After going through this week with disappointment, it made me wonder if Apple played this the right way. A large part of me thinks that Apple should have sold the watch body separately from the bands. This would have allowed for better logistics for a first in first out approach. This way Apple could have also covered their butts by not having to guess how many blue strapped watches they were going to sell. I would think people who ordered early would be a lot happier today if they had the watch body in hand with an option to go and buy a blue or white strap. The only downside on Apple's stand point that I can think of at the moment would be an increase in packaging costs. Hopefully they think of using this approach in the future.