Apple Shipped an Estimated 36.4 Million iPhones Worldwide in Q1 2019, a 30% Year-Over-Year Decline

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 30, 2019.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple shipped an estimated 36.4 million iPhones worldwide during the first calendar quarter of 2019, which corresponds to Apple's second fiscal quarter, according to new estimates shared today by IDC.

    Apple's worldwide smartphone shipments were down 30.2 percent from 52.2 million iPhones shipped in the first quarter of 2018. The decline in sales led to Apple losing the number two worldwide smartphone vendor spot to Huawei. In Q1 2019, Huawei shipped an estimated 59.1 million smartphones.

    [​IMG]
    While Apple was the number three worldwide smartphone vendor and Huawei took the second place spot, Samsung continues to dominate the market with an estimated 71.9 million smartphones shipped during the quarter for 23.1 percent market share.

    Apple, meanwhile, had 11.7 percent market share, down from 15.7 percent in the year-ago quarter, while Huawei held 19 percent market share during the quarter. Xiaomi, Vivo, and Oppo trailed after Samsung, Huawei, and Apple.

    [​IMG]

    Apple was the number two smartphone vendor in Q4 2018 due to stronger holiday quarter sales, but fell behind this quarter. Huawei saw significant growth in China according to earlier numbers from Canalys, a market where Apple is struggling.
    Overall smartphone shipment estimates totaled 310.8 million units in the first quarter of 2019, marking the sixth consecutive quarter of decline. Apple no longer provides a breakdown of unit sales of the iPhone, iPad, and Mac, leaving estimates as the only way to get a glimpse of how Apple product sales are faring.

    Update: Canalys also released its worldwide iPhone shipment estimates for Q1 2019, presenting a slightly better picture for iPhone sales. Canalys believes Apple shipped 40.2 million iPhones during the quarter, down from 52.2 million in the year-ago quarter.

    That marks a decline of 23.2 percent and gives Apple 12.8 percent market share. It still ranks Apple as the number three worldwide vendor, coming in below Samsung and Huawei.

    Article Link: Apple Shipped an Estimated 36.4 Million iPhones Worldwide in Q1 2019, a 30% Year-Over-Year Decline
     
  2. MacOH21 macrumors member

    Joined:
    Feb 15, 2018
  3. fourthtunz macrumors 65816

    fourthtunz

    Joined:
    Jul 23, 2002
    Location:
    Maine
    #3
    I love iPhones but it seems price has played a factor in lower sales
    even if smart phone trends are down.
     
  4. EBone12355 macrumors member

    EBone12355

    Joined:
    Mar 7, 2016
    Location:
    San Diego CA
    #4
    I love Apple. But I didn't like spending over $1k on a new iPhone XS to replace my 6+. People are not wanting to spend that much money on a phone.
     
  5. AngerDanger, Apr 30, 2019
    Last edited: Apr 30, 2019

    AngerDanger macrumors 601

    AngerDanger

    Joined:
    Dec 9, 2008
  6. BootsWalking macrumors 65816

    Joined:
    Feb 1, 2014
    #6
    I knew the sales drop had to be huge considering Apple's equally huge announcement of buying back $75B in shares today. Apple is following in IBM's footsteps - using financial engineering to mask an underlying deterioration in its core business. Time will tell how well their growing services business will be able to pick up the slack.
     
  7. rmoliv macrumors 6502a

    Joined:
    Dec 20, 2017
    Location:
    Lisbon, Portugal
    #7
    I’m not sure if services will be enough to make up for iPhone’s declining sales. Competition is strong. Apple is doomed unless someone as visionary as Steve Jobs takes the lead.
     
  8. Rogifan macrumors Core

    Rogifan

    Joined:
    Nov 14, 2011
    #8
    Considering the stock is up almost 5% after hours Wall Street has already factored this in.
     
  9. JPack macrumors 601

    JPack

    Joined:
    Mar 27, 2017
    #9
    No surprises here. Unless you’re wearing a tinfoil hat and living in the U.S., Huawei has an extremely competitive product line up with 5G to boot.

    The 2019 iPhone lineup will regain some market share because they’re finally adopting three rear cameras. But it’s pretty obvious Apple is slowly becoming a follower with regards to smartphone technologies.
     
