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Are people experiencing stutters using iTunes content sure you aren't actually pulling it from iCloud rather than your computers? Maybe try turning off the iCloud streaming and try that way...?
 
Sorry being grumpy about this, but Apple didn't "share" the ad, they fed it to us, through MacRumors. Now, if Apple lets me use an iPhone for free, that's sharing. Don't abuse the word 'share.' It means giving out something that does not belong to the receiver as a favor. In this case, we watch the ad as a favor to Apple, not the other way around.
 
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You can't be serious. You implied there has never been anything like the Apple TV. Something that did not require a keyboard.... Roku, has been around for years. Many smart tv's, Chromecast, Amazon Fire....all similar to Apple TV. Especially Roku, the most popular. Of course, none of them are part of the Apple ecosystem, that is the only thing that has set it apart from the others.
You know what you said.

Didn't the first streaming Roku come out the year after the Apple TV? Am I remembering that wrong? I thought it 2007/2008 for Apple/Roku.

I know the first Apple TV didn't do much more than stream certain services, but that's what the first Roku was like too. They were a good pair.

And I swear the Amazon Fire and Chromecast are both only 2 or 3 years old now. Were there older versions of those by different names that I don't remember?

When I said that the Apple TV was the first of this breed I meant that it was first, time-wise. You naming things that came later is exactly my point.
 
Didn't the first streaming Roku come out the year after the Apple TV? Am I remembering that wrong? I thought it 2007/2008 for Apple/Roku.

I know the first Apple TV didn't do much more than stream certain services, but that's what the first Roku was like too. They were a good pair.

And I swear the Amazon Fire and Chromecast are both only 2 or 3 years old now. Were there older versions of those by different names that I don't remember?

When I said that the Apple TV was the first of this breed I meant that it was first, time-wise. You naming things that came later is exactly my point.
Your words:
"I recall a million products that put the web on your TV. Or Windows on your TV. Things that required keyboards. That needed mice. Or perhaps worked with generic remotes in such a clunky way that you actually longed for a mouse.

The new Apple TV is the closest thing I've used on a TV that makes me feel like I'm using iOS apps. The first thing that allows me to pick up a single control device and feel confidant that EVERY app I use was made specifically for it. The first one where I can hit a button and have it instantly respond without having to spin up some "media server" across the house and wait for it to respond".
 
Great Ad.

Has anyone at apple actually tried playing a game with the included remote though. Will turn you off in a millisecond. And unlike the iPhone which gained enough market share, there isn't enough money in AppleTV apps to experiment to find out what actually works with that horribly thought out remote.
 
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No problem with mine.
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What does this have anything "remotely" to do with "this" topic?

Nothing.
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Sir -- hate to say but your flat wrong. Very wrong.

Apparently you don't "subscribe" to services like UVERSE that have the LAMEST interface that seems like I'm using the old DOS system of text oriented searching. LAME..

Do you own any Apple devices? Are you serious in thinking that App Icons are not what the VAST MAJORITY of electronic hungry consumers don't immediately relate to today? Seriously? If not, then what do they relate to? Typing the name of a channel or game? The hundreds of "numbers" of channels via cable and satellite is maddening and totally disorganized and plain stupid.

Apps -- hands down -- are the future of instant content delivery -- period.

The "content" companies will ALL FALL IN LINE in due time to this "concept".

Apple sold nearly ONE BILLION mobile devices WITHOUT "TV content" deals. It's APP's and the CONTENT they deliver that helped propel the iPhone, iPad etc to their "must have relevance status"...

In fact -- one could argue that the content companies are taking a very stupid gamble in NOT streaming live content via Apple TV as it gives a newer more open minded user segment the opportunity to discover unique content from completely different sources.

I guess you think that younger more mobility minded consumers still have some sort of affinity or loyalty to CBS, CNN, Fox News, ABC or anyone else for that matter. They don't. They could care less.

I'm not doubting Apples strategy bringing iOS quality App content to the TV.. Trust me.. The old content boys will see the light. Apparently you and others that "doubt" the power of the App world "think" that Apples mobile device audience approaching or at ONE BILLION users means nothing and has no clout negotiating any terms with anyone.. Oh ok. Let me believe that for two seconds.

