So, it has been 30% for many years. Google is 30%. Samsung is 30%. Consumers in general can be clueless. Take this for what you will... but why are they all the exact same if they care about Customers? You can't tell anyone that it costs 30% to operate or whatever for all three companies/services. That doesn't make sense. Google has different infrastructure and operating costs than Apple than Samsung. If any of these services did honestly "care" and were trying to "protect customers" then we would see more accurate pricing. If the cost is 5%, mark it up by XX % and tell everyone what it is. That's business. Maybe Apple should be charging 40% due to inflation and Google should be charging 20% because their "Cloud" is so efficient. Probably holds true for Epic/Steam/Microsoft in many regards too.
American Express and Visa and Discover all have different fee structures. Then comes the "online" payment platforms of Stripe and Paypal: "Hey let's all charge everyone $.30 + 2.9%", vs Virtual Merchant with a previous tiered structure for example. Now it's a standard price no matter what your actual costs are.
Spotify is $14.99/mo for the family, Apple charges $14.99/mo for a family. Should the costs be the same?
Get into devices, every devices has to be $499. Just make it $500. That $1 savings is so appealing to "Customers" that we need to reduce the $500 by $1 for what?! $1399 (MSRP) for a maxed Galaxy S20. $1449 for a maxed iPhone 11 Pro Max. $50 difference? Aside from the fact that we all now find it acceptable to have mobile phones that cost more than $2K when you add protection plans and taxes--come on. Aside from the fact that these mobile phones cost more than double many solid laptops.
Guess what? None of these companies are passing savings onto their customers. They can't be if they are all charging the EXACT SAME AMOUNT.
This whole issue should focus on the point of competition and monopolistic practices. Apple is a hardware company, a software company, a service provider, a developer, a consulting company, a retailer, media, music, health, home automation, autonomous vehicles, blah blah blah. Google, same. Samsung, same (mobile, TV, communications, screens, whatever). Amazon, same.
It's dangerous to put so much control in the hands of one company. Think about satellite security exploits that were just exposed last week (or over the past six months). Maybe the company that sells you toilet paper (Amazon) shouldn't be providing global networks with critical, secure satellite services (Amazon)?
Consumers should wake up and start taking time to understand what it is they are using, how and why things work the way they do, and that diversification of platforms and tools is not a bad thing but actually protects them.