Apple Shares New 'Shot on iPhone XS' Video Featuring Images of Nature From Around the World

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 17, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple this morning shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on awe-inspiring natural scenes caught on Apple's smartphone camera by artist group Camp4 Collective.


    Titled "Don't Mess With Mother," the one-minute video features various stark images of nature in action, captured from around the world, synced to the song "Last Rites" by Megadeth.

    Shots in the clip include galloping zebra, scurrying desert insects, ice-capped mountain vistas, charging antelopes, mingling elephants, swimming lizards, snow avalanches, lava-spewing volcanoes, and more.

    Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one posted last week that focused on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.

    Update: Apple has also shared a new behind-the-scenes look at the making of the "Don't Mess With Mother" video.



    Article Link: Apple Shares New 'Shot on iPhone XS' Video Featuring Images of Nature From Around the World
     
  2. Imory macrumors 6502a

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  3. Relentless Power macrumors Penryn

    Relentless Power

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    The splicing/editing of the videos to coordinate with the different wildlife was executed perfectly.
     
  4. Spacetime Anomaly macrumors member

    Spacetime Anomaly

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    #4
    If they used You Suffer by Napalm Death, they could've got it down to 1.3 seconds.
     
  5. AnotherOpinion macrumors newbie

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    Great video Apple! That was an exceptional piece of work!
     
  6. recoil80 macrumors 68020

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    Great video, I enjoyed watching it but the average customer will never make this kind of shots for obvious reasons.
    I think making ads about simpler and daily stuff, like taking pictures of your family or pets, is more important if they want to sell the phone. I really appreciate their quick "how-to" video for that reason.
     
  7. bchery21 macrumors 6502a

    bchery21

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    The video looks great yes but IMO it's the cut editing that takes the cake!
     
  8. TheFluffyDuck macrumors 6502

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    Ah, Yes, but thats an appeal to your logical brain. But that doesn't sell. Emotion does. There is a-lot of psychology on this. People want to feel something when they buy a product. I recommend a documentary by Adam Curtis called "The century of the self", that investigates Edward Bernays an individual who started us down this route a century ago.

     
  9. mac_in_tosh macrumors 6502

    mac_in_tosh

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    These videos are shot with an iPhone, but as we've learned before the phone is usually attached to professional video camera rigs.
     
  10. Classie macrumors regular

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    Amazing video and editing! Well done.

    I hope Apple can pour some of their commercial excellence into some Apple TV+ Shows. Imagine nature documentaries with a splash of Apples out side the box thinking
     
  11. jacktorrance macrumors regular

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    And?
     
  12. FFR macrumors 68040

    FFR

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    Wow, that was a great video.

    Really love these shot on iPhone marketing ads.
     
  13. FFR macrumors 68040

    FFR

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    #13
    But it’s using the iPhone Xs, isn’t that the point of the ads.
     
  14. alexandr macrumors 6502a

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  15. Ronald Reagan macrumors member

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  16. justperry macrumors G3

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    Especially the bit where the thunderstorm is in sync with the guitar.
     
  17. Bryan Bowler macrumors 68040

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    Fantastic edit!! The production house that put that together did an excellent job!
     
  18. coolfactor macrumors 68040

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    It was done in-house at Apple. This is their new advertising/marketing team, and I love it! Wow! This video is a real departure from their earlier "gentle" advertising spots. And good, because we need to take care of Mother Earth, or she'll finish us.
     
  19. macduke macrumors G4

    macduke

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    #19
    It was at this precise moment that the iPhone was trampled into pieces by wild stallions.

    Screen Shot 2019-04-17 at 11.16.32 AM.png
     
  20. DocMultimedia macrumors 6502a

    DocMultimedia

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    #20
    Great video. They've been cranking out some really good ones lately, as opposed to those dark/dreary ads.
     
  21. alpi123 macrumors 6502a

    alpi123

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    Most of these shots are stunningly impressive for a phone. Wondered why they didn't mention the additional gear used this time, although it's probably the same as usual.
     
  22. mac_in_tosh macrumors 6502

    mac_in_tosh

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    And - so not everyone can make videos of equal quality just because they have the phone.
    --- Post Merged, Apr 17, 2019 ---
    Is the point of the ad is to imply that such videos are possible using the iPhone XS alone, absent all the professional rigs?
     
  23. FFR macrumors 68040

    FFR

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    #23
    Pretty much was the point of the ad and apple nailed it.

    Nope I believe android phones started to record in 4K 60fps only this year and not all of them can do it or do it well.
     
  24. wwchris macrumors regular

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    #24
    I agree mostly with the posters above mentioning how they should lay out what equipment was used. There is a fine line though. I would argue that adding a separate lens changes the actual quality of the "camera" itself, but does adding a good lighting set up count as "equipment"? If you use a steadicam, but the stock camera, is that "fake"?

    My take would be, anything that attaches to the phone (lens, rig, lights, stabilizer, underwater case, microphone, etc.) is disingenuous and should be called out. Anything that happens in the environment (lights, sound baffles, reflectors, models, etc) is fair game.
     
  25. mac_in_tosh macrumors 6502

    mac_in_tosh

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    #25
    That's a sensible distinction that clarifies the point I was trying to make.
     

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