Apple should do this-like the ipod but opens up ebooks with coverflow. perhaps even use the ipod player itself? They would sell them (some would be free) from itunes Its good the developers are making book reader apps but I love the fact that everything could be in one place from itunes. With all these book readers stanza, classic books etc its becoming too fragmented. This could be a huge opportunity for apple and publishers and it's looking like it could be a goldmine. If apple did it there would be more choice and a standard format.