Ive had 3x 24" iMac's delivered. 1x Macbook. All came in plain brown boxes. The UPS guy treated the MacBook like it was a box of air. No care at all. All 3 iMacs have had to be returned as DOA as they have all been faulty. Luckily, the Macbook is OK so far. I cant help but think that the iMacs may have survived, had the plain brown boxes had somekind of 'this way up', 'handle with care', 'fragile', etc, notices on them. Theres nothing at all. One of the iMacs was even upside down when it was delivered. Why do Apple not mark these as fragile? Expensive computers should be treated with care in transit!