Apple needs to keep innovating improving the iphone. Its market share of smart phones is climbing and once the android fad dies, Apple will want to reel those users in.
Apple gains more share in smartphone market
May 5, 2011
By Dan Gallagher, MarketWatch
"In a report Thursday, IDC said Apple ended the first quarter with 18.7% of the global smartphone market — up from 16.1% in the fourth quarter. The growth came as the company expanded its popular iPhone into new carriers such as Verizon Wireless.
Nokia saw its own share of the market slip further, to 24.3% from 28% in the fourth quarter. ..."