Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Discussion in ' News Discussion' started by MacRumors, Nov 30, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today shared a new video in its long running "Shot on iPhone" ad campaign, this time festuring "decotora," aka extravagantly decorated trucks that are popular in Japan.

    The video features a truck driver named Kazuya Sekino who has crated a decotora named "Lady Misaki" that's outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.

    Apple has released multiple "Shot on iPhone" videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.

    To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.

    The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.

    Article Link: Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks
  2. Baymowe335, Nov 30, 2018
    Last edited by a moderator: Dec 3, 2018

    Baymowe335 macrumors 601

    Oct 6, 2017
    Good handling of all the light.

    Japan is an amazing country. Absolutely love it.

    People in Japan love quality and love brands. That's how Apple just put up 34% growth in Japan, the best performing geographic segment.
  3. McG2k1 macrumors regular


    Jun 22, 2011
    Everything I ever shoot is washed out and then out of focus the instant somewalks in or moves. This looks fantastic!
  4. deebinem macrumors regular

    May 7, 2017
    So, it's a Burning Man vehicle on the streets?
  5. alphaod macrumors Core


    Feb 9, 2008
    People in Japan are proud of their jobs. Truck drivers really take care of their trucks and keep them sparklingly clean and often have lights like this during the nighttime.
  6. AngerDanger macrumors 601


    Dec 9, 2008
    And it's named after the driver's stillborn niece. Gotta wonder how that conversation went down.

    "So I know you love your trucks and all, but please tell me you're not riding around inside of one named after my dead daughter."
  7. Treebark macrumors 6502


    May 24, 2010
    And all I'd like to do is find an easy way to mount a Christmas Wreath with some lights on it to my jeep. I don't need all those lights, just a little bit. ;)
  8. Waytrix macrumors newbie

    Aug 2, 2018
    Kansas City
    This video certainly looks GREAT but I think it's a tad unfair to set an expectation that the average iPhone user is going to create video like this. I suspect there is a ton of equipment being used behind the scenes like gimbals, meters and maybe even special lighting. But I really don't know. I would like a video that says "Shot on iPhone with my bare hands and nothing else". That said, the video is beautiful... I'm just thinking out loud ;)
  9. makinao macrumors regular

    Dec 27, 2009
    Reminds me of Philippine Jeepneys and Mexican buses.
  10. now i see it macrumors 68040

    Jan 2, 2002
    This ad isn't a good representation as to what an average iPhone user is capable of shooting. It's a bit deceiving. There's a lot of other sophisticated stuff being used to create this video (along with professional video editing software). Not something the average user could do. Van Gogh could create a masterpiece with crayons (if he were still alive)
  11. Donoban macrumors 65816


    Sep 7, 2013
    It’s an ad, but it’s also great content. Thank you for sharing Apple.
    --- Post Merged, Nov 30, 2018 ---
    You don’t see it, but he attach those external lenses to get these amazing shots. Well, that’s what my mate told me. Unlikely you’ll get the same quality with just the phone alone.
  12. cube Suspended

    May 10, 2004
  13. iZac macrumors 68000


    Apr 28, 2003
    I thought the popularity of these blinged out trucks went way down after the 80s? Has there been a resurgence?
  14. Solomani macrumors 68040


    Sep 25, 2012
    Alberto, Canado
    Japan + Apple + Truck + Gaudy Decor…… just add food truck food, and it's 100% awesome!
  15. iSayuSay macrumors 68040


    Feb 6, 2011
    In my monitor I can see some noises and color banding with the shot. And I checked it was 1080p. I don't think iPhone shots is as good as Apple would want you to believe.

    It is an excellent camera for the size, but not a good video shooter overall.

    On the flip side, I do believe this was shot on iPhone. Unlike some Nokia fake ads scandal a few years back.
  16. EntropyQ3 macrumors member

    Mar 20, 2009
    I’ve held my own stillborn daughter in my arms.
    The feelings - when combined with expectations, hopes, plans and gifts from friends and relatives in anticipation - defies description.
    Several years later I traveled in Japan, and visited a temple area. There I spotted a small shrine filled with pacifiers, small cuddly animals, little toys.... It turned out that it was a shrine to a deity that helped the passage of children who died very young or in the womb into the afterlife. I stayed there for a long time.
    I wish my own countrys culture would have offered a similar outlet for grief, rather than the wall of stunned and pained silence that met us.
  17. nitropowered macrumors regular

    Aug 25, 2003
    AND there is a lot of Motion/After Effects work done in this video. I can definitely see that it is shot on an iPhone. They normal consumer won't really be able to make this video at home.

    Nicely done though
  18. Royksöpp macrumors 6502a


    Nov 4, 2013
  19. MacMan988 macrumors 6502a

    Jul 7, 2012
    Those trucks look great!
    But if they are driving all the time with all those lights, they must be creating a lot of distractions on the road I guess!
  20. mikeheenan macrumors 6502

    Aug 8, 2007

    While my video typically suffers from the supposedly fixed "beautify facial filter". I shot some concert video a few weeks back and the faces were all over processed.
  21. SeaFox macrumors 68030


    Jul 22, 2003
    Somewhere Else
    With that many lights, does this still qualify as "low light photography"?
  22. 0947347 Suspended

    Aug 29, 2015
    I am sorry to hear that. No parent should ever go through this.

    In Japanese culture, everything has got soul, even object. I really appreciate this video for showing, that even physically apart from child, the thought is always there and through the thought the deed is fulfilled. He drives the truck, helps people, make other children and adults happy because of Misaki. The love and thought prevails even over the harsh reality
  23. McG2k1 macrumors regular


    Jun 22, 2011
    I shot an interview a few weeks ago with it and the focus is constantly sliding and when you push in on it even a little in post it just looks terrible.

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