Apple Shares New Photos of Its First Thai Retail Store, Opening Saturday in Bangkok

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Apple has shared new photos of Apple Iconsiam, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time.


Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior."


The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok.

"Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."
More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.

Article Link: Apple Shares New Photos of Its First Thai Retail Store, Opening Saturday in Bangkok
 

rmoliv

macrumors 65816
Dec 20, 2017
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Who's gonna buy Apple's expensive "high-end" products in Thailand? Tourists?
 
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Rogifan

macrumors Core
Nov 14, 2011
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This is in a shopping mall too - just on the roof terrace! :)
In one mall the Sears store closed. I was hoping Apple could get part of that space and have a nicer store. Instead they’re putting in a luxury Lifetime Fitness.
 
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NoHardFeelings

macrumors newbie
Dec 4, 2016
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You know, after living in Bangkok for years, I can tell y'all that Bangkok doesn't really have much to offer besides blood-red traffic, heavy air pollution, punishing heat, hungry mosquitoes, and delicious food. With Apple Store, finally, we have a pleasant distraction to get through life of suffering. Yes too much delicious food can be suffering too.

By the way, a month ago Iconsiam looked like this. The arrow is where Apple Store would be.
 

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GrumpyMom

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Sep 11, 2014
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I’m jealous. Where I live we have 5 Apple stores but 4 of them are in shopping malls so we’ll never get amazing redesigns like this.
Where I live the shopping malls are dying a slow painful death. Our mall based Apple Store looks good for a mall store, but there’s only so much they can do with a hole in the wall in a gradually declining mall.

And where I often stay with extended family down south, there is no Apple store at all.
[doublepost=1541695101][/doublepost]
You know, after living in Bangkok for years, I can tell y'all that Bangkok doesn't really have much to offer besides blood-red traffic, heavy air pollution, punishing heat, hungry mosquitoes, and delicious food. With Apple Store, finally, we have a pleasant distraction to get through life of suffering. Yes too much delicious food can be suffering too.

By the way, a month ago Iconsiam looked like this. The arrow is where Apple Store would be.
Ah, you pretty much described my part of the US, too, in the summer anyway. With developers buying up every bit of wooded land and turning it into housing that feeds into roads laid out a hundred years ago, it’s a recipe for overcrowding and stress and road rage and lots and lots of violence.
 
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justperry

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Aug 10, 2007
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I'm a rolling stone.
I bet there's also a drop-off if you arrive by transport on the chao phraya river, that in itself is a major experience.
Been to Bangkok a few times, it's ok for a visit or 2, I prefer the rest of the country, especially the island down in the south.

The store looks awesome, the building which it is located in not so much.
 
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Alphadork

macrumors newbie
Jul 21, 2015
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Who's gonna buy Apple's expensive "high-end" products in Thailand? Tourists?
I think what you meant to type was "Hi - I go by "rmoliv" and I want everyone on the Internet to know that I know absolutely nothing about SE Asia." Whether or not that's what you meant to type, that's effectively what you did type. Carry on.
[doublepost=1541738374][/doublepost]
You know, after living in Bangkok for years, I can tell y'all that Bangkok doesn't really have much to offer besides blood-red traffic, heavy air pollution, punishing heat, hungry mosquitoes, and delicious food. With Apple Store, finally, we have a pleasant distraction to get through life of suffering. Yes too much delicious food can be suffering too.

By the way, a month ago Iconsiam looked like this. The arrow is where Apple Store would be.
Other than the photo, that post says a lot more about you than it does about Thailand.
[doublepost=1541738461][/doublepost]
I like the Apple logo made out of the first letter of the word “Apple” in Thai.
I saw that too - isn't it cool?
 
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STBKK

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Nov 10, 2018
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Who's gonna buy Apple's expensive "high-end" products in Thailand? Tourists?
FYI, Bangkok has more billionaires than almost every U.S. cities except NYC. Don’t even think about millionaires, because that is pretty much everyone in my neighborhood when I used to live in Bangkok. Apple is now building a second free standing glass cylinder type store in Bangkok at the corner of Ratchaprasong district. Third store is also coming to the city. Now, how is that for Apple’s “high-end” market?
 

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rmoliv

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Dec 20, 2017
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FYI, Bangkok has more billionaires than almost every U.S. cities except NYC. Don’t even think about millionaires, because that is pretty much everyone in my neighborhood when I used to live in Bangkok. Apple is now building a second free standing glass cylinder type store in Bangkok at the corner of Ratchaprasong district. Third store is also coming to the city. Now, how is that for Apple’s “high-end” market?
Ok I apologize I didn’t know. It’s sad though when the wealth is concentrated in the hands of 1% of the population.
 
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efktd

macrumors 6502
Sep 29, 2011
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USA

Been wanting to share this. A video I shot of ICONSIAM Apple Store in Bangkok.
 
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