Apple Sets New Q4 Wearables Record in Every Market

[MacRumors]

Apple CEO Tim Cook today said that Apple set new fourth quarter revenue records for wearables in every market that it operates in thanks to strong sales of the Apple Watch, AirPods, and Beats headphones.

Cook said that Apple saw "amazing results" in the wearables, home, and accessories category with revenue hitting $6.5 billion. That's up from $4.2 billion in the year-ago quarter, which is impressive growth. Cook said that Apple is "thrilled" with its wearables category specifically.

We're thrilled with the results. As to what's driving it - it's the totality that's driving it. For some people, it's about fitness, for some people it's about health, for some people it's about communication, and for some people, it's about all of the above. I think always-on for the Series 5 is a game changer for many of our users.

According to Cook, three quarters of Apple Watch buyers were new to Apple Watch. Apple is still "significantly in the build mode" in terms of getting them in the hands of more consumers.

Cook also touched briefly on Apple's focus on health. Cook said that Apple plans to improve on Health related efforts that it has now such as medical records and health research, but that there are also "things that we aren't going to talk about just yet," perhaps referring to future Apple Watch features.

"There will be a day that we look back and see Apple's greatest contribution to people's health," Cook said.

Article Link: Apple Sets New Q4 Wearables Record in Every Market

 

[djcerla]

One day, wearables will become bigger than the iPhone.

Then, they will cannibalize it just like the iPhone did with the iPod.

/Nostradamus

 

[44267547]

What was it others were saying back in April 2015 when Apple launched the Apple Watch? Oh, that’s right, ‘the device that nobody asked for’ or it ‘would fail’, and here they are destroying the market. There’s nothing that touches the Apple Watch in terms of simplicity, customization and overall a plethora of health features.

 

[gymratjudy]

I remember when I first read an article on the 1st Apple Watch and said to myself who the hell will buy that crap at that price. Got the series 1 on sale and so it began. Owner, at one point or another, of series 1, 3, 4 and now 5. I love my aw.

 

[waquzy]

With so many cases about the Apple Watch saving people’s lives no wonder why it’s selling like hot cakes.

It’s definitely only gonna get bigger and better.

 

[xDKP]

I remember when I first read an article on the 1st Apple Watch and said to myself who the hell will buy that crap at that price. Got the series 1 on sale and so it began. Owner, at one point or another, of series 1, 3, 4 and now 5. I love my aw.

Love you’re able to change your view about it and tell the tale. I’ve loved the AW since my first, but no doubt it became the dream it was from the beginning in the fourth generation

 

[BuddyTronic]

Wow! $4B Growing to $6B revenue in one year. 50% growth. 52% actually. Just wow.

 

[thisrocks]

The sense of duty is easy to follow when there are dollars to chase. Glad to hear health gets to be a key growth vector for them in this line of products. I love my aw.

 

[CarpalMac]

I remember thinking what tosh the AW1 was, gold edition, aimed at fashion.

A friend of mine told me to wait and see. Apple will chase the health aspect, perhaps sugar readings via a glucometer etc.. He really was spot on. Be interesting to see were they take it in the next 5 years.

 

[Baymowe335]

Wearables almost as big as all of Mac. Staggering growth.

 

[Jimmy Bubbles]

What was it others were saying back in April 2015 when Apple launched the Apple Watch? Oh, that’s right, ‘the device that nobody asked for’ or it ‘would fail’, and here they are destroying the market. There’s nothing that touches the Apple Watch in terms of simplicity, customization and overall a plethora of health features.

It’s because we all went out and bought the Series 4 after we saw the S5 wasn’t much of an upgrade. 😂

 

[FelixDerKater]

If battery technology were there yet, they would reign supreme.