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Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light

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As part of its newest "Shot on iPhone" advertising campaign, Apple today uploaded a video entitled "One Night" to its YouTube channel. The spot features videos and images captured by the iPhone 7 on the same night around the world.


The images come from 16 photographers across 15 cities on six continents and were all taken on November 5, 2016. Apple is using the photographs and videos as part of a "One Night" print and billboard campaign that debuted last week.

According to Apple, the "One Night" campaign is designed to showcase the low light photography capabilities of the iPhone 7, featuring the everything from clubs in Johannesburg, South Africa to rooftops in Shanghai, China to ice caves in Iceland.
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang's lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
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Apple is displaying the "One Night" photographs in 25 countries around the world. The company's iPhone 7 and iPhone 7 Plus feature optical image stabilization, an f/1.8 aperture, and an improved six element lens for better performance in poor lighting conditions than ever before.

Article Link: Apple Shares New 'One Night' Ad Showcasing iPhone 7 Camera Performance in Low Light
 
Article Link
https://www.macrumors.com/2017/02/06/apple-one-night-iphone-7-ad/
Not too shabby. Apple really needs to push some angles for folks to get their phones (for example, I'm not sure if it's worth updating to an Iph7 if you have an Iph6/s... probably wait for the iph8?), and a common usage of the camera is a shot at that (pun intended I suppose).


EDIT: no "not"... my bad!
 
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Watched twice, did not see the lava flow. Anyone else see it? Timecode? Please.
Maybe there are multiple video's in the campaign and it's in another.
 
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macs4nw said:
Very nice shots for sure, but keep in mind the disclaimer at the end "additional hardware used". And clearly evident, some shots have used additional lighting, amongst other things.

So don't expect to achieve these kinds of really great results with just the iPhone7.
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also a lot of these have been run through some noise removing software. here we can argue with some skill in that...you can use just about anything.

Low light shots, especially those that trail into blackness....will show "snow" (high iso noise).

even pro bodies and lens do that. Kind of why pro shooters have nice computers and software. get as best you can on body, and what lacks still you fix in post.

Not taking away from how decent the camera is (not a dslr semi or pro body snob lol)..just saying. Now a video or details about the post processing of these would be nice. Whatever noise removal used (and their skill with it as good ones are very customizable)....is pretty kick ass based on quick look over. Colour me interested as to the process and what was used in it.

Plus the usual photography comment of can we see the originals before post as an added bonus. We don't do this to be pricks. We do it because its how you actually test your gear. About to throw down say 1600+ for a dslr, body only, you want to see what it does SOOC (straight out of camera).
 
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joy.757 said:
Wow! I've never been able to take such good photos.
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Taken with an iPhone with additional equipment by professionals/semi-professionals and post-processing, end result see what the iPhone can capture.

I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)
 
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Despite my love for Apple and their amazing upgrades with their cameras for each iteration of the iPhone, I find that my iPhone 7 Plus takes better photos in an app called ProCam, it allows you to change way more settings and stuff, as well as shoot time-lapses in different qualities (480p, 720p, 1080p, and 4K, all in 24, 25, 30, and 60 fps).

No, I'm not trying to advertise for it... I just wanna help out those people who may be slightly dissatisfied with Apple's stock camera app.
 
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code-m said:
Taken with an iPhone with additional equipment by professionals/semi-professionals and post-processing, end result see what the iPhone can capture.

I have taken out some beautiful shots with an iPhone 6+/6S+, it depends also on the artist/camera person, some luck and some skill. I have done very minimal post-processing on my pictures, then again I have skill and some luck on my side :)
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Well said...

Further... The strength of a photo and its ability to stir a viewer's mind lies with the photographer, whose life experiences, eye, imagination, and skill come together to produce a compelling photograph.
 
Honestly, after using Pixel and HTC 10, iPhone 7 camera has been a lack luster for me.

The detail under low lights are much worse on iPhone 7, even with manual control over the maximum shutter + RAW.
 
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Wow, I'm pumped that Apple went with my suggestion, but I wish they'd used the original images I sent over:

commecrial.gif
 
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Wish they would be more realistic.
If you have the equipment, the skill, the knowledge and talent you too can take awesome photos.
I am an amateur photographer. For the heck of it I took the Apple photo class (the Apple stores offer these).
That was a joke of a class.

If you are going to portray it, show it off, show us what it takes to get photos like this.
Then show what can be done by the typical amateur photographer.
That might encourage learning.
 
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All i can say is: images from my wife's iPhone 7 are simply not as good as from my Nexus 5x.

Three is just so much noise in iPhone images when you zoom in.
 
It is so generous of Apple to "share" ads. Thank you, Apple. We would never get to watch your super amazing ads if you didn't "share" them from the goodness of your hearts. If only other companies would share their ads too!
 
Quite a lot of those shots are questionably 'low light'. Having a large light source to light your subject shouldn't be difficult for a camera to handle.
 
Its 'unique' Apple knows their trickery to fool the user... You can make anything look better in the right conditions, and u don't even need a top of the line camera/smart phone do pull it off either.

Not saying these arn't true... but i'm saying iPhone 7's camera is all Apple makes it either by their ad's.
 
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