I think Apple has hit a funk in design. Yes, they've made some pretty ugly stuff in the past (e.g. clamshell), but they've had some pretty cool stuff over the last 3 years (starting AFTER the iMac lamp). But now, everything is starting to look the same. There is a concept in mfg called "platform design." It's the idea that if you can re-use components in other products you sell, then your cost of production drops. And it does. But it also leads to the "General Motors syndrome" where all your products start to look the same. So now all Apple products are really starting to look the same. The alum iMac was pretty ground breaking when it came out, but that was some time ago. So, when the new laptops come out, and they look just like the iMac, <yawn>. Don't be surprised if the new iMac refresh (whenever that happens) includes a black keyboard instead of the white ones. Cheaper to only have one set of keys you have to make (can't stand the black keys myself) Also, Apple has reduced options. No matte screen on the 15"MBP (cheaper if everything uses the same glossy glass). No FW on the MB (if you want FW, feel free to spend the extra $700 on a MBP). The mini looks EOL. The iMac 20" screen is so nasty and inconsistent in quality, it's almost like it's not even an option. The new LED display only works with the new MB and MBP. So, it's not a beautiful $800 monitor, it's actually at least $2100, because you need at least a new MB. Ugh! If they want to become more mass-market, they'll need more quality options, and not fewer. If the 17" refresh is glossy, alum and black, then they will have shut off anyone who doesn't have that singular vision of what the product looks like. It seems to me that the finance folks (build on a single design platform to save money) are leading the charge over Apple's usual innovative design team.