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Apple Shipped an Estimated 30.7 Million Apple Watches in 2019, Beating Entire Swiss Watch Industry

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,978
12,506



The Apple Watch outsold the entire Swiss watch industry by a wide margin in 2019, according to new data shared today by Strategy Analytics.

Apple shipped an estimated 30.7 million units worldwide in 2019, up 36 percent from the estimated 22.5 million units shipped in 2018.


Comparatively, the Swiss watch industry (which includes all Swiss watch brands) is estimated to have shipped a total of 21.1 million units worldwide in 2019, dropping 13 percent from the 24.2 million watches shipped in 2018.

According to Strategy Analytics, the Apple Watch is "wildly popular" in North America, Western Europe, and Asia due to its user-friendly tech, sticky apps, and attractive design. Analog watches, meanwhile, remain popular with older consumers, but young buyers prefer smartwatches and computerized wristwear.


Traditional Swiss watch makers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. The window for Swiss watch brands to make an impact in smartwatches is closing. Time may be running out for Swatch, Tissot, TAG Heuer, and others.
Apple beat Swiss watch shipments with its own Apple Watch shipments during the holiday quarter of 2017, but 2019 marks the first full year where Apple has shipped a larger number of Apple Watches.

Apple does not break out Apple Watch sales numbers so estimates on shipments are based on guesswork, but the large margin between estimated Apple Watch shipments and estimated Swiss watch shipments suggests that the conclusion the Apple Watch outsold Swiss watches in 2019 is accurate.

Article Link: Apple Shipped an Estimated 30.7 Million Apple Watches in 2019, Beating Entire Swiss Watch Industry
 

torontotim

macrumors member
Jul 29, 2019
62
133
90% of the time I see someone wearing an Apple Watch, I wonder, sometimes aloud, WTF do they need notifications on their wrist for.

They look ridiculous - they're the Pager of the current generation. Most people who had a pager them kept them as a fashion accessory.

Conspicuous consumption of a device that depreciates to $0 in 5 years. TOTAL waste of money.
 
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justiny

Contributor
Jul 28, 2008
629
1,600
Bubbletucky
90% of the time I see someone wearing an Apple Watch, I wonder, sometimes aloud, WTF do they need notifications on their wrist for.

They look ridiculous - they're the Pager of the current generation. Most people who had a pager them kept them as a fashion accessory.

Conspicuous consumption of a device that depreciates to $0 in 5 years. TOTAL waste of money.

I always enjoy reading comments like these, makes me laugh.

I remember people said the exact same thing about the iPod, iPhone, iPad, AirPods... And all of these products came BEFORE Apple turned into a one trillion dollar company.
 
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Rychiar

macrumors 6502a
May 16, 2006
780
1,452
Waterbury, CT
With a $199 option, it’s no wonder. Talk about sucking up all the oxygen in the room... similar to $159 AirPods. Excellent product and entry level pricing. It’s very difficult for anyone else to compete, especially if a customer is already in the ecosystem.
The people who don't want to disturbing everyone with their stupid phone making noise and drawing attention all the time. my notifications all come in the form of a silent pulse and I can check them without being conspicuous at work. Plus the health features nearly saved my life this year.
 
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Soccertess

macrumors 65816
Oct 19, 2005
1,251
1,742
And how many Apple watches end up in landfills after a couple years?

exactly what I was thinking. Apple has turned watches into a disposable product with a very limited life. How is that for a green product!

That's why I couldn't believe ANYONE would ever by a 10k gold watch, which was obsolete one year later. We will see if they change watch band hinge styles too, that would be an extra kick in the nuts.

Btw, Apple watches are fantastic.
 
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allenvanhellen

macrumors 6502
Dec 8, 2015
292
746
I bought an Apple Watch over a nice traditional watch mostly just for its heart rate sensor. If the economy were better, I’d get a traditional watch, too. I don’t like that my Apple Watch will become obsolete someday, or need a battery replacement that Apple will probably eventually refuse to do because my series 2 has become too old in their eyes.
 
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edgonzalez32

macrumors 6502a
Jul 21, 2011
541
977
90% of the time I see someone wearing an Apple Watch, I wonder, sometimes aloud, WTF do they need notifications on their wrist for.

They look ridiculous - they're the Pager of the current generation. Most people who had a pager them kept them as a fashion accessory.

Conspicuous consumption of a device that depreciates to $0 in 5 years. TOTAL waste of money.

Some people buy them for the fitness tracking and want to remain in apples ecosystem.
 
Comment

danny842003

macrumors 65816
Jun 6, 2017
1,192
1,413
exactly what I was thinking. Apple has turned watches into a disposable product with a very limited life. How is that for a green product!

That's why I couldn't believe ANYONE would ever by a 10k gold watch, which was obsolete one year later. We will see if they change watch band hinge styles too, that would be an extra kick in the nuts.

Btw, Apple watches are fantastic.

Apple turned watches in to a disposable product? You don’t think that’s was already the case?
 
Comment

G5isAlive

macrumors 65816
Aug 28, 2003
1,230
1,815
90% of the time I see someone wearing an Apple Watch, I wonder, sometimes aloud, WTF do they need notifications on their wrist for.

They look ridiculous - they're the Pager of the current generation. Most people who had a pager them kept them as a fashion accessory.

Conspicuous consumption of a device that depreciates to $0 in 5 years. TOTAL waste of money.

90% of the time I see someone walking around with their face buried in their phone I wonder if they just cant afford an Apple Watch and cut that cord.

Or maybe its just because I come from people that actually do work, pagers never were a fashion accessory for them but a vital communication tool. Likewise the watch has a role for those that can appreciate it.
 
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mpainesyd

macrumors 6502a
Nov 29, 2008
655
157
Sydney, Australia
The AW is brilliant for travelling. I have mine set up for credit card payments and tap & pay has worked in several countries that don't accept normal credit cards for this purpose. This means I don't have to get a crdit card out of my wallet (and can protect it from RF scams) and, most importantly, the retailer does not see my credit card details.
 
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M5RahuL

macrumors 68030
Aug 1, 2009
2,876
1,214
Colorado
90% of the time I see someone walking around with their face buried in their phone I wonder if they just cant afford an Apple Watch and cut that cord.

Or maybe its just because I come from people that actually do work, pagers never were a fashion accessory for them but a vital communication tool. Likewise the watch has a role for those that can appreciate it.

And 100% of the time when I see someone thinking they have the only point of view on a topic, I know they have nothing to say.

Thank you! Saved me some typing lol!
 
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