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£1000 phone. £100,000 worth of lighting, haze machines, relfectors etc. I have a 13 pro max and a Panasonic s5 rigged up with cinema glass etc and there is nothing that the iPhone can do that my cinema rig can. Nothing.
Can you give an example of what the iPhone can't do in a nutshell? Just interested in this topic.
 
Excellent! It's about imagination, creativity, and story.

Hopefully it will inspire another 12 year old kid to make his first home movie, similar to Steven Spielberg borrowing his dad's 8mm film movie camera back in 1958 making his first movie, using neighborhood kids as actors.
 
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Meh...just another overly dark (light-wise) movie consisting of mostly closeup shots.

I’ve got an iPhone 13 Pro Max and yes the camera hardware is best in class, but unless you are happy shooting in well lit areas using fully automatic modes, it is a PITA to use. There is no Full Manual focus. To set manual settings, you have to spend so much time fiddling with terrible interface controls that the once in a lifetime shot you wanted to get is missed. Trying to focus in a dark location is basically a lesson in futility. Apple has proven again that they have no frigging clue about how to design a camera interface that works. So A+ grade on camera hardware, but a D--- on usability in manual mode. It is only good for social media and family snapshots IMO. If you want to film a video like this one, get a Sony, Nikon, Canon, etc. camera....
 
Meh...just another overly dark (light-wise) movie consisting of mostly closeup shots.

I’ve got an iPhone 13 Pro Max and yes the camera hardware is best in class, but unless you are happy shooting in well lit areas using fully automatic modes, it is a PITA to use. There is no Full Manual focus. To set manual settings, you have to spend so much time fiddling with terrible interface controls that the once in a lifetime shot you wanted to get is missed. Trying to focus in a dark location is basically a lesson in futility. Apple has proven again that they have no frigging clue about how to design a camera interface that works. So A+ grade on camera hardware, but a D--- on usability in manual mode. It is only good for social media and family snapshots IMO. If you want to film a video like this one, get a Sony, Nikon, Canon, etc. camera....
Filmic Pro
 
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They don’t mean to imply that - I think it’s fairly clear.

That said if you mean to imply that if you had an iPhone 13 pro and all of the gear and crew that this guy did and you could shoot the same thing, then I bet to differ.

It’s merely an example of what is possible with a phone camera these days - in the right hands.
Sounds like you agree that this is advertising something irrelevant to 99.9999% of possible buyers, including me - a person apparently well-known for not being on the production side of the film industry! By my handle on MacRumors to boot!

Please enjoy the “like” I am leaving on your comment.
 
I'm not upgrading until we can adjust aperture and get larger sensors.
By the time we have manual aperture control and sensors large enough to accomplish real cinematic DOF in. an iPhone, the cost of dedicated pro cams will be lower in price than any iPhone. Creators looking to "mimic" cinematic attributes are more than happy to simply use an iPhone because most audiences don't know or don't care about the differences between pro and consumer hardware.
 
Sounds like you agree that this is advertising something irrelevant to 99.9999% of possible buyers, including me - a person apparently well-known for not being on the production side of the film industry! By my handle on MacRumors to boot!

Please enjoy the “like” I am leaving on your comment.
Advertising is not about delivering products and features to 100% of buyers. Advertising is aspirational. Millions of customers will buy an iPhone because they saw this short film and believe it will improve their video and still shots. But we (even those customers) all know that the only thing that can improve their imagery is an artistic vision and lots a practice. So there's nothing wrong with using a great smartphone (that also does a million other things) to polish these skills.
 
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I'm glad they released the behind the scenes to show how involved the filmmaking is. At least they are upfront about that.
 
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Advertising is not about delivering products and features to 100% of buyers. Advertising is aspirational. Millions of customers will buy an iPhone because they saw this short film and believe it will improve their video and still shots. But we (even those customers) all know that the only thing that can improve their imagery is an artistic vision and lots a practice. So there's nothing wrong with using a great smartphone (that also does a million other things) to polish these skills.
Exactly. And let’s be fair- the camera system in the iPhone 13 pro is a beast for a smart phone. if you can’t do it, you can’t do it no matter what system you have. those expecting magic will not find it whatever they use. It’s obvious that better dedicated systems exist, and it’s obvious that no one is saying an iPhone can replace that. But the fact that it’s possible to realise your dream using a phone so easily is certainly something to be lauded. Lots of people are moaning that they have professional lights and post etc to compliment and make this particular video possible -unfortunately these people fail to realise that you need all this stuff to produce a similar result with any camera system, even the high end ones.
 
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This result would be obtained by any high-end phone available today. It's definitely an impressive result, but the iPhone it was shot on is a small part of a very expansive overall setup. With the gear and professionals available to produce sets with perfect lighting, as well as very expensive gear and the software used to color-grade and process the end result, there's really nothing here that should be so surprising, aside from the talent of the director, of course.
 
Pretty misleading when you see all the other tools that are needed to make this happen. Is impossible to film a movie with just a consumer grade phone by itself.
 
This is Hollywood level production design - they must have had dozens of people working on this project. That said, it’s still incredible what can be done with an iPhone, even if it’s somewhat illogical to pair a million dollar production with a consumer smartphone.

Over time, I’m optimistic that iPhone will offer 1) greater control over depth of field so everything isn’t in focus all the time and 2) better dynamic range. Both of these features need to improve in order to bridge the gap between an iPhone and a professional video camera.
There is some logic to use an iPhone in certain use cases where in you need something small as phone to record something and control it wirelessly.
 
Does Apple TV+ have Asian shows? I'm asking due to the short film they have shared [on their YouTube page] and I am not subscribed to Apple TV+ so I have no idea... The shows I've seen so far are mostly of English language...
I think they have something called Dr. Brains - I haven’t watched it yet. I liked this so I might take a chance. And I agree they should do more Asian stuff.
 
It’s all about lighting. When I’m on big budget sets with professional lighting setups, my behind the scenes video and pictures look amazing on my iPhone 13 or Sony mirrorless camera. Bad lighting? Not even an ARRI can save you

Well, it's just unbelievable what can be done on post with ARRIRAW files.
 
This is Hollywood level production design - they must have had dozens of people working on this project. That said, it’s still incredible what can be done with an iPhone, even if it’s somewhat illogical to pair a million dollar production with a consumer smartphone.

Over time, I’m optimistic that iPhone will offer 1) greater control over depth of field so everything isn’t in focus all the time and 2) better dynamic range. Both of these features need to improve in order to bridge the gap between an iPhone and a professional video camera.

Apple is trying to position the 13 Pro as a "Pro" smartphone, not a consumer smartphone. That's the whole point. And it achieves the goal.
 
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I think they have something called Dr. Brains - I haven’t watched it yet. I liked this so I might take a chance. And I agree they should do more Asian stuff.
In addition Pachinko is coming soon. It is about a Korean family in Japan; based on a well received novel. Curious about it.
There may be more.
 
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Can you give an example of what the iPhone can't do in a nutshell? Just interested in this topic.
Variable refresh rate. True depth of field. Option to have different lenses etc. My cinema rig can do this easily and the quality is jaw dropping. Even in amazing light, the iPhone is decent but not in the same class as a proper camera. In low light it’s not even worth comparing.
 
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