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that will not happen ... not in the long nor in the mid term unless your iPhone gets a handle
They use cameras as a crutch to justify yearly updates so this would remain a possibility if they felt it was the only way to advance it. The only iPhone 13 commercial I’ve seen airing is the the “look you can shoot a movie on our phone” one which I swear they’ve already done at least twice already for previous models.
 
I always assume that "last minute" is a relative term, because yeah, iPhone scale. A lot of people appear to take it literally though.
They do. There are actually folks that believe Apple didn’t make a decision on the Apple Watch shape until a couple weeks ago. But I believe that’s because leakers, that want you to think they are directly connected to everything going on at Apple or in the supply chain, need for folks to believe that, when the leaker is wrong, it’s because Apple made a decision RIGHT after seeing their post about it :) To spite them. LOL
 
Is design chosen 10 years in advance? I have been ready for something new the last 2 generations
I don't know. It's really just a slab of glass and metal with a bunch of sensors and cameras on it. It seems like other manufacturers are doing gimmicky stuff like "making it fold" but aside from making it thinner or picking some new ornamentation, the form factor seems pretty well defined at this point.
 
so iPhone camera development takes 3 years ... but according to so many MR folks the AW7 is a "contingency" plan and took what, 3 months?

Maybe AW7 was a contingency plan or maybe it wasn't but even if it was we don't know how long it took to develop since we know neither the beginning nor the end of the development cycle.

Maybe Apple always develops two devices for each annual cycle, the one it hopes and expects to get into production which gets the lion's share of resources and is the more ambitious but at the same time a much smaller team is developing a much less ambitious "just enough" update in case plan A hits problems. Or perhaps Plan B development doesn't really start at exactly the same time as Plan A but does start a lot earlier than you seem to imply.

And then there's the end date. Apple didn't specify an availability date for AW7, just "later this fall", and if volume production still isn't sorted by then there are still options such as initial availability only in certain countries in order to ration limited supply. So really that 3 months could easily by 12 months or even a couple of years or longer.
 
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They use cameras as a crutch to justify yearly updates so this would remain a possibility if they felt it was the only way to advance it. The only iPhone 13 commercial I’ve seen airing is the the “look you can shoot a movie on our phone” one which I swear they’ve already done at least twice already for previous models.
Don’t get me wrong, smartphone cameras are vastly improving and I love the capabilities of my 11ProMax and might get the 13, but, I also have a full frame DSLR and you just cannot get the sensor size nor the equivalent of a 400mm lens into a smartphone, period, physics won’t play nor do optics…
I am looking forward to the periscope development…
 
Maybe AW7 was a contingency plan or maybe it wasn't but even if it was we don't know how long it took to develop since we know neither the beginning nor the end of the development cycle.

Maybe Apple always develops two devices for each annual cycle, the one it hopes and expects to get into production which gets the lion's share of resources and is the more ambitious but at the same time a much smaller team is developing a much less ambitious "just enough" update in case plan A hits problems. Or perhaps Plan B development doesn't really start at exactly the same time as Plan A but does start a lot earlier than you seem to imply.

And then there's the end date. Apple didn't specify an availability date for AW7, just "later this fall", and if volume production still isn't sorted by then there are still options such as initial availability only in certain countries in order to ration limited supply. So really that 3 months could easily by 12 months or even a couple of years or longer.
That’s just not how HW development works.
 
Is design chosen 10 years in advance? I have been ready for something new the last 2 generations
I don't see a change in design any time soon. The device is designed to "fade away", the most we will see are smaller bezels and a smaller notch.
 
Is design chosen 10 years in advance? I have been ready for something new the last 2 generations
To what though? I don’t see a need for phones to change their physical appearance but every couple of years
 
Scale also stifles innovation. There was a member who had posted a very informative article on why the innovation at Apple is slow. The gist was obviously “scale”
Innovation at apple is slow? They just blasted Intel and AMD out of the water with CPU efficiencies and capabilities, have the highest quality laptops, started a TV network, have built their own cloud storage, created their own OS that has integrated multiple OS's across multiple products basically into one, made a cell phone on your wrist that can measure your heart and vitals, and are building a freaking car.... what's your idea of fast innovation?

