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Apple Set a European iPhone Sales Record Last Year

Paul1964 said:
Not really.

It beggars belief that they were hanging on to the lighting port when the market was screaming at Apple for USB-C. Apple eventually complied with the EU demand and their sales WENT UP as a result. It's a win/win if you ask me.

Supporting RCS and allowing AirDrop interoperability does not hurt Apple but instead opens up new opportunities as it removes what are deal-breakers for many people (outside the USA).

Openness is good for business.

Yes, the EU can be a right pain in the backside sometimes but they were right on this one.
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I disagree, but that's the way she goes. Apple was already in the middle of a transition to usb-c. Apple may have hurried up on the iphone but that is where they were headed. I don't attribute the replacement of lighting by usb-c attributing to a sales bonanza. Most likely it was iphone functionality.

I don't attribute any of the DMA to a increased sales, rather to apples design of iphones. Regulation comes with it's own issues of overhead.
 
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I7guy said:
Regulation comes with it's own issues of overhead.
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I would tend to agree with that, but sometimes it's needed. As I said, the EU can be a real pain in the backside sometimes and they do lean too heavily into regulation, but every now and then they do something that's needed.
 
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Paul1964 said:
I would tend to agree with that, but sometimes it's needed. As I said, the EU can be a real pain in the backside sometimes and they do lean too heavily into regulation, but every now and then they do something that's needed.
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Agreed, but the DMA was an obvious example of EU blindness.
 
antonrg said:
Just my personal observation, but on public transport in Paris, you see mostly iPhones. All models, even the 17 lineup is prominent. No surprise here.
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Apple sells most products in France and Germany. That’s likely why the DMA indicates that a company has to sell in 3 regions or more to be a Gatekeeper. That’s so France and Germany can keep getting their toys as companies restrict selling to other regions. I’m really surprised that they were able to get all of the EU regions to sign off on that, BUT, it was a very rushed piece of legislation, that section wasn’t pointed out to them.
 
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pbau said:
no siri in Polish, no apple store in Poland, no AI tools for EU
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What do you mean by "no AI Tools"?
There are no physical Apple Stores in all of eastern europe. It would be cool if that would change, but i wouldnt overestimate physical Stores. For example 90% of polish people arent living near warszawa anyways, so they wouldnt really benefit from it.
Maybe Apple will bring Siri to more languages once the new Siri gets released.
 
In Sweden well over 50% smartphones sold are iPhones. And it’s been like that for a long time. I have a hard time seeing that change significantly, EU rules or not.
 
I7guy said:
I disagree, but that's the way she goes. Apple was already in the middle of a transition to usb-c. Apple may have hurried up on the iphone but that is where they were headed. I don't attribute the replacement of lighting by usb-c attributing to a sales bonanza. Most likely it was iphone functionality.

I don't attribute any of the DMA to a increased sales, rather to apples design of iphones. Regulation comes with it's own issues of overhead.
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When one looks at how many people actually use the features brought about by the legislation, I think that’s right. Apple’s doing fine, small developers have a harder time supporting their content worldwide, and Fortnite is doing fine.
 
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Paul1964 said:
Perversely, the EU's meddling could have increased Apple's sales. Forcing them on to USB-C removed a deal-breaker that was the lightning port improving the device in the process. Lightning was a deal-breaker for me, at least.

The interoperability that the EU is encouraging also helps Apple as it removes more barriers to purchase and ownership.

Apple with their anti-competitive mindset could not see this at first but maybe they are coming round. Seeing AirDrop open up to other platforms and RCS interoperability being good examples of this.

Rather than walling people in, the opening up is actually allowing others to come in and join the party.
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Lightning was a deal-breaker here too. After the switch to USB-C, my wife and I both ditched Android and switched to iPhone. Carrying two cables was just way too much of an inconvenience considering the cost of an iPhone.
 
Good for Apple. Will not be surprised to see Apple gaining more market share in the future especially considering that the 17 series are great iPhones.
 
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Dr McKay said:
Fools, they should have listened to the business magnates in the macrumors community and pulled out of Europe entirely.
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They should, Europe only accounts for 25% of Apples global revenue, they don't need a quarter of all that money they make, if only they'd listened to some economics whizzes on here 😛
 
fair to say apple are unstoppable when it comes to sales and won't change. no wonder they are adding a foldable to add to their massive profit gains
 
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