Apple Spends Only 2.2% of Revenue on R&D

[macUser2007]

Yep, only 2.2% of revenue on R&D.

For comparison, Google spends 14%, while Microsoft spends 13%.

From Scientific American:

APPLE:

(Credit: Larry Dignan/ZDNet)
• Today: R&D is 2.2 percent of revenue. • Fiscal 2010 R&D spend: 2.7 percent of revenue. • Fiscal 2009 R&D spend: 3.1 percent of revenue. • Fiscal 2008 R&D spend: 3.4 percent of revenue. • Fiscal 2007 R&D spend: 3.3 percent of revenue. • Fiscal 2006 R&D spend: 3.7 percent of revenue. • Fiscal 2005 R&D spend: 4 percent of revenue (restated). • Fiscal 2004 R&D spend: 4 percent of revenue (restated). • Fiscal 2003, 2002, 2001 R&D spend: 8 percent of revenue. • Fiscal 2000 R&D spend: 5 percent of revenue.

OTHERS:

• HTC spends 3.83 percent of revenue on R&D as of June 30, down from 5.23 percent for the same period a year ago. • Microsoft spent 13 percent of revenue for fiscal 2011, down from 14 percent in fiscal 2010. • Dell spent 1 percent of revenue on R&D for fiscal 2011. • Google spent 14 percent of revenue on R&D for the nine months ended September 30. • IBM has spent 6 percent of revenue on R&D for years. • For the nine months ended July 31, HP spent 2.5 percent of revenue on R&D.

So, this is why iOS just got sliding notifications, and widgets will come only in iOS 6.

 

[ZBoater]

And?

Percentages are relative. 2% of one TRILLION is more than 90% of $1.

I spent 90% of my money on a bag of chips....