You can't pick and chose across multiple companies. Name a single company doing anything like apple? Just because Samsung put a 10x lens in a camera with more MP or Huawei had a full screen without a notch doesn't cut it. They build a very solid product and the people complaining about the product are missing the fact that the phone is only 1/3rd of it (at least for me). There's the phone, the integration with my other products, and there's the services. I started out using Android and hated iPhones back in the HTC one days. But there's no phone you could put in my hand that has the quality, innovation, and ability of the iPhone. Everyone else is just playing catchup and slapping a few gimmicks on it to try and makeup for the mountain of shortfalls. I keep wanting to go back to android and each time I try it just underwhelms and I'm back. The problem with apple is they've done things so well we take it all for granted, like the Messages app, that until you live without it for a week or two you don't really notice it.
 
I must say after a few days of using the new iPhone 13 Pro's camera, it delivers amazingly stunning results. If you are really into making images with your iPhone, this is a worthy upgrade, even if you do it a year early based on your current plan assuming you did not buy your current model outright or are running an older version.
 
Makes sense that Apple would start planning features years in the future. I'm sure that's the case with most things in the iPhone.
 
Innovation at apple is slow? They just blasted Intel and AMD out of the water with CPU efficiencies and capabilities, have the highest quality laptops, started a TV network, have built their own cloud storage, created their own OS that has integrated multiple OS's across multiple products basically into one, made a cell phone on your wrist that can measure your heart and vitals, and are building a freaking car.... what's your idea of fast innovation?

You can't pick and chose across multiple companies. Name a single company doing anything like apple? Just because Samsung put a 10x lens in a camera with more MP or Huawei had a full screen without a notch doesn't cut it. They build a very solid product and the people complaining about the product are missing the fact that the phone is only 1/3rd of it (at least for me). There's the phone, the integration with my other products, and there's the services. I started out using Android and hated iPhones back in the HTC one days. But there's no phone you could put in my hand that has the quality, innovation, and ability of the iPhone. Everyone else is just playing catchup and slapping a few gimmicks on it to try and makeup for the mountain of shortfalls. I keep wanting to go back to android and each time I try it just underwhelms and I'm back. The problem with apple is they've done things so well we take it all for granted, like the Messages app, that until you live without it for a week or two you don't really notice it.

I would have had a similar reaction before I read that article. I should have bookmarked it but didn’t.
 
This is odd.
They had to make different cases for 12 and 13 across the industry. if they knew the cam will be bigger earlier couldn't they be more sustainable in the design?
 
We got an entirely new design last generation… What are you waiting for? A circular display?
maybe a pyramid?

 
Indeed. There are trade offs with become as successful as the iPhone has become. As much as I dislike the seemingly small incremental changes each year, Apple likely has a general roadmap for 3 years for each new form factor.

I suggested in another thread that it would be cool to see Apple launch an off-shoot company that allows it to pivot, explore and launch new designs/ideas into products much quicker.
they tried that, it was called the iPhone X. people still wanted it at scale
 
Which means there’s no excuse for the MagSafe duo that was introduced less than three years ago to not accommodate an iphone 13 sitting flush
 
a Future iPhone's cameras.
....Really.


Note: I am non-native.
Hi! Did you get confused by the apostrophe or because they used an indefinite article? The subject is an iPhone, not its cameras. That sentence translated literally would make no sense in my language so I suspect you had the same train of thought. It would have to be restructured to something like "The cameras on a future iPhone..."
 
Indeed. There are trade offs with become as successful as the iPhone has become. As much as I dislike the seemingly small incremental changes each year, Apple likely has a general roadmap for 3 years for each new form factor.

I suggested in another thread that it would be cool to see Apple launch an off-shoot company that allows it to pivot, explore and launch new designs/ideas into products much quicker.
That used to be the ipod.
 
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