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Original poster
Apr 12, 2001
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Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Article Link: Apple Shares New Video Focusing on Limited Ad Tracking in Safari
 
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abouhashem

macrumors newbie
Jun 6, 2017
16
14
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
 

AngerDanger

Graphics
Staff member
Dec 9, 2008
5,452
29,006
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
Agreed. If you exercise even a modicum of caution, like me, websites can't gather any personal information!

AD Targetted Advertisement 3.jpg
 

ghostface147

macrumors 601
May 28, 2008
4,375
5,529
Yet Kinja requires that you disable this for their commenting system to work. Hilarious. You think they’d have a way to figure this out.
 

luvbug

macrumors 6502a
Aug 11, 2017
566
1,538
Getting closer every day!
Yet Kinja requires that you disable this for their commenting system to work. Hilarious. You think they’d have a way to figure this out.
They don't want to figure it out, because they are probably using tracking to monetize their users.
[doublepost=1553793436][/doublepost]
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
That would make you the *perfect* consumer. To each his own. From my point of view: no privacy = no freedom. It all depends on what you value.
 

JCoe13

macrumors 6502
Sep 9, 2014
354
511
Chicago, IL
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.
I have always felt the same way - I don't mind being tracked if it gives me a more relevant and personalized experience.
 

abouhashem

macrumors newbie
Jun 6, 2017
16
14
That would make you the *perfect* consumer. To each his own. From my point of view: no privacy = no freedom. It all depends on what you value.
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
 

nvmls

Suspended
Mar 31, 2011
1,941
5,220
The new Safari for kids™.

The "illusion" of privacy on a half baked "browser". Also, remember you'll need a crappy ad-blocking extension to enhance that "privacy". Hopefully a paid one.

Safari "Pro" - a.k.a Wallace's edition - got pushed to 2024. We care bye.

PD: Courage.
 

barmann

macrumors 6502a
Oct 25, 2010
941
626
Germany
Is limited ad tracking the same as no ad tracking ?
[doublepost=1553795346][/doublepost]
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

Not quite .
Like the majority of people, you will only buy what's easily available to you, and what you will need - to get what you want - is determined by product and marketing strategies .

That's assuming you still know what you want, or need, big IF there .
 
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yaxomoxay

macrumors 604
Mar 3, 2010
7,439
34,275
Texas
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?

Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
 

Defthand

macrumors 65816
Sep 1, 2010
1,351
1,712
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
 
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falainber

macrumors 68040
Mar 16, 2016
3,537
4,135
Wild West
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.
Yeap, Apple keeps beating a dead horse.
 

abouhashem

macrumors newbie
Jun 6, 2017
16
14
Read the book "The Power of Habit" (2012). It's not only a great book that everyone should read, but there are a couple of enlightening chapters on this topic and how third party's knowledge of what you do/prefer can be and IS used to reshape your own habits without you even knowing about it. This includes musical taste and even pregnancies.
Thanks, will try to read it
 

chipb

macrumors member
Jul 25, 2016
79
164
Massachusetts



Apple today shared a humorous new privacy-focused ad on its YouTube channel, highlighting the ad tracking prevention features that have been built into Safari.

In the spot, a 15-year-old boy with a wispy mustache stands in front of a mirror and looks up when he should be shaving, a search he presumably wouldn't want to be tracked. It's followed with text that reads: "Safari limits sites from tracking you across the web, because what you browse should be your business."


Apple has been highlighting the privacy features of the iPhone in its recent advertising campaign, and today's video follows a funny video from earlier in the month highlighting situations where people would want their privacy protected in everyday life.

Safari on iOS and macOS has had Intelligent Tracking Prevention features since 2017, making it harder for companies to gather data about you and track your browsing habits across multiple websites.

Article Link: Apple Shares New Video Focusing on Limited Ad Tracking in Safari
AHHHHH, yea, not a great effort here.
 

truthertech

macrumors 68020
Jun 24, 2016
2,109
2,263
I really don't know why do people need to prevent websites from tracking them! I am not saying this is a bad feature, I already believe this is a good from community feedback, but I want someone explain to me why it's needed, because I feel that tracking me by websites it good thing and improving the user experience, seeing relevant searches, related videos, content and ads to what I like is good for me and making life easier on internet.


Oh, Google is sending a gift certificate to you right now. You truly an enlightened one that knows the massive dossier they are building on you is for your own good. Google has assigned you what they call a "universal identifier" that links every single thing site you visit, everything you click on, etc., with every where you go, everything you say to Google assistant, every photo you are sent or received, every gmail you are sent or received, every document you upload to Google Docs, every song, podcast, etc. you listen to, everything you read, etc. etc., etc., along with all the other data they buy from credit reporting, other data brokers, etc. All for you own good. What could go wrong?

In addition to Google, law enforcement thanks you since that data is all available to them via legal service, or simply buying it. Hackers and Intel agencies and current and future despotic governments and intel agencies thank you for being so positive about every intimate detail of your life being assembled. Former East German Stasi are dreaming of how nice it would have been not to have to pay informers or costly surveillance teams or install microphones or intercept your mail to have all this.

China, Russia and other authoritarian regimes are so excited to hear there are people like you who understand how beneficial it is for you to have that information collected.
[doublepost=1553805069][/doublepost]
I have yet to be told by anyone, "I know what you do on the Internet." Anyone who has was called out for something he voluntarily posted publicly. Aside from that, none of the privacy alarmists have given any example of how they were harmed.

"Privacy alarmists" -Posted by someone who uses an alias to post. What do you have to hide?
 

twolf2919

macrumors 6502
Aug 26, 2014
481
809
And what is the problem for being perfect customer, at the end I will only use the service I want and will only buy products I need, right?
The thing with privacy is that you don't miss the lack of it, until it bites you. Made up example: it's your little secret that you visit a lot of porn sites. One day, your kid looks over your shoulder while you're googling something to help with her homework. "Daddy, how come your search results pages have so many advertisements for erectile disfunction?"
 
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