Yeah, and then when Apple offers a free PRIVATE LLM (emphasis on Large) via the cloud, via your iCloud (family or otherwise) Subscription. Where all your queries, caching, and history, are 100% private, people will go whoa, hmm this is something.
Because right now the closest thing to trying to be private is Ollama.app which is hampered, limited, still costs $$$, and still not 100% private. i.e. They are working on the future of AI where privacy first is paramount. Companies will pay to have this, and not set up their own data centers.