  10. Jack Burton macrumors 6502a

    Jack Burton

    Joined:
    Feb 27, 2015
    #10
    It's because they haven't redefined the mute switch yet
     
  11. CWallace macrumors 603

    CWallace

    Joined:
    Aug 17, 2007
    Location:
    Seattle, WA
    #11
    Apple's "core business" used to be the Macintosh. Then it was the iPod. Now it is the iPhone. It will likely next be Services.

    Even with the huge drop, they still posted their third best quarter in company history so the underlying fundamentals still seem to be strong.
     
  12. novakk86 macrumors member

    novakk86

    Joined:
    Apr 9, 2018
    #12
    The way I see it, 30% fewer phones sold at a roughly 51% higher cost (going from 650 to 1k) equals higher profit so Apple shareholders and Apple diehard fans still have something to brag about.
     
  13. RickInHouston macrumors 65816

    Joined:
    May 14, 2014
    #13
    People keep phones longer.

    And it's only going to get longer, and longer and longer.
     
  14. Yojimbo007 macrumors 6502a

    Yojimbo007

    Joined:
    Jun 13, 2012
    #14
    You can take those estimate and put them where the sun don't shine!
     
  15. anthonyondre macrumors newbie

    anthonyondre

    Joined:
    Mar 17, 2014
    #15
    It's not just the obnoxious price for a disposable device but more the constant stream of engineering defects in both hardware (screens, batteries, case bends, buttons) and software (networking, iCloud, Contacts, Mail, Calendar, iOS).

    Apple needs to re-center. Some say they are going for a "fashion brand". I say there is no Steve Jobs to prioritize Jony Ives vs proper engineering and kick proverbial backside when engineering is jacked up, and push back against crazy-bad ideas. Jony is running amok, "Narcissistic Designer Gone Wild"... where is the balance?
     
  16. FFR macrumors 601

    FFR

    Joined:
    Nov 4, 2007
    Location:
    London
    #16
    So apple sold about 32 million iPhones for 31 billion dollars.
    Talk about maximizing efficiency.
     
  17. Naaaaak macrumors 6502

    Joined:
    Mar 26, 2010
    #17
    Expect 2019 iPhones to be at least 30% more expensive.
     
  18. rwh63 macrumors member

    Joined:
    Jun 24, 2010
    #18
    easy fix: roll out the SE2, and bring back the headphone jack!
     
  19. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Joined:
    Feb 12, 2006
    Location:
    Ireland
  20. NomadicTy macrumors regular

    Joined:
    Feb 11, 2007
    #20
    Lower sales, but more profit through higher unit prices. It worked for a few years for Altria and Philip Morris. But in contrast, they have physically addictive products, unlike Apple.

    Service may take out some of the sting. But it will be a more competitive field.
     
  21. krell100 macrumors regular

    Joined:
    Jul 7, 2007
    Location:
    Melbourne, Australia
    #21
    It's all pretty simple: Apple is too expensive across their entire product line.
     
  22. Awesom-0 macrumors regular

    Awesom-0

    Joined:
    Oct 10, 2017
  23. NickName99 macrumors regular

    NickName99

    Joined:
    Nov 8, 2018
    #23
    Apple is doomed! Doooooomed!
     
  24. jagolden, Apr 30, 2019
    Last edited by a moderator: May 1, 2019

    jagolden macrumors 6502a

    jagolden

    Joined:
    Feb 11, 2002
    #24
    Apple needs to get their **** together.
    While for me there was a lot of incentive to upgrade from a 6S Plus to the XS Max, for folks with an 8+ or X there was a lot less incentive.
    Add to that the government controlled/subsidized China market, AND the high prices of the XS line what does Apple expect?
     
  25. gsmornot macrumors 68030

    gsmornot

    Joined:
    Sep 29, 2014
    #25
    The number here is device shipments. If your cheap phone is more expensive than another’s upper tier phone you’re going to see a difference in unit sales. To compete in the China market you need to lower the quality of the device to something just good enough to not feel cheap. That is not the Apple MO. The best selling car in China, Wuling Hongguang, goes for like 10k US. The number one here is the F150 and you know those are not cheap. Let’s see the chart with the revenue.
     

Share This Page

411 April 30, 2019