Apple Shares New Ad Highlighting iPhone 7 Plus Portrait Mode

[mac_in_tosh]

Okay, in some optimum conditions and for some optimum types of scenes you can get a decent photo. But it is algorithm based and so will not work well in some situations. It's fine if you just want to carry around a cell phone, but no serious photography hobbyist, certainly no pro, would rely on this full time.

Apple seems to be making a big deal about portrait mode, as they do with Siri, another technology that does not work well some (most?) of the time.

 

[tzm41]

Wonder they really shot the ad with those Shanghai streets cleared, or just removed everyone with post production effects...

 

[TallManNY]

I want portrait mode, but on the smaller phone. Any chance of it making it 'down' this time around?

100% chance it will be in the next new phone. The leaked images all show the dual camera set up. Dual camera means there will be portrait mode. So you won't need to get the Plus size phone. Of course the Plus might still have a better camera. But any phone with dual cameras by Apple will do portrait mode.

 

[craig1410]

Wonder they really shot the ad with those Shanghai streets cleared, or just removed everyone with post production effects...

Now THAT would be a cool feature for a phone camera - removal of other people from the shot!

 

[A MacBook lover]

What a great ad! Still, I feel like it's missing something…

View attachment 698091

What motion tracking did you use, After Effects?


Also I feel like zooming is not represented well enough for what it does, It's awesome. Especially in video mode.

 

[AngerDanger]

What motion tracking did you use, After Effects?

Indeed.

 

[thomamon]

I always thought portrait mode always made everything very pixelated.

 

[cubedweller]

One of the best ads I've seen from Apple in a while. Makes me want to sell my 7 for a 7 plus.

But my shallow pockets remind me no.

So I unfortunately lost my iPhone 7 (fell out of my pocket on a rollercoaster) and I decided to try the 7+. I don't regret it. But I'm still pissed I wasted ~$800. :/

 

[mpavilion]

I have the 7+, and didn't know about this feature....

 

[ryanwarsaw]

Its not the equipment that make a great photographer. Its the skill, and often years of experience. Having a big DSLR often means that the individual will have the many options within the camera of making a cheap motel 6 look like a resort owned by an individual with sophistication. While a skilled photographer can use an iPhone to take great photos, most individuals will see the DSLR as a person serious about his/her profession.

Well if you make a Motel 6 look like a palace be prepared for bad reviews saying the pics don't match the reality. All I am saying is years ago you needed somebody with a fancy camera and now you pretty much don't. The thing is people who look at my website do not know what camera was used to take the photos.

In my experience photographers highly over estimate their skills. Many people with a sense of aesthetics can take a good picture without charging another human being $300 for it. I am one of those lucky people.

 

[Keirasplace]

The fact that it only produces usable photos in a specific set of conditions is the issue. Unless your definition of "great" is a photo that is about as noisy as an iPhone 4 photo.

Its not a DSLR, so what's your point, what's the alternative; basically its a non sequitur.

The issue in this case with low light is related to the size of the sensor, and not anything else.
They can skirt around it programmatively, but ultimately, those small cameras, no matter who makes them (Samsung, Apple, etc) can't make miracles.
If your that particular about low light bokeh, bring your DSLR and you'll be set.

 

[darcyf]

As usual, another feature which seems to polarise the population into extremes of love and hate.

Personally I find it works very well and since it captures both the original image and the one with the simulated bokeh you lose nothing and potentially gain a beautiful photo. Even if the simulated bokeh isn't perfect, you have the choice to take the original photo to a professional or work on it yourself in order to achieve a better result.

What is the alternative? Oh yes, we would have to buy a very expensive DSLR or similar and then develop the skills to use it to create authentic bokeh. No thanks, I'll stick with my iPhone 7+ and save a few thousand bucks!

Well, for the people who buy the new iPhone every year just for a couple of small updates like this, they could take the money saved on this phone and put it towards one of the many highly advanced compact cameras on the market today that make the iPhone 7plus camera look like a dollar store trinket.

It doesn't have to be SLR or bust.

 

[M-5]

I always thought portrait mode always made everything very pixelated.

Portrait mode switches to the "telephoto" lens, which has a smaller aperture in relation to the standard lens. That is why you need to shoot in an environment with a lot of available light. If you try to shoot indoors or at dusk where light is minimal, the iPhone will try to compensate by increasing the ISO, which results in a very noisy image. That's why portrait mode is useless in most indoor settings or at night.
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Well, for the people who buy the new iPhone every year just for a couple of small updates like this, they could take the money saved on this phone and put it towards one of the many highly advanced compact cameras on the market today that make the iPhone 7plus camera look like a dollar store trinket.

It doesn't have to be SLR or bust.

The obvious benefit of using the iPhone instead of another camera is that you only have to carry one device rather than a dedicated compact camera alongside your iPhone. You also won't be able to have the bokeh effect on a compact camera that fits in your pocket, unless you shoot a subject that is very small and very close to the lens which the iPhone also does.

The iPhone also has the benefit of allowing you to edit and share your photos on the same device that you shot the photo with which makes it so much more convenient.

 

[dk001]

...


The obvious benefit of using the iPhone instead of another camera is that you only have to carry one device rather than a dedicated compact camera alongside your iPhone. You also won't be able to have the bokeh effect on a compact camera that fits in your pocket, unless you shoot a subject that is very small and very close to the lens which the iPhone also does.

The iPhone also has the benefit of allowing you to edit and share your photos on the same device that you shot the photo with which makes it so much more convenient.

One aspect I just feel is tiring and disingenuous.
I carry an iPhone. Has a pretty good camera.
However, if I am going out to take higher quality planned photos I take my DSLR.
It isn't a matter carrying one device. For me, the iPhone is for impulse or unplanned opportunistic shots.

Now the sharing ... using Google Photos I can do that from any device