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No - the ad campaign is dramatic.
If you need this to sell smart watches it means you are overpriced.

Drop the weirdo tactic of diverting to what other companies are doing. Apple has a strong brand and high prices. Advertising is nothing but a strategy to achieve X price point. If Apple cannot maintain their pricing without this tactic, the product is overpriced.

Your premise is false. It’s only over priced if the market isn’t willing to pay for it. If the user experience doesn’t match the marketing, that will eventually show up in demand. And so far that’s not happening with the Apple Watch.
 
There are studies that provide insightful data on the impacts of decision fatigue, and specifically diabetics.
When I wake in the morning, I need to know my blood sugar levels - it helps know where I am and informs me how well my basal insulin dose has been.

When I have breakfast I check again, it helps me calculate a corrective dose based on my personal carbohydrate ratios And current blood glucose levels. I then calculate the amounts of carbohydrates in this specific breakfast and the required amount of bonus insulin + corrective dose if required - making any adjustments for insulin I may already have in my system using a personal calculation of my insulin profile (how much of my insulin is active after 1 hour in my body, after 2 hours etc.) It also helps to retain the carbohydrate count of regular foods (croissant, 48g, but the high fat content changes it’s glycemic index - yup, gotta factor in the glycemic index!)

Check my blood levels again 2 hors later to make sure that was all okay. Repeat all steps for almost every snack (pre & post), for every meal (pre & post) then calculate any night time dose with enough confidence to avoid worrying about dying in my sleep while avoiding high blood sugar, which over time may turn me blind, make me lose a foot or stop my dick from working.

Catch a cold, and throw the whole effing thing out the window because that will change my insulin rations in an unpredictable way.
Then, adjust the ratios slightly based on season.
Then, adjust the ratios based on recent lockdown weight gain.
****, I mowed the lawn and forgot to have a snack - Hypo time, get ready to ride the blood-sugar-roller coaster.

Be polite. Remember not everyone is comfortable watching you take your shot. Where did you take your last shot? it’s important to rotate your injection sites. Do you have your glucose monitor, testing kits & lancets?

Then read some daft stuff on the internet while your blood sugar is too high and get way too involved in forum, which you‘d normally just let go...

If that was a long read, do it every couple of hours, every day for the rest of your life.

I make SO MANY small decisions every hour, of every the day... the ability to glance down at my watch is not tangentially related... It’s deeply connected to me feeling like a normal human being.

The Apple Watch isn’t the perfect health tool - but HealthKit, the Apple Watch, my CGMi, Carb counting Apps all work together to help improve my quality of life... not in a tangential way, in a tangible way.

*Rant over, waiting for my sugar levels to come down... too much carby pizza tonight !*


PS> Dear Tim... Keep pushing built in glucose monitoring please !
So it sounds like you have a more advanced system than I do where you can see it on the Apple Watch. I have a Freestyle Libre system where I can either check on the Freestyle or on the iPhone. Both are acting as NFC readers. My point was that the amazing technology in this case is not amazing Apple technology. From what I understand, you can view your glucose levels on other smartwatches besides the Apple Watch. And yes, I agree it would be very cool to have non-invasive glucose monitoring in something like an Apple Watch. Unfortunately, I've only had middling success with the Freestyle Libre—it's been hit and miss for me.
 
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Absolutely LOVE this video. My wife and I are both Type 1 diabetics. Our four year old daughter just got diagnosed as a Type 1 diabetic this summer. I can't wait to show this to her when she gets home!
 
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I’m a type 1 diabetic - It’s not about being rich, it’s about value. $300 is what I spend on sensors each and every month. Something that helps me avoid being ‘Dead-in-Bed’ (please Google), $300 is nothing.
Diabetes isn‘t like gluten intolerance... No insulin equals dead in days. Too much insulin equals coma, Not enough insulin equals blindness, amputated limbs & and the exacerbation of pretty much every medical complication. Anything that can help me dance that line between too low, and too high... $300 ? No problem.
I agree. However, I take issue with what is presented in this ad. She wears an Omnipod (That's a device replaced every three days, at a cost of $10 a day, for those who don't know). She isn't modifying rates of insulin without use of the PDM. The only thing any Omnipod app will do is mirror notifications from the iPhone app. Granted... maybe she's looping, using an unapproved Apple Store app.
Dexcom (Another $10 a day) CGM app is very limited on the apple watch. Complication likely will never give me what my reading is at, having to start the app on the watch to reliably update the reading because of Apple policies limiting amount of times complications can update in a day.

The only tech solution to get better realtime complications on sugar reading is use of Sugarmate, which uses a workaround using an Apple iCloud calendar not subject to the same rule as 3rd part apps, so I can show current readings at a glance.

For all my complaint above... Using a CGM, an Apple Watch that I just need to glance at ten times an hour without tapping a screen, and a few apps like Sugarmate and Diabits have transformed how well I can stay between the lines now. Life changing.
 
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So it sounds like you have a more advanced system than I do where you can see it on the Apple Watch. I have a Freestyle Libre system where I can either check on the Freestyle or on the iPhone. Both are acting as NFC readers. My point was that the amazing technology in this case is not amazing Apple technology. From what I understand, you can view your glucose levels on other smartwatches besides the Apple Watch. And yes, I agree it would be very cool to have non-invasive glucose monitoring in something like an Apple Watch. Unfortunately, I've only had middling success with the Freestyle Libre—it's been hit and miss for me.
Get a miao miao, or nightrider to sit on top of the Libre. That will turn the Libre in to a better CGM, instead of needing to scan your arm. Tomato or Spike app will help. Diabits I think also works with miao miao.

 
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Promoting new safety features is fine. It is not the same as "Thank you for saving my life".

It‘s the users who said that, not Apple making it up. They intentionally wrote to tell their stories to Apple, not even Apple reached out for them for their stories.
 
If you need this to sell smart watches it means you are overpriced.

Drop the weirdo tactic of diverting to what other companies are doing. Apple has a strong brand and high prices. Advertising is nothing but a strategy to achieve X price point. If Apple cannot maintain their pricing without this tactic, the product is overpriced.

This doesn’t make any sense.
 
Honestly I think they target people with anxiety disorders. I know I have one and I bought one just in case I have a random heart problem that I didn’t even notice. I had to stop myself from getting series 6 just in case my blood oxygen was chronically low and I didn’t know.

If this is your take away then you are missing the point. Jokes on you.
 
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This new Apple Watch is so boring. I bought it but honestly it’s mostly more of the same. After this I think Apple should release another watch only when they have glucose monitoring technology ready. And please release different designs too! Boring!!!
You are part of the problem if you are buying things you don’t need. We are a long way away from a watch being able to detect glucose levels. Lots of promising work in the field but still far away from a practical device. So Apple should just not release products until then?
 
$2,000 for BP medication? Insurance usually *wants* you on BP medication because it saves them money in the long run, and the drugs are generally cheap. They also insinuate lack of exercise is the cause of high BP and that exercise can necessarily treat it, which is not always the case.
I am calling BS on that one too. All the top Blood Pressure medications have long passed into generic land. They are generally very cheap even without insurance. ($10-$50] A few years ago I wanted to try a new medication that had less side effects. It was one of the first new BP meds in years so there was no generic and it was not covered by insurance. It cost me several hundred. Not $2000. Even if he was taking multiple meds I think the $2000 is extremely exaggerated. No one is paying $24,000 a year for BP meds!
Some PR person at Apple should have checked his story. I suspect we won’t see this ads for long.
 
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