Apple Seemingly Made a Mistake When Announcing the New Mac Studio

[MacRumors]

Apple's press release for the new Mac Studio with M5 Max and M5 Ultra chips last week initially stated that the computer had "next-generation SSD architecture built on PCIe Gen 6." However, as spotted by the French blog MacGeneration, Apple removed the PCIe 6.0 mention from the announcement shortly after it was published.

The press release still mentions that the new Mac Studio has a "next-generation SSD architecture" that delivers up to twice as fast storage speeds compared to the previous generation, but it no longer mentions PCIe 6.0. Apple has yet to respond to our request for comment, but it seems like the company simply made a mistake in the press release, as it is much more likely that the new Mac Studio supports the PCIe 5.0 standard.

First, we already know that the 14-inch and 16-inch MacBook Pro models with the same M5 Max chip available in the new Mac Studio have SSDs with PCIe 5.0, and Apple likewise advertised up to twice as fast SSD speeds for those laptops. Second, there are no consumer PCs on the market yet that have SSDs with PCIe 6.0 support.

The M5 Ultra chip is all new, but it probably supports PCIe 5.0 as well, or else Apple would not have needed to edit its Mac Studio press release.

All in all, the new Mac Studio appears to support PCIe 5.0, not PCIe 6.0.

Article Link: Apple Seemingly Made a Mistake When Announcing the New Mac Studio

 

[nateo200]

How does a company as big as Apple make this mistake? I thought it was suspicious as well but you never know.

 

[dwd3885]

OH. MY. GOD.

Mistakes happen. Who cares?

 

[SilmarilFinder]

This is what happens when product people are no longer in the business and only the business people are left.

 

[jg88]

Oops!!

 

[GregoryPeckEPA]

We are full on regressing now. Waiting for companies to whip out DVI again! You don't need HDMI or DP! CRTs making a comeback!!!

 

[thejadedmonkey]

That's a pretty big oops to make going from first-in-class with 6.0 speeds specifically useful to AI, to run of the mill 5.0 speeds.

Oops.

 

[kushner]

No mistakes when they announced the price increases.

 

[Scipster]

Yay! Less for more! 😄

As a shareholder, I am very happy about the bottom line /s

 

[chucker23n1]

This is what happens when product people are no longer in the business and only the business people are left.

Famously, "product people" do not make mistakes.

 

[Cheruman]

Did we say M5, we actually meant Pentium III - "our most power-efficient Mac yet!"

 

[chucker23n1]

That's a pretty big oops to make going from first-in-class with 6.0 speeds specifically useful to AI, to run of the mill 5.0 speeds.

Oops.

14 GB/s is hardly run of the mill.

 

[svish]

Surprised to hear this. If true, disappointing to see such mistakes occurring.

 

[MiamiFL]

PCIe-gate just doesn't have the typical Apple-gate ring to it... doesn't roll off the tongue easily.

 

[IceCool]

To anyone who overreacts about this: Seriously? 😂😂😂

In all seriousness though, mistakes happen. It would have been a very different scenario had they retracted their “2x faster SSD speeds” statement, but alas, they did not.

 

[MiamiFL]

No mistakes when they announced the price increases.

If the media has taught us anything, it's that mistakes only go in one direction 😉

 

[4nNtt]

Apple's press release for the new Mac Studio with M5 Max and M5 Ultra chips last week initially stated that the computer had "next-generation SSD architecture built on PCIe Gen 6." However, as spotted by the French blog MacGeneration, Apple removed the PCIe 6.0 mention from the announcement shortly after it was published.

The press release still mentions that the new Mac Studio has a "next-generation SSD architecture" that delivers up to twice as fast storage speeds compared to the previous generation, but it no longer mentions PCIe 6.0. Apple has yet to respond to our request for comment, but it seems like the company simply made a mistake in the press release, as it is much more likely that the new Mac Studio supports the PCIe 5.0 standard.

First, we already know that the 14-inch and 16-inch MacBook Pro models with the same M5 Max chip available in the new Mac Studio have SSDs with PCIe 5.0, and Apple likewise advertised up to twice as fast SSD speeds for those laptops. Second, there are no consumer PCs on the market yet that have SSDs with PCIe 6.0 support.

The M5 Ultra chip is all new, but it probably supports PCIe 5.0 as well, or else Apple would not have needed to edit its Mac Studio press release.

All in all, the new Mac Studio appears to support PCIe 5.0, not PCIe 6.0.

Article Link: Apple Seemingly Made a Mistake When Announcing the New Mac Studio

Apple uses their own SSD controllers, so it doesn’t matter what is on the PC market.

 

[NMBob]

Can the marketing department count to six?

 

[SilmarilFinder]

Famously, "product people" do not make mistakes.

Everyone makes mistakes but at least they actually understand the products and technology they’re selling.

For example they don’t try to sell the Magic Mouse by pretending its ergonomic design after s long and hard thinking in an interview. There’s a difference between making a mistake and not knowing what you’re talking about. I’m afraid in this case (as expected) is latter.