Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard

[MacRumors]

Apple reportedly scrapped plans to launch a low-cost iPad with a plastic body and a plastic keyboard included in the box for below $500, according to Bloomberg's Mark Gurman.

Writing in his Power On newsletter, Gurman said Apple had "internally considered launching an iPad with a plastic back and plastic keyboard" that would ship in the same box for below $500. "The idea was seemingly abandoned, but that was probably Apple's only real hope of ever giving Chromebooks a run for their money in most schools," Gurman added.

It's unclear if the scrapped plastic iPad would have come as the 10th-generation iPad, announced last week, or another distinct iPad model. The new 10th-generation iPad joins the iPad lineup as the newest entry-level iPad with the A14 Bionic chip, iPadOS, and an all-screen design. The new iPad, however, does not support the latest Apple Pencil and does not have a laminated screen.

At $449, the new iPad is more expensive than the ninth-generation entry-level iPad that remains in the lineup for $329 but is cheaper than the iPad Air, which starts at $599. The new iPad, alongside the M2 iPad Pro, will begin arriving to customers this week on Wednesday, October 26.

Article Link: Apple Scrapped Plans to Launch Low-Cost iPad With Plastic Design and Keyboard

 

[firewire9000]

When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.

 

[gonsawa_]

The keyboard on the box makes total sense nowadays. This isn’t 2010 anymore, it’s time to put more accessories in the box

 

[Beatrix Kiddo]

The keyboard on the box makes total sense nowadays. This isn’t 2010 anymore, it’s time to put more accessories in the box

Hahaha. You almost had me.

 

[kk200]

When I read plastic and Apple in the same phrase, I get black and white flashbacks of the iPhone 5c and the white Macbook and then I get PSTD again.

iphone 5c failed not because of plastic but the wishful price like this year's iphone 14.

If Apple really sells plastic iPad with keyboard under $500, The most other iPad series would be doomed.

 

[SamRyouji]

iphone 5c failed not because of plastic but the wishful price like this year's iphone 14.

If Apple really sells plastic iPad with keyboard under $500, The most other iPad series would be doomed.

Actually, if they sell an unapologetically plastic iPad with keyboard included for $449, that would be a real steal. But yeah I agree with you, that will make any other iPad doomed. The A14 is already fast enough to edit even 4k vlog materials on the go with LumaFusion without any single hiccups.

 

[DMG35]

Unapologetically plastic vibes.

 

[Kierkegaarden]

The keyboard on the box makes total sense nowadays. This isn’t 2010 anymore, it’s time to put more accessories in the box

When did it stop being 2010?

 

[MayaUser]

Is this even rumoured before?

 

[unregbaron]

A lighter iPad would make media consumption easier.

 

[I7guy]

Still happy with my 7th gen iPad. But yeah a keyboard would be nice.

 

[DeLaSoul]

What is not ‘Air’ about any iPad except for the large screen ones? Light weight, wifi, no cables.

iPad lineup is a mess. And what is the USP? Too expensive, crippled OS, lousy keyboards. My iPad Pro is collecting dust, everyone in this home either uses their MacBook (Air or Pro) or their iPhone. I don’t know any creative or professional who prefers an iPad over their MacBook.

 

[videosoul]

I don’t know any creative or professional who prefers an iPad over their MacBook.

Illustrators who use the Apple Pencil? I’ve seen this being done by professional illustrators in ways they wouldn’t be able to do with Apple’s laptops.

Tablets (including iPads) are also commonly used in warehousing, distribution, quality control, pilots use them… etc etc.

Places where are a handheld device bigger than a phone is useful.

Then again, none of those (except perhaps the illustrator) need advanced features really.

 

[timber]

Just my personal opinion, others will disagree, but a few years ago I stopped seeing any value on iPads.

Too useless versus a MB, too cumbersome vs an iPhone.

And the current prices don't help, the only decent one used to be the vanilla one (at some time probably the best value on anything Apple sold). A plastic cheaper version would certainly help, just don't make them cartoon looking. Which they probably will to keep others iPad safe.

 

[Jim Lahey]

I‘d settle for any iPad where iMessage and FaceTime worked properly over USB-C Ethernet without having to toggle airplane mode off, stand on one leg, touch my nose and hope for the best. Balsa wood will do.

