Apple Shipped an Estimated 36.4 Million iPhones Worldwide in Q1 2019, a 30% Year-Over-Year Decline

Discussion in ' News Discussion' started by MacRumors, Apr 30, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple shipped an estimated 36.4 million iPhones worldwide during the first calendar quarter of 2019, which corresponds to Apple's second fiscal quarter, according to new estimates shared today by IDC.

    Apple's worldwide smartphone shipments were down 30.2 percent from 52.2 million iPhones shipped in the first quarter of 2018. The decline in sales led to Apple losing the number two worldwide smartphone vendor spot to Huawei. In Q1 2019, Huawei shipped an estimated 59.1 million smartphones.

    While Apple was the number three worldwide smartphone vendor and Huawei took the second place spot, Samsung continues to dominate the market with an estimated 71.9 million smartphones shipped during the quarter for 23.1 percent market share.

    Apple, meanwhile, had 11.7 percent market share, down from 15.7 percent in the year-ago quarter, while Huawei held 19 percent market share during the quarter. Xiaomi, Vivo, and Oppo trailed after Samsung, Huawei, and Apple.


    Apple was the number two smartphone vendor in Q4 2018 due to stronger holiday quarter sales, but fell behind this quarter. Huawei saw significant growth in China according to earlier numbers from Canalys, a market where Apple is struggling.
    Overall smartphone shipment estimates totaled 310.8 million units in the first quarter of 2019, marking the sixth consecutive quarter of decline. Apple no longer provides a breakdown of unit sales of the iPhone, iPad, and Mac, leaving estimates as the only way to get a glimpse of how Apple product sales are faring.

    Update: Canalys also released its worldwide iPhone shipment estimates for Q1 2019, presenting a slightly better picture for iPhone sales. Canalys believes Apple shipped 40.2 million iPhones during the quarter, down from 52.2 million in the year-ago quarter.

    That marks a decline of 23.2 percent and gives Apple 12.8 percent market share. It still ranks Apple as the number three worldwide vendor, coming in below Samsung and Huawei.

    Article Link: Apple Shipped an Estimated 36.4 Million iPhones Worldwide in Q1 2019, a 30% Year-Over-Year Decline
  2. MacOH21 macrumors member

    Feb 15, 2018
  3. fourthtunz macrumors 65816


    Jul 23, 2002
    I love iPhones but it seems price has played a factor in lower sales
    even if smart phone trends are down.
  4. EBone12355 macrumors member


    Mar 7, 2016
    San Diego CA
    I love Apple. But I didn't like spending over $1k on a new iPhone XS to replace my 6+. People are not wanting to spend that much money on a phone.
  5. AngerDanger, Apr 30, 2019
    Last edited: Apr 30, 2019

    AngerDanger macrumors 601


    Dec 9, 2008
  6. BootsWalking macrumors 65816

    Feb 1, 2014
    I knew the sales drop had to be huge considering Apple's equally huge announcement of buying back $75B in shares today. Apple is following in IBM's footsteps - using financial engineering to mask an underlying deterioration in its core business. Time will tell how well their growing services business will be able to pick up the slack.
  7. rmoliv macrumors 6502a

    Dec 20, 2017
    Lisbon, Portugal
    I’m not sure if services will be enough to make up for iPhone’s declining sales. Competition is strong. Apple is doomed unless someone as visionary as Steve Jobs takes the lead.
  8. Rogifan macrumors Core


    Nov 14, 2011
    Considering the stock is up almost 5% after hours Wall Street has already factored this in.
  9. JPack macrumors 601


    Mar 27, 2017
    No surprises here. Unless you’re wearing a tinfoil hat and living in the U.S., Huawei has an extremely competitive product line up with 5G to boot.

    The 2019 iPhone lineup will regain some market share because they’re finally adopting three rear cameras. But it’s pretty obvious Apple is slowly becoming a follower with regards to smartphone technologies.
  10. Jack Burton macrumors 6502a

    Jack Burton

    Feb 27, 2015
    It's because they haven't redefined the mute switch yet
  11. CWallace macrumors 603


    Aug 17, 2007
    Seattle, WA
    Apple's "core business" used to be the Macintosh. Then it was the iPod. Now it is the iPhone. It will likely next be Services.

    Even with the huge drop, they still posted their third best quarter in company history so the underlying fundamentals still seem to be strong.
  12. novakk86 macrumors member


    Apr 9, 2018
    The way I see it, 30% fewer phones sold at a roughly 51% higher cost (going from 650 to 1k) equals higher profit so Apple shareholders and Apple diehard fans still have something to brag about.
  13. RickInHouston macrumors 65816

    May 14, 2014
    People keep phones longer.

    And it's only going to get longer, and longer and longer.
  14. Yojimbo007 macrumors 6502a


    Jun 13, 2012
    You can take those estimate and put them where the sun don't shine!
  15. anthonyondre macrumors newbie


    Mar 17, 2014
    It's not just the obnoxious price for a disposable device but more the constant stream of engineering defects in both hardware (screens, batteries, case bends, buttons) and software (networking, iCloud, Contacts, Mail, Calendar, iOS).

    Apple needs to re-center. Some say they are going for a "fashion brand". I say there is no Steve Jobs to prioritize Jony Ives vs proper engineering and kick proverbial backside when engineering is jacked up, and push back against crazy-bad ideas. Jony is running amok, "Narcissistic Designer Gone Wild"... where is the balance?
  16. FFR Suspended


    Nov 4, 2007
    So apple sold about 32 million iPhones for 31 billion dollars.
    Talk about maximizing efficiency.
  17. Naaaaak macrumors 6502

    Mar 26, 2010
    Expect 2019 iPhones to be at least 30% more expensive.
  18. rwh63 macrumors member

    Jun 24, 2010
    easy fix: roll out the SE2, and bring back the headphone jack!
  19. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
  20. NomadicTy macrumors regular

    Feb 11, 2007
    Lower sales, but more profit through higher unit prices. It worked for a few years for Altria and Philip Morris. But in contrast, they have physically addictive products, unlike Apple.

    Service may take out some of the sting. But it will be a more competitive field.
  21. krell100 macrumors regular

    Jul 7, 2007
    Melbourne, Australia
    It's all pretty simple: Apple is too expensive across their entire product line.
  22. Awesom-0 macrumors regular


    Oct 10, 2017
  23. NickName99 macrumors 6502


    Nov 8, 2018
    Apple is doomed! Doooooomed!
  24. jagolden, Apr 30, 2019
    Last edited by a moderator: May 1, 2019

    jagolden macrumors 6502a


    Feb 11, 2002
    Apple needs to get their **** together.
    While for me there was a lot of incentive to upgrade from a 6S Plus to the XS Max, for folks with an 8+ or X there was a lot less incentive.
    Add to that the government controlled/subsidized China market, AND the high prices of the XS line what does Apple expect?
  25. gsmornot macrumors 68030


    Sep 29, 2014
    The number here is device shipments. If your cheap phone is more expensive than another’s upper tier phone you’re going to see a difference in unit sales. To compete in the China market you need to lower the quality of the device to something just good enough to not feel cheap. That is not the Apple MO. The best selling car in China, Wuling Hongguang, goes for like 10k US. The number one here is the F150 and you know those are not cheap. Let’s see the chart with the revenue.

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411 April 30, 2019