Apple Shares New 'I'm Not Remarkable' Ad

[MacRumors]

Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, Mac, and Apple Watch.

Apple says its products are designed for every student, with the ad showcasing the use of accessibility features like Magnifier and VoiceOver in college.

"Apple products are designed for every student," says Apple. "Accessibility features like Magnifier on Mac, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, and Live Captions can improve access, enhance learning, and create new opportunities for people with disabilities to study, socialize, and succeed in college."

Article Link: Apple Shares New 'I'm Not Remarkable' Ad

 

[CapitalIdea]

Okay THAT is a high quality ad. Great work, Apple!

 

[BB714]

Apple is at it’s best when it showcases these features.
Great ad.

 

[Apple_Robert]

Way to go, Apple.

While Apple may miss the mark in some of their apps at times, I think they are the gold standard when it comes to making more things possible for people with needs.

 

[anakin44011]

Bravo...Apple...this is your lane. Stop paying "celebrities" to promote half-baked features in ads that nobody watches. Find more real people (of all capabilities) to celebrate what real people can do (in all types of applications) with your products.

 

[zarmanto]

It's certainly a bit corny -- but also heartwarming, and a great message. I think the natural complimentary follow on is to present backstory vignettes of some of the people in the ad, perhaps in the form of articles on the Apple website, or possibly in the form of video interviews.

 

[BuffyzDead]

Very well done, Apple !!

 

[emulajavi]

Chills!

 

[mlayer]

The ad, and all of the kids in it, *are* remarkable.

 

[jonnysods]

Their accessibilty features are remarkable, great ad showcasing this, and makes me thankful for every blessing I have in my life as I know my life could be infinitely more challenging than it is.

 

[mattaaron]

Love news/videos like this, because it's the only time positive comments show up around here

 

[MAlbi]

They are remarkable because they do not need to identify as remarkable. They are all simply beautiful because they are believable.

 

[Jseeker]

Wonderful ad/video. Heart opening tears.

 

[scrl]

Thought Apple was saying they weren't this, for a moment: https://remarkable.com/

 

[BigMcGuire]

Knew I recognized that girl in the beginning - saw her on YouTube shorts -

really cool.

Nice video Apple!

 

[fonzy91]

Beautifully done and empowering. 🥹👏

 

[subjonas]

Love news/videos like this, because it's the only time positive comments show up around here

All positive comments is remarkable. Am I on the right site??

 

[philosopherdog]

We love this Apple

 

[Morrissey]

The Ad is Ok, but when I'm taking a class the feature speech to text, sometimes it doesn't work right.
I take notes with an iPad Pro M4, and this feature on notes, or any other writing app it doesnt work very well,
So... not 100% right

 

[needsomecoffee]

Got a couple of "Think Different" posters in storage somewhere. Got some similar vibes from this one. Hopeful that this potential up-tick in messaging might percolate into mgmt now that we are seeing some turnover. NSC.

 

[Shustr]

This is a way. Great job, Apple!

 

[rlewisphilly]

Bravo Apple. Who created the ad? In house marketing or what ad agency?

 

[coolfactor]

Knew I recognized that girl in the beginning - saw her on YouTube shorts -

really cool.

Nice video Apple!

Ahhh! That just made my day! What amazing energy she has!

And great ad, Apple! Welcome back!

 

[Art Mark]

Love the ad. Reminds me of Apple of old.

 

[dh953]

Bravo Apple. Who created the ad? In house marketing or what ad agency?

In house, it's called Apple Marcom