I feel the ones with negativity about this are clearly missing the point where Apple intends to make its new stores a community space. It has done so in Italy, it is now doing so in their own country. This is great on Apple, invite people to spend time, give them the place to sit and do what they want. Some day, some of them will end up buying Apple products. Good for both visitors and Apple. Apple is giving the people back, the money they give Apple. And, in doing so, inviting that same money back from them in recurring business. I like this cycle.