With Apple touting it's stance on privacy and Facebook continually failing to deliver on security, should Apple launch it's own social media platform? Apple could with it's billion iPhone users create a compelling alternative to Facebook. It would be free of ads and would be exclusively for iPhone/Mac users. It may not directly generate revenue, but would/could drive iPhone sales, not unlike iMessage. It would not be easy to topple Facebook (Google+ failed), but it really doesn't have to. It would simply be a safe platform, families could use...knowing their personal information is never sold or shared.