Apple Shares iPhone 15 Plus Ad Highlighting Device's Long Battery Life

[MacRumors]

Apple today shared a short iPhone 15 Plus ad on its YouTube channel that highlights the device's long-lasting battery life.

In the video, an electrical outlet becomes sentient and sings the song "Way Too Long" by rapper Doe Boy. The outlet is sad that the iPhone 15 Plus lasts so long between charges, resulting in the device being plugged in less often.

Apple's tech specs say the iPhone 15 Plus can provide up to 26 hours of offline video playback, and up to 100 hours of audio playback. Like the iPhone 14 Plus, the iPhone 15 Plus offers the longest advertised battery life of any iPhone ever.

Apple's video description:

Big screen. Big battery life. iPhone 15 Plus is here. Dynamic Island. New 48MP Main camera. 2x Telephoto. Next-generation portraits. Water resistant (IP68). USB-C. Durable color-infused glass. Aluminum design. You don't want to miss it.

The ad was also shared as a YouTube Short.



Article Link: Apple Shares iPhone 15 Plus Ad Highlighting Device's Long Battery Life

 

[BrooksWasHere]

Definitely true, my Pro Max has way better battery life than my 13 Pro did.

 

[dadiy]

Oh I wish it was better but alas I still charge twice a day.

 

[TheBeverage]

They really do have a knack for terrible music choices.

 

[sw1tcher]

Apple today shared a short iPhone 15 Plus ad on its YouTube channel that highlights the device's long-lasting battery life.

In the video, an electrical outlet becomes sentient and sings the song "Way Too Long" by rapper Doe Boy. The outlet is sad that the iPhone 15 Plus lasts so long between charges, resulting in the device being plugged in less often.

🤔

Apple marketing vs real life user experiences 🤣

https://www.macrumors.com/guide/iphone-15-battery-tips/

https://www.macrumors.com/2023/12/20/ios-17-2-1-release-notes-battery-drain-fix/

https://forums.macrumors.com/threads/iphone-15-pro-max-battery-life-quite-disappointing.2411227/

iOS 17.1.2 iPhone 15 Pro Max massive batt… - Apple Community

discussions.apple.com

 

[wigby]

They really do have a knack for terrible music choices.

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.

 

[coolfactor]

They really do have a knack for terrible music choices.

How is that terrible? While not my first genre of choice, this particular song has a great sound.

Very creative ad. Simple, love it.

 

[coolfactor]

🤔

Apple marketing vs real life user experiences 🤣

https://www.macrumors.com/guide/iphone-15-battery-tips/

https://www.macrumors.com/2023/12/20/ios-17-2-1-release-notes-battery-drain-fix/

https://forums.macrumors.com/threads/iphone-15-pro-max-battery-life-quite-disappointing.2411227/

iOS 17.1.2 iPhone 15 Pro Max massive batt… - Apple Community

discussions.apple.com

It's impossible to cover every use case. Often these complainers have done something unique to their phone.

Upgrading to a new OS causes a Spotlight indexing that can give a false early impression.

Some third-party apps can be detrimental. Early Facebook apps were a horrible drain on the battery, and that was not a fault of the device.

 

[sw1tcher]

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.

Actually, a majority of teens are choosing an iPhone over an Android device because of the blue bubble. Apple's music/marketing/lifestyle has little to do with their choices.

Why Apple’s iMessage Is Winning: Teens Dread the Green Text Bubble

The iPhone maker cultivated iMessage as a must-have blue-bubble texting tool for teens. Android users trigger a just-a-little-less-cool green bubble: “Ew, that’s gross.”

www.wsj.com

Most teens prefer iPhone over Android in the US, reveals survey

A survey reveals that 87% of American teens own an iPhone, and 88% plan to purchase an iPhone as their next smartphone.

www.androidheadlines.com

The blue bubble versus green bubble debate is a real phenomenon, not a mere fantasy. While Android is the most popular mobile OS worldwide, iOS tops all charts in the U.S.

The reason why teens prefer an iPhone over Android could also be FaceTime and iMessage. American teens want to be part of the blue bubble ride on iMessage(s). Because when a non-iOS user joins a group chat consisting of iOS users, all those cool features of iMessage go away.

How Apple captured Gen Z in the US — and changed their social circles

Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate

www.ft.com

Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.

