousted as soon as possible.
Evidence that nothing they say publicly on this topic is believable. They have an obvious credibility problem here.
It makes sense to me that it works internally but not as intended in the real world. That happens pretty often.
Or having not worked on any team whatsoever. Deliverables aren't always easy and people mess up. The easy thing to do would have been for Apple to release it and say they'll iterate on it. They took the far more embarrassing route by postponing.
You don't even have to be an ardent Apple apologist to realize they're literally in a no-win situation here. Before WWDC, everyone was saying Apple would stonewall and not admit mistakes. They clearly are making their execs available to be interviewed, and the Joanna Stern one was the furthest thing from softball questioning, yet that is being criticized too.
None of this is rocket science. They messed up. They said they are going to do better. Judge them if/when the new Siri releases, and if that isn't good enough, vote with your wallet. None of this is worth a crucifixion.
Ok, whatever, you’re entitled to your opinion.
Hmmmm. Shouldn't have been hard to prove this, especially now that people don't believe them. And yet, they choose to not to show even select journalists this.
Not great.
What a bunch of crap. I think Gruber was right all along. It was vaporwares, yes. And it's the main reason for not having accepted to do the talk show live.
The journalists are simply told not to press on the matter, while Gruber would have roasted them during the live interview.
The reality is this... there is a lawsuit pending... and they have been told what to say. Will probably know more unless it is settle (most likely) for an amount of money.
The journalists are simply told not to press on the matter, while Gruber would have roasted them during the live interview.
The reality is this... there is a lawsuit pending... and they have been told what to say. Will probably know more unless it is settle (most likely) for an amount of money.
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The humor yesterday fell flat for me. They're under heavy scrutiny, yet they make jokes.
I look forward to their getting it right.
The things the LLMs can do are pretty impressive. But it’s hard to run on device and be super useful. But it would be cool if they can pull it off.
The things the LLMs can do are pretty impressive. But it’s hard to run on device and be super useful. But it would be cool if they can pull it off.
Honestly, this whole debacle was likely a blessing in disguise. It forces Apple to jettison the legacy Siri framework and fully update it to an LLM and also pushed Apple to reorganize its AI team, which clearly was out of step with the rest of the industry and holding Siri back.
Spot-on on the above.
"None of this is worth a crucifixion."
I'll never understand why people insist on that. I guess it feels good taking a big swing at one of the most successful tech companies in the world with 1+ Billion active and happy customers?
If I was that unhappy I'd quickly give my tech product $$$$ to an Apple competitor. Stat!
He burned his own bridge by hate speech daily on his blog turning it into political tyrant hatred. Glad Apple is done with him. His blog has become nothing but spewing hatred.