Its funny how often apple sets the standard and is willing to push the industry and just do things we would never see with any other company like retina displays. ITs even doubtful we would even see ultrabooks if it wasnt for the innovation of the macbook air. It makes me glad apple is around because they are willing to do things with design that other companies just wont do. once the 13 inch retinas are released it will force the other manufacturers to take a second look at resolutions. apple leading the way as usual.