Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera

[MacRumors]

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max.

The ad includes a series of quick zooms to show off what the iPhone 17 Pro models can do. Apple's video description highlight the 200mm focal length of the lens.

With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this our longest iPhone Telephoto ever. So you can get dramatically closer with iPhone 17 Pro.

8x zoom is a new feature this year, exclusive to the iPhone 17 Pro and the iPhone 17 Pro Max. The prior iPhone 16 Pro models were limited to 5x optical zoom.

Article Link: Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera

 

[Naraxus]

Excellent series of ads from Apple lately. They've really hit it out of the park.

 

[CarAnalogy]

I don’t think their ads have been very good lately.

But the 8x zoom is. It is actually pretty impressive the difference between 1x and 8x at same quality (not to mention the ultrawide). Really helps capture all the information of a scene.

 

[indefinite]

The video is really blurry, even if it is on Youtube.