 

[RSB96]

If by making an iPad Air 4 with an unlaminated, sRGB display they are not able to sell it under $400, I think the problem is Apple itself.

Currently the iPad 10 is still an iPad Air 4 (from 2 years ago) with worse specs. And it still has a high price. With the iPads, it shows a drift at Apple about what an iPad should be. They don't know how to approach the product and forget that people who bought the entry-level iPad did so because they wanted a good tablet experience that lasted 6/8 years without problems and was inexpensive.

That for a redesign, to adapt it to current designs, it is 100 dollars more expensive (in euros, almost 200), I find it shameful, because really, design aside, it is still a small evolution of the iPad 9.

I still think Apple should segment their ranges in 3/4 product lines.

SE range. With products with older designs, but updated internally. iPhone SE, Apple Watch SE, iPad SE, MacBook SE (iPhone Xr design, Apple Watch S4 design, iPad Air 4 design, MacBook Air M1 design).

I believe that this access range should have "affordable" prices as a way to hook people to get into Apple. The iPhone SE for 450/500 euros, the Apple Watch for 250/300 euros, the iPad SE for 300/350 euros and the MacBook for 900/950 euros.

"Standard" range. With the latest technical specifications and current designs. iPhone 6.1" and 6.7" (with ProMotion), Apple Watch, iPad 8.9" and 11" (I consider that here the Air and the 11" Pro should converge into one, with ProMotion in both models), MacBook 13" and 15", iMac.

These should be priced as usual by Apple (up to inflation in Europe). iPhones between 800/900 euros (depending on size), Apple Watch for about 400/450 euros, iPads between 550/650 euros (depending on size) and Macs about 1200/1300 euros.

Pro range. With improved technical specifications and better materials: iPhone Pro 6.4", Apple Watch Pro (stainless steel), iPad Pro 12.9" and 14.9" (dynamic island, less bezels), MacBook Pro 14" and 16", Mac Pro (instead of Mac Studio).

In this case, prices should be like the current ones, about 1100/1200 euros for iPhone, Apple Watch about 700/750, iPad about 800/1000 euros and MacBook Pro and Mac Pro around 1800/2000 euros.

Ultra range. The best, with the best in durability, cameras, power and general specifications. iPhone Ultra 6.9", Apple Watch Ultra, Mac Ultra (instead of Mac Pro).

Obviously here the prices, so expensive. iPhone around 1400 euros, Apple Watch 1000 euros, and Mac Ultra about 3000 euros.

So I think it would be a more orderly and coherent range at Apple.

 

[verpeiler]

The 64GB storage kills it for me.. such a disappointment in pricing. I'd buy it with 128GB because I think that's the sweet spot right now. But 64GB on a tablet where you usually got bigger apps is just cruel.

 

[Mac Fly (film)]

Make iPad Pro pro by giving it more compelling features to distinguish it from other iPads and rebrand iPad Air iPad with A15 chip. Add mini. Nothing else is needed.

 

[G46&Fbnth5]

Apple always tries to remove from the box as many accessories as they can, so I don’t believe it.
Plastic is unlikely, but possible.

 

[Harvey Zoltan]

This article brought back memories of the 5c to me as well. Never owned one but I really liked the look of it. Not all plastic is equal.

 

[allenvanhellen]

I know some schools are turned off by the expense and hassle of needing dongles now due to switching to USB-C and removing the headphone jack. All their lightning chargers and cables and accessories are worthless for these new iPads. Throw some sort of lightning to USB-C converter in the box; don’t worry about ruining the Apple brand with plastic iPads.

 

[George Dawes]

I suppose they thought people would then realise it for what it really is

A toy

 

[madebybela]

I think more people would be willing to pay for a cheaper plastic iPad vs an iPhone. Especially as a tablet for kids who are more prone to scratch/beat these things up. Sell it at/under $199 and you got a hit.

 

[mdriftmeyer]

It would be hard to be very environmentally conscious while selling plastic enclosures.

 

[lococroco]

I‘ve been ready for such an iPad since 2013. Although I love my iPad Pro, lighter and cheaper is music to my ears. And iPhone 5c was one of my favorite iPhones.