[ . . . ]

One oft-mentioned issue is that Android phones cannot send texts through Apple’s iMessage system, meaning that a single Android user participating in a group chat of iPhone owners turns the outbound messages of all users green, rather than blue.

 

[Bustycat]

From charging once every day with XR to once every two days now, the battery life of iPhone 15 Plus is incredibly long.

 

[toobravetosave]

battery life is always fantastic until you use some big name app that drains it in several hours

 

[TheDailyApple]

It’s sort of true. I haven’t charged my iPhone overnight since I traded in my 12.

 

[klasma]

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.

That seems consistent with terrible music choices.

 

[Mrkevinfinnerty]

BEST BATTERY LIFES EVER IN AN IPHONE

 

[wigby]

That seems consistent with terrible music choices.

Your reaction seems consistent with that of a parent of a teen.

 

[lkrupp]

Oh I wish it was better but alas I still charge twice a day.

Of course you do, of course you do.

 

[lkrupp]

I must go out an buy one right now.

Not.

I mean why would you want to trade in your superior Android, right?

 

[wigby]

Actually, a majority of teens are choosing an iPhone over an Android device because of the blue bubble. Apple's music/marketing/lifestyle has little to do with their choices.

Why Apple’s iMessage Is Winning: Teens Dread the Green Text Bubble

The iPhone maker cultivated iMessage as a must-have blue-bubble texting tool for teens. Android users trigger a just-a-little-less-cool green bubble: “Ew, that’s gross.”

www.wsj.com

Most teens prefer iPhone over Android in the US, reveals survey

A survey reveals that 87% of American teens own an iPhone, and 88% plan to purchase an iPhone as their next smartphone.

www.androidheadlines.com

The blue bubble versus green bubble debate is a real phenomenon, not a mere fantasy. While Android is the most popular mobile OS worldwide, iOS tops all charts in the U.S.

The reason why teens prefer an iPhone over Android could also be FaceTime and iMessage. American teens want to be part of the blue bubble ride on iMessage(s). Because when a non-iOS user joins a group chat consisting of iOS users, all those cool features of iMessage go away.

How Apple captured Gen Z in the US — and changed their social circles

Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate

www.ft.com

Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.

[ . . . ]

One oft-mentioned issue is that Android phones cannot send texts through Apple’s iMessage system, meaning that a single Android user participating in a group chat of iPhone owners turns the outbound messages of all users green, rather than blue.

FaceTime and iMessage are features. That's different from my point of content and lifestyle marketing which help "lock" in customers long before they ever pick up an iPhone. Both of these approaches are needed to build marketshare and keep it.

 

[OrenLindsey]

Apple's tech specs say the iPhone 15 Plus can provide up to 26 hours of offline video playback, and up to 100 hours of audio playback. Like the iPhone 14 Plus, the iPhone 15 Plus offers the longest advertised battery life of any iPhone ever.

Not true. The iPhone 15 Pro Max and 14 Pro Max both have more than the 15 Plus. Proof: https://www.apple.com/iphone/compare/?modelList=iphone-15-pro-max,iphone-14-pro-max,iphone-15-plus

The 15 Plus has more audio playback time (5 hours more) but less of everything else.

 

[Polinsky]

Oh I wish it was better but alas I still charge twice a day.

I charge every other day. Take your phone in for servicing.

 

[dannyyankou]

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.

And advertising to the younger generation is important because they'll be customers over a longer lifespan.

 

[dannyyankou]

Not true. The iPhone 15 Pro Max and 14 Pro Max both have more than the 15 Plus. Proof: https://www.apple.com/iphone/compare/?modelList=iphone-15-pro-max,iphone-14-pro-max,iphone-15-plus
View attachment 2328669
View attachment 2328670
The 15 Plus has more audio playback time (5 hours more) but less of everything else.

I think you misinterpreted that part of the story. They mean the iPhone 15 plus has the longest battery life, similar to how the iPhone 14 Plus did at the time of release.

 

[turbineseaplane]

I would hope so … the phone and battery are pretty big

 

[OrenLindsey]

They mean the iPhone 15 plus has the longest battery life

Compared to what? It can't be compared to other iPhones, because the Pro Max models have more battery life. I think I'm misunderstanding something.

 

[poematik13]

my work phone is a 15 and my personal is a 15 pro, and when i use them side by side its such a massive f**** downgrade lol. The screen is literal garbage. Can't imagine living without 120hz