Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year
- Thread starter MacRumors
- Start date
- Sort by reaction score
The best camera you can ever own is the one with you always.
I've owned EOS xxD, 7 Series, 1-Series, 5-Series and dozens of L lenses but I prefer the iPhone as it is designed for 99% of average user's needs.
With this push on 'Shot on iPhone" it is encroaching on the last 1%.
Same here. I have a bunch of Canon gear and various mirrorless cameras, the last 12 years I've also been shooting with iPhones, the last 5 years exclusively.
To be honest I wish I stopped buying gear by 2009. Wildlife photography should be done by someone in their 70s and not their 20s.
If you aren't into ChildFree then 20s should be spent building a family or at most someone to love, long time.
a. You are correct.
b. After another viewing, I have decided to throw away my crappy second monitor.
The content of the film is great, loved it. But I am perplexed why the picture quality is so bad--compression artifacts non-stop. I know the phone is capable of better, because I've seen it. I feel like somewhere along the processing/delivery chain, someone got a little too compression-happy.
That BTS was really interesting - thanks for that!Behind the scenes doesn't show any mic booms.
Apple (中国大陆) - 官方网站
探索新一代 iPhone，包括 iPhone 17 Pro、iPhone 17 和 iPhone Air，以及 AirPods Pro 3 和 Apple Watch 系列新品。www.apple.com.cn
I didn't see any mic booms either. Can anyone attest to the audio quality of the iPhone 13, particular at about over 2m distance outside? I still suspect the actors had additional recorders (maybe iPhones in their pockets?) much closer to them in order to capture the audio.
Even with professional mics, sound can be quite bad unless you can get the mic close. If you can't get a boom within 1-1.5m of the subject, you're probably going to want a lavalier or a hidden on-set mic.
Odds are if the corrections you suggested were applied others would point it out as unrealistic.
Its like how many people are up in arms about Photoshopping models, celebs and influencers.
The compression being "amateurish" leads credence to it being actually what it is.
The BlackMagic Pocket Cinema Camera 4K will record in ProRes for about $1200-1300 minus lenses. I have one, and it's a great entry-level cinema camera. You could probably pick some a couple of used lenses for a few hundred bucks, and would get an arguably much better camera for about the same money. Of course, it doesn't have a smart-phone built-in
I take quite a lot of video with my iPhone (8), mostly because I always have it in my pocket, and the old adage that "the best camera is the one you have with you" holds true, but because I also like to just practice my cinematography skills whenever I see something I like. It's also good editing practice to try to piece together a story, and learn more about "shooting intentionally" for the edit.
Obviously the idea of shooting the movie on a phone is rather contrived and a marketing ploy by Apple, but I like that fact that it lowers the barrier to film-making and focuses on creativity and innovation, rather than the gear. Digital technology has done wonders for allowing just about anyone with the talent to create and showcase their work. I used to have a fairly extensive home studio (16-track tape recorder, mixing desk, outboard effects etc.etc.) and it cost a lot of money. You can now do pretty much everything on a laptop with an audio interface and some decent microphones if you record analog sources. The same is happening with video/film - you no longer need a massive budget to create a cinema film, at least not for the equipment
That depends on the wildlife....in some cases, I would rate the 20-year old's chances higher than a 70-year old unless they are very fit...
Dad?That depends on the wildlife....in some cases, I would rate the 20-year old's chances higher than a 70-year old unless they are very fit...
How's the 5G reception of your BlackMagic? Can I get it amortized over 3 years?The BlackMagic Pocket Cinema Camera 4K will record in ProRes for about $1200-1300 minus lenses. I have one, and it's a great entry-level cinema camera. You could probably pick some a couple of used lenses for a few hundred bucks, and would get an arguably much better camera for about the same money. Of course, it doesn't have a smart-phone built-in
I take quite a lot of video with my iPhone (8), mostly because I always have it in my pocket, and the old adage that "the best camera is the one you have with you" holds true, but because I also like to just practice my cinematography skills whenever I see something I like. It's also good editing practice to try to piece together a story, and learn more about "shooting intentionally" for the edit.
Obviously the idea of shooting the movie on a phone is rather contrived and a marketing ploy by Apple, but I like that fact that it lowers the barrier to film-making and focuses on creativity and innovation, rather than the gear. Digital technology has done wonders for allowing just about anyone with the talent to create and showcase their work. I used to have a fairly extensive home studio (16-track tape recorder, mixing desk, outboard effects etc.etc.) and it cost a lot of money. You can now do pretty much everything on a laptop with an audio interface and some decent microphones if you record analog sources. The same is happening with video/film - you no longer need a massive budget to create a cinema film, at least not for the equipment
That was the challenge point & shoots had during the 1st 5-10 years of iPhones and Androids.
If your orientation is increased utilization then dedicated video or still cameras will require you to devote yourself to a specialized field.
The customer that this iPhone will appeal to want a simple solution to a near cinematic experience especially when their day job does not allow them to learn an obscure workflow.
My Mac and my computer chair are used at least 8 hrs every day or at most 16 hrs. So after 520 weeks use of both then its worth getting a new one
Last edited:
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream."
The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in Apple's ongoing "Shot on iPhone" series. Though filmed in Chinese, Apple has also added English subtitles for those who do not speak the language.
Chinese New Year, or the Lunar New Year, begins on Tuesday, February 1, 2022, and it is a major holiday in China and other countries. Apple previously shared a Chinese gift guide on its websites in China, Hong Kong, Taiwan, and Macao that features iPhone 13 models, AirPods, and more.
Apple also introduced special edition AirPods Pro and special edition Beats Studio Buds with custom-designed tiger themes as 2022 is the Year of the Tiger on the Chinese calendar.
Article Link: Apple Shares 'Shot on iPhone 13 Pro' Film Celebrating Chinese New Year
Looks like a great movie short.
Should we be saying it's filmed in 'Chinese' verse Mandarin / ?
isn't that like saying filmed in Black vs many languages spoken in the continent of Africa that are not european baased languages??
The article is written for an English language audience who may not be aware of the many Chinese languages/dialects.
Also the Chinese aren't as P.C. as westeners want them to be.
As a South East Asian living in South East Asia I do not see this as racist. Very apolitical and respectful to the target audience.
They don't treat them like petulant children
That was garbage. Dark (light-wise and in subject matter), crap HDR as in non-existent, and boring. If I wanted to watch crap shot by amateurs I would use a social media account, but I don't, so I don't... No one is going to want to watch feature length movies shot on any smartphone. Those cameras are good enough for social media, but not for creating content for 4k TVs, and certainly not good enough for creating cinema theater content. Apple is just embarrassing themselves...
If you read the subtitles the character's conversation concerning their target audience are for China's social media equivalent of YouTube.
Also the uploaded video was in 1080p. This is good enough for circa 1999 movie theaters where in 1080p digital cinema was recorded in.
Oh crap... Are you saying Spielberg or Abrams with production budgets exceeding $100 million won't be shooting their next films on iPhones?
Apple is doomed. Tim Cook needs to be fired.
Movies in 1999 were still being recorded with celluloid, not digital cameras. They sparsely started recording digital in the early 2000s, but it wasn’t until the mid-2010s that it was normal.
why apple adores china and complies with every censorship?
idk ,videos shot without the professional gear always end up looking like a home video
idk...maybe it's because they weren't made by professional or experienced filmmakers and don't know techniques of the filmmaking trade, the importance of story, lighting, etc?