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Apple Shares New 'Float' iPad Pro Video Highlighting Magic Keyboard
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Apple's advertising is becoming cheesy. A fake, CG hummingbird that is obviously fake and CG? People are applauding this? Apple's marketing has taken a nosedive judging by the last few ads. Have they switched marketing firms or something? The new stuff is utter garbage. Apple fans need to raise their standards to where Apple was 10 years ago. It led the world with marketing, now it's a cheap me-too.
Must've missed the MacRumors article about Apple hiring Lisa Frank to the marketing department...
iPadOS is and always will be a touch-first OS. You don't have to compromise the touch-based nature of iPadOS to add cursor compatibility. Contrarily, you would definitely have to compromise the cursor-based nature of macOS to add touch compatibility.
Do you see what I'm saying? Again, it seems to me like a one-way street. Many have complained for years that slapping touch onto Windows was horribly executed for tablet use, so I don't know if that's a fair comparison.
£350 keyboard and you can’t even change the brightness of the keys you have to go into the iPad menu lol
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because the iPad should never of had a keyboard it’s a touch tablet not a macbook if they wanna keep the lineup separate then they should of never tried to make the iPad a laptop
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because the iPad should never of had a keyboard it’s a touch tablet not a macbook if they wanna keep the lineup separate then they should of never tried to make the iPad a laptop
I like how they still use the what’s a computer theme. I’m sure it continues to bug the diehards on here.
So you want Apple to focus on making an iPad... an iPad?
Great ad. I love hummingbirds too...fascinating organism from a physiological perspective!
The nice thing with all of Apple's latest advertising of the iPad Pro is if you own the 2018, it all applies to you as well. 😄 Other than the cameras of course.
The nice thing with all of Apple's latest advertising of the iPad Pro is if you own the 2018, it all applies to you as well. 😄 Other than the cameras of course.
Apple advertises it as your next computer but I don’t think they mean replacement for a Laptop or desktop at all.
I believe that the product is addressed for people who are iPad users first, and laptop users secondly.
Common, even Apple knows this is not a full laptop replacement.
What the magic keyboard offers is a laptop experience for a tablet. I think this is the message.
I don’t understand why comparing it with a MB Air is even on the table.
One has things the other doesn’t.
This is not a iPad vs Mac debate, yet people turn it into one.
It’s simple:
1- You got an iPad pro, you use it most of the time, you might benefit from this overpriced case.
2- You got a Mac and an iPad pro, you got money to burn or you’re not so OK financially and you are as stupid as the writer of this comment, order one when you don’t 100% need it, then go for it.
Commercial has cheap CGI for the bird but Apple knows its stuff. They made it quite well and it will catch.
I believe that the product is addressed for people who are iPad users first, and laptop users secondly.
Common, even Apple knows this is not a full laptop replacement.
What the magic keyboard offers is a laptop experience for a tablet. I think this is the message.
I don’t understand why comparing it with a MB Air is even on the table.
One has things the other doesn’t.
This is not a iPad vs Mac debate, yet people turn it into one.
It’s simple:
1- You got an iPad pro, you use it most of the time, you might benefit from this overpriced case.
2- You got a Mac and an iPad pro, you got money to burn or you’re not so OK financially and you are as stupid as the writer of this comment, order one when you don’t 100% need it, then go for it.
Commercial has cheap CGI for the bird but Apple knows its stuff. They made it quite well and it will catch.
Honestly, I think we’re getting closer and closer to iPads replacing MacBooks. I think once we get some sort of a Xcode for iPadOS, which I think is inevitable, and maybe if they start bundling in the smart keyboards.
I don't like humming birds because they don't know the words to any songs....
And no, this is not like a laptop because as long as Apple doesn't change the form factor, the keyboard will work seamlessly for all existing as well as a couple future iterations of iPad. I plan to get one for my 1st gen and will probably upgrade my iPad Pro when the next iteration comes out.
And no, this is not like a laptop because as long as Apple doesn't change the form factor, the keyboard will work seamlessly for all existing as well as a couple future iterations of iPad. I plan to get one for my 1st gen and will probably upgrade my iPad Pro when the next iteration comes out.
What Apple did, that is distinctly different than how Microsoft went about trying to make Windows a touch capable OS, is they kept the touch interface iPad that operates exactly as it has for years, and they've added non-touch keyboard/trackpad/mouse driven input that makes it the iPad work very much like a laptop.
Apple isn't taking anything away from you, if you just want to interact with the iPad using your fingers. They're simply making it easy to interact using a keyboard/trackpad too - as an additive feature.
And Apple isn't copying Windows. Microsoft tried to jump on the touch interface bandwagon back when they recognized a lot of people and companies were shifting away from MS hardware because of the iPhone and overall Apple ecosystem and they thought they had to do something touch based. But their trying to make touch input work with a system and applications never built with touch input in mind, has been a flop for them. Their PC builder customers aren't lighting the world on fire selling convertible touch laptops / tablets and for the few devices that have that capability, all I have ever heard of from users has been that they're terrible to try to use in tablet form.
The whole idea of touch screen laptops or even desktops was and remains a terrible idea. It's neither efficient nor functional to move your hands away from the keyboard/mouse/trackpad up to a screen to do something that is easier and better to simply use a cursor to do. It's what made using my iPad Pro with keyboard folio far less efficient when writing or creating spreadsheets, as I constantly had to stop typing, lift my arm, hope I could touch exactly what I needed, then go back to the keyboard to continue typing. It's different when you're using an iPad app that was designed around easy finger-based inputs, but it isn't easy to do things like create spreadsheets using finger input. That's where it's clear you really do need a keyboard and trackpad to efficiently and effectively work.
Another thing that makes touch screen laptops a terrible idea, especially as screen resolutions keep increasing and we're viewing higher resolution images, is working on a fingerprint smudged screen. Who in their right mind wants to have fingerprints and smudges all over a large screen. It's one thing with a handheld device like an iPhone, where you can literally wipe the screen on your pant leg in 2 seconds and go back to using a clean screen.
But an iPad Pro or a 13"-17" laptop screen with fingerprints takes a more purposeful cleaning using a microfiber cloth. In fact, I bought a Pencil prior to iPadOS 13.4 in an effort to minimize fingerprints on my iPad Pro, which it did do, but it slowed my work down as I was picking up and setting it down constantly.
Apple is excellent with the “form.” Let’s hope the ”function” follows, with a durable keyboard, unlike the Apple keyboard I purchased for my iPad Air (3) that’s falling apart at the seams (literally).
I miss their old advertising from a decade ago. The current stuff and the products they have coming out continue to be more and more mundane. Pains me to say it, but Microsoft has a better engineering team these days from product design and quality control.
Apple is all over the place. Jobs said it best about doing a few things really well rather than trying to do a bunch of things. They have diluted the brand
Apple is all over the place. Jobs said it best about doing a few things really well rather than trying to do a bunch of things. They have diluted the brand
looking forward to receiving mine tomorrow
i use Procreate to create artwork
build a fair few web sites using a combination of in browser coding and coda app
accounts with excel which is nicer to use on iPad than desktop
i use Procreate to create artwork
build a fair few web sites using a combination of in browser coding and coda app
accounts with excel which is nicer to use on iPad than desktop