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Apple can brag all they want about this while keeping a straight face because they know the majority of their customer base doesn't have to experience looking at their windows seeing child labor haul out toxic metals and materials from mines. That "not in my back yard" strategy is working wonders for Apple's PR department.
 
What I would like to know is the cumulative energy consumption of the apple device installed base.
Is it going up or down. Is the transition to wireless charging going to spike the energy consumption?
Apple knows from each device how much and how it is being used. So it would be a piece of cake to chart the lifecycle energy footprint.
If you want to make revenue over the lifecycle of a device, so should you plot the lifecycle eco footprint. Right?
 
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Never understood the clamour to overstate what should be the norm.
I think it’s because we’ve been conditioned, and they’ve been empowered, to feel that corporate responsibility is something they can choose to do for good PR, rather than a properly, globally, legally-enforced duty.

“BEHIND EVERY APPLE PRODUCT IS A PLAN FOR THE FUTURE”

It’s a shame that plan is to replace more often than upgrade or repair though, eh?

And yet I do believe Apple does do better and does care more than many other companies do about this stuff. That is the depressing part!
 
Apple and environmental progress, now that sentence is an oxymoron if ever there was. "You have to stand in awe... Completely, and staggeringly, full of bs" might say George Carlin.
I miss Carlin so much:

“We’re so self-important. Everybody’s going to save something now. “Save the trees, save the bees, save the whales, save those snails.” And the greatest arrogance of all: save the planet. Save the planet, we don’t even know how to take care of ourselves yet".​

 
I won't use terms like green washing but honestly i dont believe apple truly gives a **** about ecology .

And I am still shocked they dared say the charger removal was due to ecology concerns, with a straight face and a big smile

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I only have about half a million in Apple stock, but I was one of the investors that were demanding Apple stop shipping the warts. Does anyone not have an entire box filled with them someplace in their house? At a minimum, Apple should ask you if you need one. If you say yes, they just toss one in the bag. If not, less clutter winding up in the landfill.
Remove the charging cable from the iPhone box and tell us you’re saving the climate what does a charger have to do with Mother Nature
People complain about rare earth mining, yet when they find a way to use less of it, people cry.
you haven't seen the framework laptop yet. on an unrelated note, why is apple getting rid of the adapter but not the stickers?
Do you ever travel? Do you ever have the "Who's computer is this?" dance at the TSA? You put stickers on your laptop in strange places so they are easier to spot. It's not so much of a problem when you fly First Class or are Precheck.
Apple can brag all they want about this while keeping a straight face because they know the majority of their customer base doesn't have to experience looking at their windows seeing child labor haul out toxic metals and materials from mines. That "not in my back yard" strategy is working wonders for Apple's PR department.
Apple is the company that is paying their customers to return their old hardware so the metals can be recycled. (I don't sell my used computers and phones back. I gift them to people who would have a hard time affording them. Recycle is good. Reuse is better.)
What I would like to know is the cumulative energy consumption of the apple device installed base.
Is it going up or down. Is the transition to wireless charging going to spike the energy consumption?
Apple knows from each device how much and how it is being used. So it would be a piece of cake to chart the lifecycle energy footprint.
If you want to make revenue over the lifecycle of a device, so should you plot the lifecycle eco footprint. Right?
I prefer direct connect, but the amount of energy lost by induction charging is trivial.
If Tim Apple actually cared about Earth Day, he wouldn't have Apple products manufactured in China.
Apple is scaling back their manufacturing in China and, they are demanding that the manufacturers improve their energy usage. They even have Apple staff on site to make sure the manufacturers live up to their standards. Every year, those standards get harder. (While Apple is a very hard company to negotiate with, they actually give money to their vendors in developing countries earmarked to employee quality of life and health and also to making their operations more environmentally clean.) There are right wing investor groups that are trying to force them to stop doing this.
 
Shame on you Apple, with every new major soft and hardware release you render millions of devices useless, which by the way are working totally fine. Right to repair? No go. After 5 years a 1400$ iPad Pro is called obsolete and switched off from any kind of updates. these days you want 1300$ for a new phone. You are causing tons of ewaste, but claim to be a „green“ company. Hypocrites!
 
Has anybody actually opened and looked at the PDF report that this article links to, much less read it or analyzed it for facts? Sorry, but it doesn't seem like it. Most readers here just seem to be expressing their existing pet peeves and biases.

Is this the best we can do here?
 
I won't use terms like green washing but honestly i dont believe apple truly gives a **** about ecology .

And I am still shocked they dared say the charger removal was due to ecology concerns, with a straight face and a big smile

View attachment 2190758
It's truly beneficial though. It made me buy a 65w travelling charger with 5 ports that can power my Watch, iPhone, iPad and Mac at the same time in any country. The amount of 5w iPhone chargers (and tons of other brands) I see in everyone's home, doesn't make any sense now that everything gets powered by USB A or C (soon just C). Of course it saves Apple money. But it didn't make any sense anymore. And the ecological impact is MASSIVE, regardless of the money Apple saves.
 
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Apple is planning for future taxation and embargoes against climate affecting pollutions. When the law says that companies have to transition to carbon neutral, Apple will already be there and won't have to jack up their prices or lower their share value to comply.
 
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I renew my phone every 5 years and my iPad every 5 years. My iMac is 9 years old. My iPod Classic is a teenager.

I do not need new products every year. No one does.

It’s really up to the consumers to renew our gadgets less often.

As long as we keep buying new phones every year, Apple will keep producing new phones every year. That’s business.

So stop passing the buck. Reduce your own consumption.

You’ll be waiting until the Antarctic meltwaters are around our necks before businesses really mean business on climate change.

Have your own, personal revolution.

Seriously, what are you waiting for…apart from the next Apple product release?
 
Apple is scaling back their manufacturing in China and, they are demanding that the manufacturers improve their energy usage. They even have Apple staff on site to make sure the manufacturers live up to their standards. Every year, those standards get harder. (While Apple is a very hard company to negotiate with, they actually give money to their vendors in developing countries earmarked to employee quality of life and health and also to making their operations more environmentally clean.) There are right wing investor groups that are trying to force them to stop doing this.
My point stands. You do know that China has the biggest carbon footprint in the world by far, right? Tim Apple doesn't give a crap about the Earth or the people on it, he only cares about the bottom line. Anyone who believes otherwise is naive. Also, there's no need to make this political.
 
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Apple is planning for future taxation and embargoes against climate affecting pollutions. When the law says that companies have to transition to carbon neutral, Apple will already be there and won't have to jack up their prices or lower their share value to comply.
And yet they will jack up prices.
 
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Have they calculated the environmental impact of forcing so many people to commute since they refuse to accept the future is remote work?
 
Have they calculated the environmental impact of forcing so many people to commute since they refuse to accept the future is remote work?

The future for whom?

Teachers still commute to work. As do doctors, plumbers, chefs, waiters, janitors…

I understand the allure of remote work and not needing to drive to the office, and it still seems like the purview of a small community of white collar employees.
 
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