I inherently agree with your statements, but please also realise that ARM chips can be actively cooled as well, and when they are, they are able to sustain the performance.
...exactly - and if Apple were developing (say) an ARM Mac Pro they'd have a choice between using ARM's smaller size and lower power consumption to (a) cram more cores and acceleration hardware into the same (copious) thermal envelope as a Xeon or (b) make the whole thing smaller and quieter.
There seem to be a lot of arguments here based on the notion that Apple is just going to take an A12 (designed for a passively cooled tablet) and slap it as-is into a full-sized laptop chassis.
(Personally, after the last WWDC, I think the chances of an ARM Mac have receded - looks to me like Apple are concentrating on expanding the iPad line to gradually replace Macs from the low-end up).
Apple isn't in control over ARM what-so-ever. Whatever gave you that idea?
Apple is relying on ARM designs and licenses.
The situation is still very different: with x86, Apple are restricted to using whatever
complete chipsets Intel deign to produce. This is particularly true for mobile and laptops that are based on a "system on a chip" where the GPU, USB ports etc. are all part of the CPU. Often, when Apple have been "slow" to adopt the new generation of Intel chips, part of the issue is that they've been waiting for Intel to produce the actual model needed for Apple's products (e.g. a 65W quad i5 with Iris Pro/equivalent graphics). Case in point: the 2018 Mac Mini is a messy compromise because Intel don't make desktop-class CPUs with anything other than the most basic integrated graphics. Likewise with the PPC - the final straw was that Apple needed a mobile-class G5, not technically impossible, but neither IBM nor Motorola fancied making one.
They simply bought the rights to use what ARM already made. Apple just patched the ARM parts they wanted together, and outsourced the manufacturing to TSMC.
...but that in itself is
vastly more flexible than waiting for Intel to release (say) a complete 28W i5 with Iris Proplus graphics, X amount of cache, integrated USB4 (or, in the past, waiting for IBM/Motorola to make a mobile-capable PPC G5). ARM will license their designs at any level, from just the instruction set design, individual processor cores and other 'building blocks' to complete system-on-a-chip designs (if that's what you want). Apple can license/build/commission exactly the spec it needs for a particular product.
Silly analogy time: Intel and AMD offer a series of fixed-price meals for 2. ARM/TSMC et. al. offer a full
a-la-carte menu and, if you know the chef, they'll probably knock up a custom dish to your taste. Its not about whether you'll have to chop your own onions.