Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Selling Ads on iTunes?

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,122
38,878


ValleyWag claims that Apple is recruiting for an ad sales director in an effort to bring advertising into the iTunes store.

In a deal that should bring in several hundred million dollars off the bat, the company will run ads, most notably on its iTunes store.
Click to expand...

The article has few details but suggests that Google's ad system would be used.

This is not the first time that there have been rumors of Apple incorporating ads into iTunes. An AdAge article from April 2006 indicated that Apple was looking into publishing ads while users listen to podcasts:

Apple's [April 2006] plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices.
Click to expand...
 
Article Link
https://www.macrumors.com/2006/09/18/apple-selling-ads-on-itunes/
meh

It doesnt really phase me either way. i seldom use the store but I don't think I would mind some subtle ads to create some revenue for apple. The ads shouldn't be too overbearing though...

EDIT: lol, i think that was my first first post
 
I GUESS it makes me happy as a shareholder that they'll be bringing in revenue from those page views. Of course, if it turns potential users off it won't be worth the (partial) pennies per click.

As a user I can say that it's just another annoying intrusion of advertising into my life. :(
 
where would the ads go? The whole store is pretty much ads right now... ads for the content that is being sold.

Maybe they'll be adding a way to listen to full songs for free with advertising support. meh.
 
I hope people don't freak out too much about this. I don't think it's the end of the world by any means as long as it's not too "in your face".
I think it's a good thing. I wouldn't mind seeing an iPod accessory ad on this medium.
 
Ads were inevitable.

As long as the things aren't popping up or making it harder to click links (hitting the ad isntead of what you want) I'm not too concerned.
 
camomac said:
i don't really like this idea.
Click to expand...
I'll reiterate what I said about it the last time. This could mean anything.

If they provide a service like Google AdWords where the podcasters can opt in and get to collect a small fee for every ad they deliver, I'm all in as I think this will lead to better podcasts.

Many of the professionally produced podcasts I listen to already include ads in the form of "this podcast made possible by ..." ads in the audio. If that can be extended to the smaller home podcasts, and help defray the cost of bandwidth. So be it.

B
 
For a company that has built its following by courting those that don't like the Microsoft way of life, this is a strikingly Microsoft-like move.

These two companies are more similar than most here would care to believe.
 
Um, here's a question. Where would they go? The store is horribly cluttered as it is now.
 
Who Cares?

Ha, how can anyone care about this?

When you open up the iTunes store right now all it IS is ads.

So you'll lose a graphic telling you to buy "The Office" and it'll be replaced with an ad telling you to buy a Toyota.

Whoop dee doo :rolleyes: Big change.
 
As long as it's done tastefully (and if anyone can do that, Apple can), then I don't care.

I'm all for Apple generating some more income because ultimately we will all benefit from that.

And like LillieDesigns said, ads were inevitable.
 
Small White Car said:
When you open up the iTunes store right now all it IS is ads.

So you'll lose a graphic telling you to buy "The Office" and it'll be replaced with an ad telling you to buy a Toyota.
Click to expand...

More likely: when you do go to buy "The Office", an ad for Staples will pop up...
 
My first impression is that I don't like the idea of ads - it reeks of cheap commercialization.

When I go to Amazon.com or other internet retailers, I'm not bombarded by unwanted advertisements.

When I visit the iTunes stores I expect to see promotions for their own products and that is welcome. Ads from other sellers would be annoying. Of course if it was done tastefully for related products I might reconsider.
 
Just another way to boost revenue, money raised from advertising will definitely not end up reducing the cost of music for customers. Still, won't bother me, I don't use iTunes /*cough DRM cough*/ Store
 
Okay, why am I going to a STORE. Perhaps to BUY something.

Okay, what are ADS. Advertisement is information about a PRODUCT.

This PRODUCT may be the something I went for for the STORE.

So, if the ADS are for the PRODUCT I went for for the STORE, THIS IS GREAT.

That's what google is all about. Trying to guess what you are looking for and helping you find it.

Real good advertisement isn't JAVA IN YOUR FACE POPUS, it's good or excellent guessing your desires/wishes/needs and/or helping you discover them.

So, if you're into me BUYING some PRODUCT in your STORE, APPLE, bring on the ADS.

But do it right... :cool:
 
And so the downfall of iTunes has begun.
If I have a bunch of popups and ads to wade thru to buy something, then I am done with iTMS.

Why don't they just charge the movie and record companies money if they want there stuff on the frontpage or on the front page of each section.
 
Oh, good!

That means I'll be getting my songs and videos for free, now...

Right?

Right!?!

RIGHT???!?!!?
 
sell outs!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 
This Sucks

This really sucks. I do not want to see ads when using iTunes. Especially if I am playing my own music which I purchased or imported from my own CD's. If there is no way to turn off this feature I am ready to start looking for an alternative player.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back