Apple Shop in UK

Discussion in 'Apple, Inc and Tech Industry' started by timmillwood, Jun 21, 2007.

  1. timmillwood macrumors 6502a

    Joined:
    Apr 7, 2006
    #1
  2. bartelby macrumors Core

    Joined:
    Jun 16, 2004
    #2
    Will the staff actually know what they are talking about from now on then?
     
  3. Igantius macrumors 65816

    Joined:
    Apr 29, 2007
    #3
    The staff are trained by Apple.

    Several years ago (2000 or 2001, I think) there was a big fanfare by Apple announcing that PCW would have dedicated Apple zones - they did, but most seemed to die a quiet death.
     
  4. miniConvert macrumors 68040

    miniConvert

    Joined:
    Mar 4, 2006
    Location:
    Kent, UK - the 'Garden of England'.
    #4
    Interesting. Oh well, I think Apple's current product line pretty much guarantees that wont happen again. Some experienced staff would complete the picture for the many who wonder over to have a look, think 'Oo pretty, wtf is it?' and wonder off to buy a HP.
     
  5. eluk macrumors 6502a

    eluk

    Joined:
    Dec 14, 2006
    Location:
    East London, UK
    #5
    It must be about the same distance from me as the Regent's St. store so I won't be tempted. I will have a nose in there next time I visit a mate who lives a few hundred metres from there.
     
  6. Carrot007 macrumors regular

    Carrot007

    Joined:
    Sep 18, 2006
    Location:
    Yorkshire
    #6
    The've been in PCW's for years.

    I bought my mini in there (intel core solo).

    There are 3 PCW's near me and all have apple bits in. No staff with a clue though.

    I've even bought a few apple keyboards there (I occasionally have a beer related keyboard incident and need a new one), though they've started hiding them (all keyboards used to be in one isle).
     
  7. Igantius macrumors 65816

    Joined:
    Apr 29, 2007
    #7
    Funny you should say that....

    At the time, these zones were basically called a store within a store (I forget the actual branding) and funnily enough, I’m pretty sure that the first was at the Enfield Store. In theory, there were specially trained staff on hand to advise you on all things Apple; anecdotally though, the feedback I heard (I was working on a Mac mag and I got told whether or not I wanted to :p ) it was business as usual and staff would steer you towards buying a PC instead – my own experience of having a look at a few stores, was roughly that (the Enfield one was pretty flash though), but it did vary.

    From a PR thing, it was quite positive – lots of nice positive soundbites and increased punter awareness (I think they did they odd store demonstration).. When Steve J did that Tokyo keynote unveiling the ‘WTF’ new iMac colouring, the Enfield store had the keynote beamed in store with free sushi for punters. However, as I say, in reality it didn’t seem to change much.

    I remember going to a PCW to have a look at an iMac in 1998-9 (I thought I was going to have to buy by post, but wanted to have a close look) – couldn’t see any and a staff member told me that they didn’t stock them. He wasn’t immediately corrected by a colleague (not that many stores did carry Apple products I think) – lo and behold, they had five displayed less than 5 feet away. I doubt I would have bought it there, but as the first employee’s sales pitch was basically telling me why Macs are awful, I made my excuses and left. John Lewis was a short walk and I came out with a new machine that was £60 cheaper and had a better warranty. Cut to 2 years later and things hadn’t really changed as far as I could see – and definitely from what I was told.

    One thing, I did learn a few years back (from people within the business), was that PCW don’t/didn’t like to stock anything that they were unable to mark-up by a very reasonable 60% or so – and if the manufacturers didn’t give them the discount they demanded, there wasn’t a chance of PCW pushing the stock. I doubt Apple capitulated back then (it would be very un-Apple to be pushed around that way), so I suspect the commission for staff was so bad that even if you had a customer wanting to buy a Mac, the employee would try to steer them in a different direction.
     

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