Let me start off by saying that I don't know if this is typical, but with this being my only experience with Apple service, I am utterly impressed. I purchased my Macbook in August of '06. Just recently, my MagSafe Power Cord decided to begin the trek down the slippery slope of non-function. It began with having to jiggle the cord or turn it upside-down to charge the battery; then the connecting piece to the laptop started getting extremely hot to the touch-- finally the cord ceased to work. On the day before my English midterm paper was due. To add to the misery, I had traveled this weekend and my battery was completely without charge. I hopped in my car and sped off to the nearest Apple store and as soon as I walked through the door, I became at ease. The nearest salesman asked about my problem, we discussed my options because the Genius Bar was booked for the next 2-3 hours. I didn't have my computer, the serial number, or the purchasing credit card. As I described my situation, being about 2 months out of warrenty and financially buying another power cord would be extremely draining at $79.00, the salesman told me that he would see what he would do. 15 minutes later he brought back a brand new power cord and wished me luck on my paper. By all means, Apple could have told me that I was out of warrenty and just to buy a new power cord, but they chose not to. As soon as I made the switch to Mac I was certain I made the right decision; it's moves like this that solidify that choice and make me advocate for Apple and its products.