Apple Shares New Video Focusing on Limited Ad Tracking in Safari

[MacRumors]

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."

Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Article Link: Apple Shares New Video Focusing on Limited Ad Tracking in Safari

 

[badatusernames]

The previous ad was more funny IMO.

 

[alexandr]

let's see one where he asks siri this.

 

[Ghost31]

The one time we can unanimously agree that apple did something good.

 

[ipedro]

The one time we can unanimously agree that apple did something good.

Have you met the users on MacRumors?

 

[PoppaKap]

Didn’t Mac OS safari just drop DNT?

 

[macfacts]

Unless you are using a secure vpn, all websites know your ip address. Why are apple users so paranoid?

 

[AngerDanger]

Didn’t Mac OS safari just drop DNT?

Yep, but it was only ever a preference that sites could choose to aknowledge or ignore. They removed Do Not Track and left in their anti-tracking measures.

 

[abouhashem]

I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.

 

[AngerDanger]

I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.

Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!

 

[ghostface147]

Yet Kinja requires that you disable this for their commenting system to work. Hilarious. You think they’d have a way to figure this out.

 

[CaTOAGU]

Didn’t Mac OS safari just drop DNT?

They dropped it from both iOS and MacOS because virtually no sites respected the setting and it was being used as a method of browser fingerprinting. Exactly the opposite use for which it was designed.

 

[luvbug]

Yet Kinja requires that you disable this for their commenting system to work. Hilarious. You think they’d have a way to figure this out.

They don't want to figure it out, because they are probably using tracking to monetize their users.
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I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.

That would make you the *perfect* consumer. To each his own. From my point of view: no privacy = no freedom. It all depends on what you value.

 

[JCoe13]

I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.

I have always felt the same way - I don't mind being tracked if it gives me a more relevant and personalized experience.

 

[abouhashem]

That would make you the *perfect* consumer. To each his own. From my point of view: no privacy = no freedom. It all depends on what you value.

And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

 

[nvmls]

The new Safari for kids™.

The "illusion" of privacy on a half baked "browser". Also, remember you'll need a crappy ad-blocking extension to enhance that "privacy". Hopefully a paid one.

Safari "Pro" - a.k.a Wallace's edition - got pushed to 2024. We care bye.

PD: Courage.

 

[barmann]

Is limited ad tracking the same as no ad tracking ?
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And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

Not quite .
Like the majority of people, you will only buy what's easily available to you, and what you will need - to get what you want - is determined by product and marketing strategies .

That's assuming you still know what you want, or need, big IF there .

 

[yaxomoxay]

And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.

 

[Defthand]

I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.

 

[falainber]

I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.

Yeap, Apple keeps beating a dead horse.

 

[abouhashem]

Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.

Thanks, will try to read it

 

[xxray]

I love, love, love this advertising push on privacy Apple is doing. Keep it up.

 

[chipb]

Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."

Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Article Link: Apple Shares New Video Focusing on Limited Ad Tracking in Safari

AHHHHH, yea, not a great effort here.

 

[truthertech]

I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.

Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]

I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.

"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?

 

[twolf2919]

And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

The thing with privacy is that you don't miss the lack of it, until it bites you. Made up example: it's your little secret that you visit a lot of porn sites. One day, your kid looks over your shoulder while you're googling something to help with her homework. "Daddy, how come your search results pages have so many advertisements for erectile disfunction?"