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Apple Shares 'Jump' AirPods Pro Ad

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Apple today shared a new AirPods Pro-focused ad called "Jump" on its YouTube channel, highlighting the Active Noise Cancellation and Transparency features of the earbuds in a creative way.


In the spot, a man wearing AirPods Pro jump ropes through the city. It's set to the song "Fallin' Apart" by Young Franco, and it features the tagline "Turn the world into your playground with AirPods Pro."

Apple's AirPods Pro ad comes amid rumors of third-generation AirPods, which could be released as soon as this month. The AirPods 3 will look similar to the AirPods Pro with shorter stems and a smaller case, but will not have the same Active Noise Cancellation functionality.

Apple is also rumored to be working on a new version of the AirPods Pro that will lack a stem, but it is not yet clear when the new AirPods Pro might launch.

Article Link: Apple Shares 'Jump' AirPods Pro Ad
 
Article Link
https://www.macrumors.com/2021/03/15/apple-shares-jump-airpods-pro-ad/
There will be AirPods Pro refresh~

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Interesting and creative spin but kinda long, seems it could have conveyed the “Pro” message faster.

I like the ad but cannot draw a relation between skipping and AirPod Pro, is it trying to state that it won’t fall out or something because that is not true at all for me.
 
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This is an ads for current Airpods Pro's upcoming firmware update regarding noise cancelling improvement.
 
code-m said:
Interesting and creative spin but kinda long, seems it could have conveyed the “Pro” message faster.

I like the ad but cannot draw a relation between skipping and AirPod Pro, is it trying to state that it won’t fall out or something because that is not true at all for me.
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Yes, that's what it's trying to convey. And it will absolutely be true for some people, but not everyone.
 
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Before I watched this, I thought AirPods Pro were the new over-the-ear headphones. I guess because Pro sounds like the most expensive and is the most expensive in Apple's other product lines.

I did know the difference; I just forgot. But it doesn't speak to a great naming scheme. The AirPods and AirPods Pro look nearly identical (and apparently will look even more identical soon). And the ones I was thinking in my head were Pro I at first mistakenly thought, "Oh those must be the AirPods Max Pro" (again the cost and high quality etc)—but nope, just Max.

Again this is coming from someone who did know all of these. The names aren't semantic enough to be memorable.
 
code-m said:
Not sure what’s there to be excited about, it going to share a similar design to the Pro version and eliminate some features at a lower price as per the rumours.
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Exactly. As was stated in the article, they will not feature noise cancellation. Seriously LOL? New product, but inferior. Cool.
 
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