Apple Selling Ads on iTunes?

MacRumors

macrumors bot
Original poster
Apr 12, 2001
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ValleyWag claims that Apple is recruiting for an ad sales director in an effort to bring advertising into the iTunes store.

In a deal that should bring in several hundred million dollars off the bat, the company will run ads, most notably on its iTunes store.
The article has few details but suggests that Google's ad system would be used.

This is not the first time that there have been rumors of Apple incorporating ads into iTunes. An AdAge article from April 2006 indicated that Apple was looking into publishing ads while users listen to podcasts:

Apple's [April 2006] plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices.
 

justflie

macrumors 6502a
Nov 29, 2005
888
1
Red Sox Nation
meh

It doesnt really phase me either way. i seldom use the store but I don't think I would mind some subtle ads to create some revenue for apple. The ads shouldn't be too overbearing though...

EDIT: lol, i think that was my first first post
 

zwida

macrumors 6502a
Jan 5, 2001
587
0
NYC
I GUESS it makes me happy as a shareholder that they'll be bringing in revenue from those page views. Of course, if it turns potential users off it won't be worth the (partial) pennies per click.

As a user I can say that it's just another annoying intrusion of advertising into my life. :(
 

dizastor

macrumors 6502a
Dec 27, 2001
617
10
Los Angeles
where would the ads go? The whole store is pretty much ads right now... ads for the content that is being sold.

Maybe they'll be adding a way to listen to full songs for free with advertising support. meh.
 

Jerry Spoon

macrumors 6502a
Jan 8, 2002
624
0
Historic St. Charles
I hope people don't freak out too much about this. I don't think it's the end of the world by any means as long as it's not too "in your face".
I think it's a good thing. I wouldn't mind seeing an iPod accessory ad on this medium.
 

LillieDesigns

macrumors 6502
Oct 18, 2005
323
56
Los Angeles
Ads were inevitable.

As long as the things aren't popping up or making it harder to click links (hitting the ad isntead of what you want) I'm not too concerned.
 

balamw

Moderator
Staff member
Aug 16, 2005
19,368
974
New England
camomac said:
i don't really like this idea.
I'll reiterate what I said about it the last time. This could mean anything.

If they provide a service like Google AdWords where the podcasters can opt in and get to collect a small fee for every ad they deliver, I'm all in as I think this will lead to better podcasts.

Many of the professionally produced podcasts I listen to already include ads in the form of "this podcast made possible by ..." ads in the audio. If that can be extended to the smaller home podcasts, and help defray the cost of bandwidth. So be it.

B
 

Apple Shmapple

macrumors member
May 3, 2006
40
0
For a company that has built its following by courting those that don't like the Microsoft way of life, this is a strikingly Microsoft-like move.

These two companies are more similar than most here would care to believe.
 

wronski

macrumors 6502
May 8, 2005
346
0
Um, here's a question. Where would they go? The store is horribly cluttered as it is now.
 

Small White Car

macrumors G4
Aug 29, 2006
10,899
1,125
Washington DC
Who Cares?

Ha, how can anyone care about this?

When you open up the iTunes store right now all it IS is ads.

So you'll lose a graphic telling you to buy "The Office" and it'll be replaced with an ad telling you to buy a Toyota.

Whoop dee doo :rolleyes: Big change.
 

echeck

macrumors 68000
Apr 20, 2004
1,814
6
Boise, Idaho
As long as it's done tastefully (and if anyone can do that, Apple can), then I don't care.

I'm all for Apple generating some more income because ultimately we will all benefit from that.

And like LillieDesigns said, ads were inevitable.
 

Gasu E.

macrumors 601
Mar 20, 2004
4,459
2,316
Not far from Boston, MA.
Small White Car said:
When you open up the iTunes store right now all it IS is ads.

So you'll lose a graphic telling you to buy "The Office" and it'll be replaced with an ad telling you to buy a Toyota.
More likely: when you do go to buy "The Office", an ad for Staples will pop up...
 

Jetson

macrumors 6502a
Oct 5, 2003
577
38
My first impression is that I don't like the idea of ads - it reeks of cheap commercialization.

When I go to Amazon.com or other internet retailers, I'm not bombarded by unwanted advertisements.

When I visit the iTunes stores I expect to see promotions for their own products and that is welcome. Ads from other sellers would be annoying. Of course if it was done tastefully for related products I might reconsider.
 

NATO

macrumors 68000
Feb 14, 2005
1,692
28
Northern Ireland
Just another way to boost revenue, money raised from advertising will definitely not end up reducing the cost of music for customers. Still, won't bother me, I don't use iTunes /*cough DRM cough*/ Store
 

Doenertier

macrumors newbie
Sep 1, 2006
14
0
Okay, why am I going to a STORE. Perhaps to BUY something.

Okay, what are ADS. Advertisement is information about a PRODUCT.

This PRODUCT may be the something I went for for the STORE.

So, if the ADS are for the PRODUCT I went for for the STORE, THIS IS GREAT.

That's what google is all about. Trying to guess what you are looking for and helping you find it.

Real good advertisement isn't JAVA IN YOUR FACE POPUS, it's good or excellent guessing your desires/wishes/needs and/or helping you discover them.

So, if you're into me BUYING some PRODUCT in your STORE, APPLE, bring on the ADS.

But do it right... :cool:
 

skubish

macrumors 68030
Feb 2, 2005
2,663
0
Ann Arbor, Michigan
And so the downfall of iTunes has begun.
If I have a bunch of popups and ads to wade thru to buy something, then I am done with iTMS.

Why don't they just charge the movie and record companies money if they want there stuff on the frontpage or on the front page of each section.
 

iSee

macrumors 68040
Oct 25, 2004
3,525
253
Oh, good!

That means I'll be getting my songs and videos for free, now...

Right?

Right!?!

RIGHT???!?!!?
 

alec

macrumors regular
Oct 19, 2005
233
0
Washington DC
sell outs!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 

resonator

macrumors newbie
Jan 11, 2006
28
0
El Cerrito, California
This Sucks

This really sucks. I do not want to see ads when using iTunes. Especially if I am playing my own music which I purchased or imported from my own CD's. If there is no way to turn off this feature I am ready to start looking for an alternative player.