Funny, but I bet lots of watch people didn't "do fitness" before their watch. I know I didn't. It was the watch that convinced me to up my fitness, not my fitness demanding a way to track itself. I just got the watch because it looked like it had the potential to be a fun gadget. It has far exceeded those expectations for me, as well as pointing out I could get off my lazy butt more often. It may well be my favorite Apple device.