Companies like BMW have coped with half their metal chassis missing for years now. They strengthen their convertibles in such a way that while there is a slight weight gain, the performance is still excellent. Lucky for apple the bending is mainly only occurring near the volume buttons which can and will be fixed pretty easily by reinforced strengthening around those areas, other than that the iphone 6 plus is excellent in terms of build quality. I would be happy if Apple did issue a replacement for my plus once they got the problems sorted out, I paid decent money for my 128gb plus and I expect a decent service. No doubt Apple will fix this issue, but it will hurt them in the longer run. Apple has built its foundations with build quality, from the Mac Pro, to ipad to iphone, Apple products are notoriously known for the high quality materials and build quality - so this will be remembered for a very long time. Apple, sort it out. After the protruding camera, horrible thick antenna lines, the 1gb of ram causing the reload issues, the lack of upgrade of cpu/gpu I was still happy with the iphone 6 plus, but the bending scenario is just disappointing, for such an expensive product.