Because the box your Chinese car comes in should say "Designed by Apple in California".
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Apple Seeking 'Large Expanses of Real Estate' for Autonomous Car Project
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Because the box your Chinese car comes in should say "Designed by Apple in California".
Could it be a tactical location buying land next to an airport?
That would mean flying drones anywhere near would be illegal. No one will be able to get aerial videos unlike their 'spaceship' campus.
Edit: If you plan on flying a drone within 5 miles of an airport, you need approval from the airport first.
http://www.aopa.org/go-fly/aircraft...flying-your-drone-near-an-airport#LegalFlight
Looks like Apple chose a great location to keep what ever will be there's secret! No airport is going to allow drone flying next door to it!
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They will make their profit from selling a very expensive range of seat belts... classic, sports, milanese loop etc.
Apple's design philosophy will result in a car that you have to turn upside down to access the recharge socket.
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You'll need to pair an iPhone 10 or greater for the car to sync and start. That's where the profit will come from.
That’s kinda what I said last time, your iPhone will be the brain of the car.
Because you need people with actual skills to build artificially intelligent systems that can drive themselves. This is not the kind of thing you can just hire any random Joe to run a screwdriver.
That makes sense. The iPhone will be it's brains and everything will use iTunes to sync back and forth.
Edit: Someone else said the same thing above. I don't read every post.
Because they want to recruit the best engineers and it's hard to convince them to spend a lot of time in the middle of nowhere because they always have to option to work for another company in Silicon Valley
Still don't think the Apple Car is a good idea.
If the next iPhone will really only be a modest upgrade and look like the iPhone 6 than I will have to wonder if priorities are still right at Apple.
The new campus and this car project will be Apples fall from grace. They are still thinking like its early 2003 that everyone wants their stuff. Not true anymore.
They have the billions to last several more years, but their arrogance has and will do them in. The masses are moving away from Apple due to their arrogant attitude. This car project and the new campus will be the icons of their downfall. A memorial of sorts a few years from now. Current leadership is old and stale. Its just not cool anymore.
They have the billions to last several more years, but their arrogance has and will do them in. The masses are moving away from Apple due to their arrogant attitude. This car project and the new campus will be the icons of their downfall. A memorial of sorts a few years from now. Current leadership is old and stale. Its just not cool anymore.
Maybe because Tesla is a proven, desired, product with many years, product generations, and a few product models of experience, and Apple doesn't even have a single in-production product yet, much less a production facility or ramp up date.
Unlike almost all of Apple's previous hit products, Apple is going into cars with a full slate of modern tech-aware competitors, many who have been in the auto industry multiple times over Apple's existence. Apple has its work cut out for them for sure. I can't see where any car maker is shaking in its collective boots as all major car makers have long had labs researching both electric and autonomous cars.
So yes, if I'm buying a car, it's going to be from a known entity with a set delivery date, not a freshman upstart selling vapor at this point. It's simply not a factor in any of Tesla's decisions. Maybe other makes influence its decision, but not Apple. Apple will have to prove its worthiness in the category before has that kind of power there.
1) Building cars is not the same set of processes as building hand held gadgets
2) Apple doesn't sweat the details for its manufacturing operations -- they are mostly outsourced
3) Tim Cook is CEO, if he wastes his time dealing with supply chain minutia, then Apple truly is FUBAR
IMO Tesla will join the ranks of the thousands of failed auto companies because Elon Musk is no Henry Ford, and happy talk sprinkled with "vision" cannot conjure half a million vehicles rolling off a production line every year, or the complex network of related operations that are needed to support customers.
I'm cynical enough to believe that the uber-secret
car project is little more than a PR ploy (replacing the TV?) intended to keep the investment community from looking elsewhere as Apple reaches the limits of growth on its aging product lines. Tim Cook and his pals made a deal with the AAPL board, and come hell or high water they need to keep the share price elevated so they can cash out and ride off into the sunset. Share buybacks and leaked info of "secret projects" are all part of the scheme as the clock ticks down.
So pretty much like the PC, netbook and smartphone markets?
