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Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.

The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.


In addition to showing off the iPhone, the MacBook Pro and iPad also make an appearance.

While the video was captured entirely on the iPhone, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.

Apple has shared many "Shot on iPhone" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.

Article Link: Apple Shares New Shot on iPhone XS Video Featuring the Maldives Whale Shark Research Programme
 

tongxinshe

macrumors 65816
Feb 24, 2008
1,064
651
Apple should really stop this “Shot on iPhone” campaign. With three Huawei phones and one Samsung possessing better DXOMark scores than iPhone XS Max, especially the two extreme cases (night shot, large zoom) making Huawei P30 Pro look so much more outstanding, educating customers to pay attention to the photo/video capabilities only helps with other brands (Huawei and Samsung). Not to mention the money spent on these ads.

Apple should focus on Apple’s strengths that Android phones can never compete with.
 

pika2000

Suspended
Jun 22, 2007
5,587
4,902
I know, even apple doesn't trust the water resistance of the iPhone.
Errr, IP68 has obvious limitation in depth and duration. It’s not about Apple trusting or not, it’s about common sense and using proper tools for the purpose.
 

pika2000

Suspended
Jun 22, 2007
5,587
4,902
For example you do not use the a phone to make pro underwater movie, and yet....
And yet with proper tools, these people can.
Or are you going to dismiss the people that made this just because you’re trying to argue on the internet?
 

YaBe

Cancelled
Oct 5, 2017
867
1,533
And yet with proper tools, these people can.
Or are you going to dismiss the people that made this just because you’re trying to argue on the internet?
First of all I am not arguing, but pointing the obvious, while you can achieve great footage, still as you say "the proper tool for the purpose" is NOT a phone.

You can watch a movie on a smartwatch, does it make the proper tool for the job? (At least to me NO, and "common sense" would tell yuo it is not the best way to watcha movie).

Second of all, chill out, it's a forum, people have opinions and may differ from yours, instead of "attacking" try to learn something new and see other prospective, then make up your OWN with the experience you gained, it is called growing up (something we can't achieve if we all agree 100% of the time).

I did not mean to rought your feathers, but apparently did, sorry about that.
 

pika2000

Suspended
Jun 22, 2007
5,587
4,902
First of all I am not arguing, but pointing the obvious, while you can achieve great footage, still as you say "the proper tool for the purpose" is NOT a phone.

You can watch a movie on a smartwatch, does it make the proper tool for the job? (At least to me NO, and "common sense" would tell yuo it is not the best way to watcha movie).

Second of all, chill out, it's a forum, people have opinions and may differ from yours, instead of "attacking" try to learn something new and see other prospective, then make up your OWN with the experience you gained, it is called growing up (something we can't achieve if we all agree 100% of the time).

I did not mean to rought your feathers, but apparently did, sorry about that.
Attacking? What? Sounds like you’re the one who needs to chill if you feel internet comments are “attacking” you.
And yes, people have different opinion, just like how these people managed to properly shot an underwater movie using an iPhone with the proper tools and accessories for it. Yet you’re trying to dismiss them as if a phone should not be used. Talk about forcing your own opinions. :shrug: Before telling others to grow up, maybe check your own mindset first. Peace out.
 
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bbotte

macrumors 65816
Feb 11, 2008
1,203
27
USA
iPhone X in Hawaii couldn’t handle a short snorkeling stint never going below 12 inches of water. Dead within 3 hours of coming out of the water. $550 life lesson. Phone was in water less than 1 meter for less than 1/2 hour.

First the face recognition camera stopped working about 1 hour after getting out of the water and got a message that the phone must be taken to apple to have it serviced, then the screen stopped working with touch, after 2 hours out of water, and then at 3 hours the phone just continually restarted itself in a loop. The great part was there was an Apple Store in Honolulu nearby and I had a backup from that morning so I was back up and running in no time. Bad part was my wallet was pissed at me the rest of the trip.
 

sidewinder3000

macrumors 65816
Jan 29, 2010
1,182
1,283
Chicagoland
Apple should really stop this “Shot on iPhone” campaign. With three Huawei phones and one Samsung possessing better DXOMark scores than iPhone XS Max, especially the two extreme cases (night shot, large zoom) making Huawei P30 Pro look so much more outstanding, educating customers to pay attention to the photo/video capabilities only helps with other brands (Huawei and Samsung). Not to mention the money spent on these ads.

Apple should focus on Apple’s strengths that Android phones can never compete with.
Your statement makes ZERO sense. The image quality of these videos is absolutely exceptional. iPhone is the standard by which all other smartphone cameras are measured. Most are worse, a few are better in a few categories, but they are still compared with iPhone. And iPhone delivers incredible quality. There are more iPhones in people’s hands than any phone in the world, which means that more people have amazing cameras in their pocket than ever before. Apple is trying to make filmmaking a lifestyle. Regardless of your esoteric opinions about DXOMark scores, hundreds of millions of people look to iPhones to create memories and even art at a level never seen before.

Only someone who doesn’t understand brand marketing would suggest that Apple’s “Shot On iPhone” campaign does anything for Huawei and Samsung, that consumers know or care about DXO scores, and that Apple should abandon the campaign. Quite the opposite: it’s working extremely well and they should continue it. There is still no camera with the the high camera quality of iPhone AND the simplicity and eco system of iPhone. Buying a crappier, harder to use phone with slightly better photo tech specs in a few areas is hardly a compelling reason for most people to switch.

You seem to write the same comment every time MacRumors posts a “Shot On iPhone” video. You can stop now.
 
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