Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

MacRumors

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Apr 12, 2001
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Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan.

The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.


Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.

To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.

The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.

Article Link: Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks
 

Baymowe335

macrumors 603
Oct 6, 2017
5,219
9,147
Good handling of all the light.

Japan is an amazing country. Absolutely love it.

People in Japan love quality and love brands. That's how Apple just put up 34% growth in Japan, the best performing geographic segment.
 
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McG2k1

macrumors regular
Jun 22, 2011
159
204
Everything I ever shoot is washed out and then out of focus the instant somewalks in or moves. This looks fantastic!
 

Treebark

macrumors 6502
May 24, 2010
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And all I'd like to do is find an easy way to mount a Christmas Wreath with some lights on it to my jeep. I don't need all those lights, just a little bit. ;)
 

Waytrix

macrumors newbie
Aug 2, 2018
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Kansas City
This video certainly looks GREAT but I think it's a tad unfair to set an expectation that the average iPhone user is going to create video like this. I suspect there is a ton of equipment being used behind the scenes like gimbals, meters and maybe even special lighting. But I really don't know. I would like a video that says "Shot on iPhone with my bare hands and nothing else". That said, the video is beautiful... I'm just thinking out loud ;)
 

now i see it

macrumors 601
Jan 2, 2002
4,041
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This ad isn't a good representation as to what an average iPhone user is capable of shooting. It's a bit deceiving. There's a lot of other sophisticated stuff being used to create this video (along with professional video editing software). Not something the average user could do. Van Gogh could create a masterpiece with crayons (if he were still alive)
 

Donoban

macrumors 65816
Sep 7, 2013
1,052
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It’s an ad, but it’s also great content. Thank you for sharing Apple.
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Everything I ever shoot is washed out and then out of focus the instant somewalks in or moves. This looks fantastic!
You don’t see it, but he attach those external lenses to get these amazing shots. Well, that’s what my mate told me. Unlikely you’ll get the same quality with just the phone alone.
 
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iZac

macrumors 68020
Apr 28, 2003
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I thought the popularity of these blinged out trucks went way down after the 80s? Has there been a resurgence?
 

iSayuSay

macrumors 68040
Feb 6, 2011
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In my monitor I can see some noises and color banding with the shot. And I checked it was 1080p. I don't think iPhone shots is as good as Apple would want you to believe.

It is an excellent camera for the size, but not a good video shooter overall.

On the flip side, I do believe this was shot on iPhone. Unlike some Nokia fake ads scandal a few years back.
 

EntropyQ3

macrumors member
Mar 20, 2009
45
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And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

"So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
I’ve held my own stillborn daughter in my arms.
The feelings - when combined with expectations, hopes, plans and gifts from friends and relatives in anticipation - defies description.
Several years later I traveled in Japan, and visited a temple area. There I spotted a small shrine filled with pacifiers, small cuddly animals, little toys.... It turned out that it was a shrine to a deity that helped the passage of children who died very young or in the womb into the afterlife. I stayed there for a long time.
I wish my own countrys culture would have offered a similar outlet for grief, rather than the wall of stunned and pained silence that met us.
 

nitropowered

macrumors regular
Aug 25, 2003
170
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Ohio
This video certainly looks GREAT but I think it's a tad unfair to set an expectation that the average iPhone user is going to create video like this. I suspect there is a ton of equipment being used behind the scenes like gimbals, meters and maybe even special lighting. But I really don't know. I would like a video that says "Shot on iPhone with my bare hands and nothing else". That said, the video is beautiful... I'm just thinking out loud ;)
AND there is a lot of Motion/After Effects work done in this video. I can definitely see that it is shot on an iPhone. They normal consumer won't really be able to make this video at home.

Nicely done though
 

MacMan988

macrumors 6502a
Jul 7, 2012
711
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Those trucks look great!
But if they are driving all the time with all those lights, they must be creating a lot of distractions on the road I guess!
 

mikeheenan

macrumors 6502
Aug 8, 2007
301
4
Everything I ever shoot is washed out and then out of focus the instant somewalks in or moves. This looks fantastic!

While my video typically suffers from the supposedly fixed "beautify facial filter". I shot some concert video a few weeks back and the faces were all over processed.
 

SeaFox

macrumors 68030
Jul 22, 2003
2,534
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Somewhere Else
The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.
With that many lights, does this still qualify as "low light photography"?
 

0947347

Suspended
Aug 29, 2015
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I’ve held my own stillborn daughter in my arms.
The feelings - when combined with expectations, hopes, plans and gifts from friends and relatives in anticipation - defies description.
Several years later I traveled in Japan, and visited a temple area. There I spotted a small shrine filled with pacifiers, small cuddly animals, little toys.... It turned out that it was a shrine to a deity that helped the passage of children who died very young or in the womb into the afterlife. I stayed there for a long time.
I wish my own countrys culture would have offered a similar outlet for grief, rather than the wall of stunned and pained silence that met us.
I am sorry to hear that. No parent should ever go through this.

In Japanese culture, everything has got soul, even object. I really appreciate this video for showing, that even physically apart from child, the thought is always there and through the thought the deed is fulfilled. He drives the truck, helps people, make other children and adults happy because of Misaki. The love and thought prevails even over the harsh reality
 

McG2k1

macrumors regular
Jun 22, 2011
159
204
While my video typically suffers from the supposedly fixed "beautify facial filter". I shot some concert video a few weeks back and the faces were all over processed.
I shot an interview a few weeks ago with it and the focus is constantly sliding and when you push in on it even a little in post it just looks terrible.