Apple will make a profit by being ridiculously expensive, with ridiculously expensive accessories, ridiculously expensive parts that can only be serviced by Apple (to the extent permitted by law), and OS and Cloud integration to enable a centrally controlled obsolescence schedule.
Apple is so wealthy now they can do anything they want. As such, and given their superiority complex, they're headed towards being a high priced purveyor of Overpriced Mediocre Products.
While they've got the believers you see here that love and defend them, those ranks are thinning. Many devotees have awakened to the realization that there's other choices on the other side of the walled garden.
Apple Car is a smart way for Apple to maintain mindshare. Especially now that there's a silent behind the scenes movement, a growing number of people who are fed up with Apple.
That is a great concern I have - the competition, with world class EXPERIENCE in handling dynamics, auto supply chain partners, ergonomics, etc., are well underway. My belief is that they can buy / design the electric & self driving elements easier / quicker than Apple can buy / design everything. I don't see a compelling advantage that would drive me to an Apple car.
On a side note, I wonder about how easily these autonomous cars will be "manipulated" by other drivers on the road given the wide margin of safety coding that will be incorporated into them for liability reasons. As an example, over the years I have allowed a decent following distance to the car ahead of me. More and more all the in a hurry drivers keep diving into that safety zone and I keep falling further back. Now i speed up a bit to stop those idiots from diving in front of me.
Of course my view is that anyone driving slower than me is an old fuddy duddy that needs to be off the road and anyone driving faster than me is a maniac
I am guessing the best engineers don't live in the middle of nowhere nor want to move there.
Gotta setup shop where the talent is.
I agree. I own a MacBook Pro, iPhone, iPad and even an Apple Watch.
Would I buy an Apple-branded car? Nope.
Would I buy a Tesla-branded car? Quite possibly.
Tesla did well by focusing on the high-end supercar market first. They built a desirable brand in this market. In terms of "coolness", they're right up there. Apple's brand has lost some of its lustre in that time.
You would lose that bet. Not even close!
Apple is not in the ATTENTION market. They want to make money with their products.
(I know lately it's getting harder)
The amount of $ they are spending on this project , just to get ATTENTION would be ridiculous.
A goodwill advertising campaign would cost a fraction.
Apple is an ATTENTION getter
Apple is already famous, hence they always get named in any issue, "slave labor", underpaid iPhone assemblers , tax evasion etc. Other companies who do the same do not get named.
Buying visibility and accolades, LOL.
You aren't just slightly off
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Well after stories like 9 craziest GPS Stories I am very skeptic at the auto driving car!
The ones at the DRAPA contests have the equivalent of a SEVER in the car! Shrinking it spoken to take away trunk space will be the HUGE hurdle!
Before you mention Cloud based just think of iCloud outages as well as other company cloud outages then rethink your response!
The ones at the DRAPA contests have the equivalent of a SEVER in the car! Shrinking it spoken to take away trunk space will be the HUGE hurdle!
Before you mention Cloud based just think of iCloud outages as well as other company cloud outages then rethink your response!
That is a great concern I have - the competition, with world class EXPERIENCE in handling dynamics, auto supply chain partners, ergonomics, etc., are well underway. My belief is that they can buy / design the electric & self driving elements easier / quicker than Apple can buy / design everything. I don't see a compelling advantage that would drive me to an Apple car.
On a side note, I wonder about how easily these autonomous cars will be "manipulated" by other drivers on the road given the wide margin of safety coding that will be incorporated into them for liability reasons. As an example, over the years I have allowed a decent following distance to the car ahead of me. More and more all the in a hurry drivers keep diving into that safety zone and I keep falling further back. Now i speed up a bit to stop those idiots from diving in front of me.
Of course my view is that anyone driving slower than me is an old fuddy duddy that needs to be off the road and anyone driving faster than me is a maniac
Maybe not in our life Time, but in the future we will get to a point where everybody has to drive (or be driven) by autonomous cars.
The roads are totally overcrowded in many areas.
Studies have shown that accidents do not happen if everybody goes at a reasonable (same) pace.
The educational level of each driver and patience/tolerance level is also different.
So, in order to move everybody, restrictions will have to be imposed and entire traffic organization will have to be overhauled.
People don't just see that yet or do not want to acknowledge that it is coming.
