Apple Shares New 'I'm Not Remarkable' Ad

[MacRumors]

Apple today shared a new "I'm Not Remarkable" ad that highlights the accessibility features available on the iPhone, iPad, Mac, and Apple Watch.

Apple says its products are designed for every student, with the ad showcasing the use of accessibility features like Magnifier and VoiceOver in college.

"Apple products are designed for every student," says Apple. "Accessibility features like Magnifier on Mac, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, and Live Captions can improve access, enhance learning, and create new opportunities for people with disabilities to study, socialize, and succeed in college."

Article Link: Apple Shares New 'I'm Not Remarkable' Ad

 

[CapitalIdea]

Okay THAT is a high quality ad. Great work, Apple!

 

[BB714]

Apple is at it’s best when it showcases these features.
Great ad.

 

[Apple_Robert]

Way to go, Apple.

While Apple may miss the mark in some of their apps at times, I think they are the gold standard when it comes to making more things possible for people with needs.

 

[anakin44011]

Bravo...Apple...this is your lane. Stop paying "celebrities" to promote half-baked features in ads that nobody watches. Find more real people (of all capabilities) to celebrate what real people can do (in all types of applications) with your products.

 

[zarmanto]

It's certainly a bit corny -- but also heartwarming, and a great message. I think the natural complimentary follow on is to present backstory vignettes of some of the people in the ad, perhaps in the form of articles on the Apple website, or possibly in the form of video interviews.

 

[BuffyzDead]

Very well done, Apple !!

 

[emulajavi]

Chills!

 

[mlayer]

The ad, and all of the kids in it, *are* remarkable.