Some people want 3.5" back. Some want Apple to retain the 4" screen. Some want bigger (4.5-4.7"). How about releasing 2/3 models at the same time? It doesn't hurt Apple if they do so right? Look at macbooks, the Air has 11" and 13", and the pro has 13 and 15" (previously also 17"). Give consumers choices. For example, extend the colour range. Expand the storage capacity to 128GB. Besides the standard models, let consumers order the phone online and configure (like how we do with our Macs) to our heart's content: 3.5", 4" or 4.7", 1GB or 2GB RAM, A6 or A7, the standard 1500 mAh, 2300 mAh or 3000 mAh battery (only available with the 4.7" model), along with different colours and storage capacities. Bring the engraving service (that you do with iPods) to the iPhone. The base models (with A6, 1GB RAM) are designed to be usable enough for most of us; and those who do lots of gaming, iMovie and open a lot of safari pages simultaneously for example, will need a stronger spec. We want each iPhone to be unique, not the same boring, massively produced, standardised phones. We want choices.