Since when aren’t companies allowed to charge the going rate? It’s a rabbit hole of pricing strategy that has no winners if government steps in to regulate all pricing.It’s up to Apple to provide pricing that’s attractive to developers for payment processing.
Given how they’re controlling the operating system and most popular store, they can surely demand a premium over the competition.
It’s obviously a big deal for Apple - cause they know that their in-app purchasing system is not competitively priced.
It’s not as if apple changed its strategy along the way. (Well they did, they lowered it and refined it, but didn’t raise it)