Personally I don't think Apples mass consumer base is ready today to fully use an Apple TV to consume its content. Yes part of it is but to a mass commercial audience - no way.. I think that's precisely why the device (Apple TV) is being marketed to the iOS App educated core customer.

Some of us like to sit and surf the channels on our TV of an evening without having to go looking for content or switching from one app to another. That would be a horrible clunky experience.
 
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Nice animation, but the music makes me want to commit suicide.
You probably should if your life means that little to you.
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This ad, more than any prior ad, really presents the AppleTV is an alternative to a cable box*.

* unfortunately not quite an alternative to cable yet, as at least two of the apps shown requires a cable provider authentication.

Agreed, but between Netflix and Hulu + Showtime (as a Hulu 'extension') I personally have more than enough to choose from.
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Ad is nice. To bad that device sucks. I finally went back to my old apple TV. The new one may do lots of cool stuff, but I need mine to stream. Not Just Netflix and Apple content, but from my iOs devices as well, and it fails miserably at this. Im sure if I call them about it again (Called twice already) all apple is going to do is tell me to update all my software again. They made me update my Mac my iPad and my Phone, all to fix Apple TV issues. Now My Phone asks me everyday to update it again (called, can't be turned off) and its laggy, sooooooooooo slow (iPhone 6+), My iPad second gen Is a brick (literally will not turn on) I took it to the apple store (per Phone support) and was told I needed a new iPad. It worked awesome until they made me update it (Was told I cant go back). Now I have no iPad. Thanks Apple, I will not be buying another (So much for my iOS capable mixing board, you confined it on Craigslist). And my mack is so slow now I can't bring work home from the office anymore (No less the 4 calls to apple on this). It will not open files I was working on with no trouble before the update. The files open fine on my work mac running older OS.

Im just waiting on the class action law suite. Apple has definitely lost their edge. I am done with them.

Im sure Steve is resting comfortably.

F*** Apple thats my opinion after 25 years of Nothing but Apple.

While I sympathize with your frustration, expecting a 2011 designed iPad 2 to be a perfect device combined with 2015 technology (assuming that you understand that technology keeps moving forward and demanding upgraded hardware to support the ever-growing software demands) is unrealistic. You are blaming Apple for old hardware not supporting new software. Go ahead. Jump ship. See how well a Windows computer built 5 years ago runs Windows 10. I am not trying to give you a hard time, but I update my hardware on all devices I use an average of once every 3 years. I have NONE of the problems you report, and I use all of my devices on a regular basis. So, no, the device does NOT suck.
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Some of us like to sit and surf the channels on our TV of an evening without having to go looking for content or switching from one app to another. That would be a horrible clunky experience.
...can you say, "Hey Siri"?...
 
...can you say, "Hey Siri"?...

Not without having to repeat myself a few times until it understands what I'm saying.

That wouldn't make any difference, it's going to be a slow and clunky experience as you search and open aps. It's never going to be quicker than simply pressing the + button on the TV remote until I find a channel I want to watch.

I can see how apps would be useful for specific content but for everyday use it's not going to fly with most people IMHO.
 
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I'm aware this is unrelated, but, has anyone else noticed Siri has only been showing iTunes options and nothing else. I can say "I want to watch The Shining" (or anything else on Netflix) and only get iTunes results.
 
This ad, more than any prior ad, really presents the AppleTV is an alternative to a cable box*.

* unfortunately not quite an alternative to cable yet, as at least two of the apps shown requires a cable provider authentication.

It is getting there. Each year, the chord cutter numbers are compiled and it is growing at a exponential rate -- especially with millennials buying homes, starting families and not seeing any need for a 100+ channel package.

Eventually, it'll hit a tipping point where their contracting cable TV revenue is less than lost opportunity not marketing to the chord cutters. That will be a watershed even with Comcast and other Cable TV stocks becoming a darling to short.
 
Apple's marketing expertise shows, it's ads like this that keeps Apple in the minds of the mainstream consumer electronics buyer. With the focus on gadgets like Apple Watch and whatever else they've got in development, this insures they've got a place in the minds of the mass market Walmart Shopper.
 
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