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Apple Shares New Apple TV Ad Focused on Apps
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Sorry being grumpy about this, but Apple didn't "share" the ad, they fed it to us, through MacRumors. Now, if Apple lets me use an iPhone for free, that's sharing. Don't abuse the word 'share.' It means giving out something that does not belong to the receiver as a favor. In this case, we watch the ad as a favor to Apple, not the other way around.
Didn't the first streaming Roku come out the year after the Apple TV? Am I remembering that wrong? I thought it 2007/2008 for Apple/Roku.
I know the first Apple TV didn't do much more than stream certain services, but that's what the first Roku was like too. They were a good pair.
And I swear the Amazon Fire and Chromecast are both only 2 or 3 years old now. Were there older versions of those by different names that I don't remember?
When I said that the Apple TV was the first of this breed I meant that it was first, time-wise. You naming things that came later is exactly my point.
Your words:
"I recall a million products that put the web on your TV. Or Windows on your TV. Things that required keyboards. That needed mice. Or perhaps worked with generic remotes in such a clunky way that you actually longed for a mouse.
The new Apple TV is the closest thing I've used on a TV that makes me feel like I'm using iOS apps. The first thing that allows me to pick up a single control device and feel confidant that EVERY app I use was made specifically for it. The first one where I can hit a button and have it instantly respond without having to spin up some "media server" across the house and wait for it to respond".
Great Ad.
Has anyone at apple actually tried playing a game with the included remote though. Will turn you off in a millisecond. And unlike the iPhone which gained enough market share, there isn't enough money in AppleTV apps to experiment to find out what actually works with that horribly thought out remote.
Has anyone at apple actually tried playing a game with the included remote though. Will turn you off in a millisecond. And unlike the iPhone which gained enough market share, there isn't enough money in AppleTV apps to experiment to find out what actually works with that horribly thought out remote.
Some of us like to sit and surf the channels on our TV of an evening without having to go looking for content or switching from one app to another. That would be a horrible clunky experience.
You probably should if your life means that little to you.
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Agreed, but between Netflix and Hulu + Showtime (as a Hulu 'extension') I personally have more than enough to choose from.
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While I sympathize with your frustration, expecting a 2011 designed iPad 2 to be a perfect device combined with 2015 technology (assuming that you understand that technology keeps moving forward and demanding upgraded hardware to support the ever-growing software demands) is unrealistic. You are blaming Apple for old hardware not supporting new software. Go ahead. Jump ship. See how well a Windows computer built 5 years ago runs Windows 10. I am not trying to give you a hard time, but I update my hardware on all devices I use an average of once every 3 years. I have NONE of the problems you report, and I use all of my devices on a regular basis. So, no, the device does NOT suck.
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...can you say, "Hey Siri"?...
Not without having to repeat myself a few times until it understands what I'm saying.
That wouldn't make any difference, it's going to be a slow and clunky experience as you search and open aps. It's never going to be quicker than simply pressing the + button on the TV remote until I find a channel I want to watch.
I can see how apps would be useful for specific content but for everyday use it's not going to fly with most people IMHO.
I'm aware this is unrelated, but, has anyone else noticed Siri has only been showing iTunes options and nothing else. I can say "I want to watch The Shining" (or anything else on Netflix) and only get iTunes results.
It is getting there. Each year, the chord cutter numbers are compiled and it is growing at a exponential rate -- especially with millennials buying homes, starting families and not seeing any need for a 100+ channel package.
Eventually, it'll hit a tipping point where their contracting cable TV revenue is less than lost opportunity not marketing to the chord cutters. That will be a watershed even with Comcast and other Cable TV stocks becoming a darling to short.
Apple's marketing expertise shows, it's ads like this that keeps Apple in the minds of the mainstream consumer electronics buyer. With the focus on gadgets like Apple Watch and whatever else they've got in development, this insures they've got a place in the minds of the mass market Walmart Shopper.
