Apple Slated to Move Into New San Francisco Office in Late Summer

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Apple could be ready to move into its new 76,000-square-foot leased office space in San Francisco by late summer 2016, according to Reuters. The new office, located at 235 2nd Street in the city's expensive South of Market neighborhood, will reportedly have enough space for about 500 workers upon completion.


Apple currently has offices throughout the South Bay suburbs, including Cupertino, Sunnyvale, Santa Clara, and North San Jose, but some employees face an hour-plus commute along the heavily-trafficked Highway 101. Apple's new San Francisco office could help it recruit key employees who are reluctant to work outside of the city.

The iPhone maker's modest expansion into San Francisco follows several other tech companies and startups, including Google, Uber, and Yelp, and its new office will appeal to young workers that prefer the city's nightlife, public transportation, and overall lifestyle. Apple will share space with CBS Interactive, the main tenant.

Apple co-founder Steve Jobs advocated for a centralized campus that is "within walking distance of everyone," but increasing competition, lack of available office space in the South Bay area, and acquisitions like Beats and Topsy are likely driving forces behind its expansion beyond Silicon Valley.
"Apple's attitude has always been that you have the privilege of working for Apple, and if you don't want to do it, there's someone around the corner who does," said Matt MacInnis, a former Apple employee who worked on the company's education business and is now CEO of Inkling, an enterprise technology company.

Now, MacInnis said, "they have to compete."
Nevertheless, the majority of Apple's workforce will remain based in Cupertino. The company's spaceship-like Campus 2 project is scheduled to be completed in late 2016, and the 176-acre property will house some 13,000 employees. Apple previously said that it had more than 25,000 employees in the Santa Clara Valley.

Article Link: Apple Slated to Move Into New San Francisco Office in Late Summer
 

2457282

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Dec 6, 2012
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Several things seem strange to me -- 1. the C|Net logo in the window. 2. the spaceship is designed to hold less than 50% of the area's employees. 3. the lack of rounded edges.

Nothing here looks Apple.

Edit --
/mostly tongue in cheek. Before anyone take me seriously on this one.
 

Kajje

macrumors 6502a
Dec 6, 2012
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Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.
 

dwman

macrumors 6502
Nov 15, 2007
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San Francisco
[doublepost=1457021380][/doublepost]
Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.
It's called market demand. Investments banks did the same thing when folks living in NYC didn't want to commute to CT. If they are willing to pay for top tier talent, why wouldn't potential recruits take advantage? You would do the same in a heartbeat if offered the opportunity.
 

Bigsk8r

macrumors 6502
Nov 28, 2011
339
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Austin, Texas
Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.
You obviously have not been in 101 traffic in the West bay. That attitude would last a week, maybe two. It isn't *just* one hour. That would be awesome if that were all.

As long as the hardware teams and R&D are all centrally located at main campus, there is absolutely no reason that support, procurement, training, HR, and even some software development cannot be done from anywhere with a good high speed connection.
 
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dwman

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Nov 15, 2007
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You obviously have not been in 101 traffic in the West bay. That attitude would last a week, maybe two.

As long as the hardware teams and R&D are all centrally located at main campus, there is absolutely no reason that support, procurement, training, HR, and even some software development cannot be done from anywhere with a good high speed connection.
As someone who spent my first year living in the Bay Area commuting from SF to San Jose, I will attest to this 100%. It gets old real quick.
 
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12vElectronics

macrumors 68040
Jul 19, 2013
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Oh no, a full one hour commute! If I'm lucky I do that in the morning AND the evening.
Shave, sing, call, plenty of stuff to do in the car.
I'd sign up for tripple that commute with the paycheck, work environment and perks those guys getting.
Spoiled West Coast brats that's what I call it.
You have no idea how bad it is. And it's not just affecting those "highly paid Apple employees". It's also making life hell for other commuters that have to take the 101 to get to their crappy jobs making 1/4th the money.
 

Kajje

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Dec 6, 2012
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You obviously have not been in 101 traffic in the West bay. That attitude would last a week, maybe two.
First world traffic jams are for sissies. I dare you to get behind the wheel in Jakarta or Shanghai.

The video above is a normal day in Jakarta. Couldn't find a *real* chaotic video.
 
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Bigsk8r

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Nov 28, 2011
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Austin, Texas
First world traffic jams are for sissies. I dare you to get behind the wheel in Jakarta or Shanghai.

The video above is a normal day in Jakarta. Couldn't find a *real* chaotic video.
Well, when my self worth is based on how long I can sit in a car wasting personal time, I'll take a job in a city that can't manage it's infrastructure and try to drive to work. Until that day, I will stay in Austin, TX with my opposite flow commute and my generally bad disposition toward people criticizing common sense.
 

melendezest

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First world traffic jams are for sissies. I dare you to get behind the wheel in Jakarta or Shanghai.

The video above is a normal day in Jakarta. Couldn't find a *real* chaotic video.
We are talking about San Francisco, here. :p

But seriously, how is it that a purpotedly green, high-tech, tech purveyor company like Apple not have an infrastructure for telework that obviates the need for such a building?
 

york2600

macrumors regular
Jul 24, 2002
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Portland, OR
You can make fun of Apple employees for not wanting to commute and hour, but the fact is that caliber of worker doesn't have to. I learned a long time ago that a commute wasn't worth more money. Work from home or work close enough to bike. 2 hours in a car every day isn't worth extra $$$. I don't think I'm alone. A lot of young people have flocked to cities and aren't going to drive to the burbs for a job.
 
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melendezest

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You can make fun of Apple employees for not wanting to commute and hour, but the fact is that caliber of worker doesn't have to. I learned a long time ago that a commute wasn't worth more money. Work from home or work close enough to bike. 2 hours in a car every day isn't worth extra $$$. I don't think I'm alone. A lot of young people have flocked to cities and aren't going to drive to the burbs for a job.
Yep, that sounds like a young person responsible for a family of 1.

This all depends on whether you can make enough to provide for you (and others if necessary), at the particular standard of living you're used to.
 
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